Jun 27, 2017

New Neighbor: &pizza

The Flatiron District is excited to welcome the first New York location of the DC favorite &pizza. Located in NoMad, the northwest corner of the Flatiron Business Improvement District, &pizza is an anti-establishment establishment built on the renown of its creative pies and craft beverages, localized shop design, and the strength, unity and vibe of its living-wage-paid, ampersand tattooed team.

Under the prescient leadership of CEO, co-founder, and creative director Michael Lastoria, &pizza opened its first location in 2012 on Washington, D.C.’s historic H Street NE corridor. On June 20, 2017, Lastoria will open his 22nd location in his hometown of NYC.

"With its unique combination of rich history and vibrant, bustling modernity, the NoMad neighborhood is the perfect home for the inaugural NYC shop," says Lastoria, "and [it] will provide the city’s hungry crowds with a welcoming home for the dynamic &pizza experience."

Every &pizza location is different, reflecting the culture and people who visit most. The New York outpost collaborates with another Flatiron fave Luke's Lobster, in addition to Mike's Hot Honey and Brooklyn-based chocolate company, Fine & Raw, and Milkbar for cereal milk flavored soda and cookies. Local artists, musicians, and community organizations helped craft a highly-localized shop design that celebrates the uniqueness of this Flatiron neighborhood. 

The New York City shop will also be offering a new “Hit” pie on the menu - American Honey - featuring Little Giant Mike’s Hot Honey. The pie features spicy tomato sauce, bocconcini (mozzarella) balls, pepperoni, arugula, goat cheese, red pepper chili flakes and a drizzle of Mike’s Hot Honey.

On their opening day, many more than the limit of 22 people were lined up and ready to get their iconic ampersand tattoo to enjoy free &pizza for a year. The enthusiasm displayed that day shows no sign of waning as lunch crowds enthusiastically make their way to this new neighborhood fast casual favorite.

Photo Credit: Scott Suchman 

Jun 26, 2017

2017 Fourth of July Holiday Guide

Celebrating Independence Day in New York City is a one-of-a-kind experience, but don't wait until the last minute to finalize your plans. Whether you want to be dazzled by the Macy's Fourth of July fireworks display or opt for a relaxing picnic in Madison Square Park, the Flatiron District has you covered for an unforgettable Fourth of July.

Where to Watch Fireworks

Macy’s 41st Annual Fourth of July Fireworks show is offering its largest display in more than a decade along the East River this year. The 25-minute light show kicks off at 9:25 p.m. as fireworks will be launched from five barges in the East River between 24th and 41st Streets. 

Here in Flatiron, 230 FIFTH is hosting a July 4th BBQ on its rooftop beginning at 12:00 p.m. The $20 cover charge includes one drink from 7:00 p.m. to 10:00 p.m. Please call the venue directly (212-725-4300) for more information.

Where to Experience a Beach in the City

Eataly’s seaside restaurant, SABBIA, features delicious Italian coastal fare like Island Creek Oysters, swordfish, and Prosciutto Cotto, as well as an impressive list of refreshing summer wine, cocktails, and beer. 

Where to Host a Picnic

Escape the summer heat in the shade of the beautiful trees and gardens of Madison Square Park. Bring your own picnic or treat yourself to all-American burgers, fries, and shakes at the original Shake Shack. While there, be sure to check out the three large sculptures of painted wood and prismatic glass on view as a part of the Prismatic Park exhibition brought to you by our friends at the Madison Square Park Conservancy.

ilili BOX, located in the Flatiron North Public Plaza at the intersection of Broadway and Fifth Avenue between 23rd and 24th Streets, serves a variety of Mediterranean inspired sandwiches, wraps, and sides. On the Flatiron South Public Plaza along Broadway between 22nd and 23rd Streets, Flatiron Green Café offers a wide selection of wraps, paninis, salads, and fresh juices.

For dessert, satisfy your sweet tooth with a patriotic American Flag cupcake pack at Baked by Melissa at their Flatiron location at 111 East 23rd Street.

Where to Shop Before Your Weekend Beach Getaway

Headed to the beach or the pool for the long holiday weekend? Check out the latest swimwear at Athleta Flatiron at 126 Fifth Avenue, Club Monaco at 160 Fifth Avenue, and Sweaty Betty at 168 Fifth Avenue.

How to Get Around

Visit the MTA's website to help plan your transportation over the July 4th holiday weekend, or hop on one of the 564 Citi Bikes in and around the Flatiron District.

Image from ABC News

Jun 26, 2017

June News Roundup

Summer has finally arrived, and June was a busy month for the Flatiron District, as media highlights include exciting food opportunities and new business expansion. Stay up to date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights. Be sure to check out our 2017 Flatiron Summer Series events that kicked-off this month.

  • Several new restaurants opened in the District this month. &pizza's Flatiron District location on West 28th Street opened its doors offering a casual pizza spot with a Chipotle-style concept (via Buzzfeed). The District also welcomed Korean barbecue steakhouse Cote, where guests are greeted with tabletop grills at this upscale joint (via New York Times). The beginning of summer brought an Adult Lemonade Stand to the District as Pergola in the Flatiron serves up boozy popsicles every Friday from 11:00 a.m. to 8:00 p.m. through Labor Day (via NYC EPeak).
  • The technological and financial news of Cheddar will be expanding its programming thanks to their recent partnership with Fusion TV (via Media Post). Flatiron Health has announced a collaboration with the National Cancer Institute to use real-world data in the development of clinical trial design and prospective research studies (via Business Wire). 
  • Commercial real estate in the Flatiron District is continuing to hold strong. Research technology provider Remesh opened its headquarters (via Mar Tech Series) and Trialspark, a healthcare tech company, signed a lease at 45 West 25th Street citing, "the unique design-build program that allows the tenant to build out their ideal workspace in a loft-style space boasting the tech-friendly amenities tenants of this caliber desire" is what persuaded the deal (via The Real Deal)
  • The Madison Square Park Conservancy announced its plan to create a new park entrance on 24th Street to highlight the park's monument commemorating veterans (via Town & Village). Madison Square Park also began its Prismatic Park public art series with several sculptures that can serve as stages for workshops and performances by choreographers, dancers, musicians, and poets now through October 8, 2017 (via Time Out). 


Jun 19, 2017

New Neighbor: The Pho

Vietnamese restaurant The Pho recently opened at 127 East 23rd Street in the Flatiron District. This is the second NYC restaurant from the team at The Pho, after opening Pho King in Tribeca last year. 2017 has been an eventful year for fans of Vietnamese cuisine in the neighborhood, as Vietnamese-inspired fast-casual restaurant BONMi also opened on East 23rd Street earlier this year.

When asked about the location of the new restaurant, General Manager Jade Ahn said, “We really liked the overall energy of the block. No matter the time of day there’s always a lot of action going on around the restaurant, not only from nearby office workers and tourists visiting the neighborhood, but also from hungry students at Baruch College.”

The restaurant offers a traditional Saigonese pho, consisting of broth, rice noodles, herbs, sprouts, and a choice of protein. Customers can customize their pho with toppings like flank, brisket, spicy catfish, and grilled chicken. Another staff favorite is the Special Combo Banh Mi, which is served on a French baguette with pork belly, pâté, butter, cucumber, cilantro, pickled carrot, and daikon.

Aside from the signature noodle soup and banh mi sandwiches, The Pho also offers rice dishes, vermicelli noodles, and Asian tacos. Flatiron District coffee lovers can also try the restaurant’s Vietnamese iced coffee, made from Café Du Monde coffee and chicory.

Decorative murals and Vietnamese art adorn the walls at The Pho’s cozy 14-seat space. Any item on The Pho’s menu can also be ordered for takeout or delivery via their Eat24 page.  

The Pho is open daily for lunch and dinner from 12:00 p.m. to 9:00 p.m.

The Pho, 127 East 23rd Street, between Park Avenue South and Lexington, (212) 256-0768.

Jun 13, 2017

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Nearly 200 people turned out to celebrate and look ahead at the Flatiron/23rd Street Partnership Business Improvement District’s 11th Annual Meeting on Thursday, June 8th.

The event featured a report by Executive Director Jennifer Brown on the accomplishments of the BID over the past year and remarks by New York City Council Member Corey Johnson, who called the neighborhood a “vibrant destination.”

“It’s really nice to have a BID that's both proactive and reactive,” Council Member Johnson said. “One of the great things about this BID, is that they are not solely reactive. They are always plotting and planning in a proactive way to look at some of the neighborhood trends and issues and things that are cropping up in the community to figure out a detailed plan on how to get ahead of a problem.”

The heart of the event was a panel discussion of the Flatiron Forward theme, as industry leaders surveyed the future of Flatiron, describing the diversity of sectors that continues to keep the district on the cutting-edge of change. Moderated by Jon Steinberg, Founder and CEO of Cheddar, the panel featured: Liz Simon, Vice President, Legal & External Affairs, General Assembly; Morris Levy, Co-Founder and CEO, The Yard; Faith Hope Consolo, Chairman, Retail Leasing, Marketing and Sales Division, Douglas Elliman Real Estate; Leanne Shear, Co-Founder and President, Uplift; and, Santiago Gomez, Managing Partner, Cosme.

“This neighborhood’s been the most embracing,” Ms. Consolo said. “When we move a new business here, I’ve never heard my retailers complain. The owners and landlords are very accessible and open. I find that when you are in the neighborhood showing space, going to a restaurant, going to exercise, it's a user friendly neighborhood, and you can’t say that about every place.”

At the meeting, the BID approved the Fiscal Year 2018 budget and elected members to its Board of Directors.The occasion also was an opportunity to thank engaged community partners. The BID presented its Partnership Award to Rizzoli Bookstore, and Chairman's Award to Jane Gural Senders, Executive Director of 230 Fifth Avenue New York MarketCenter™.

Additionally, outstanding Service Awards were presented to Jose Martinez, Pedro Nieto, and A. Bulfamante Landscaping; and, Greening the District Awards were given to 225 Fifth Avenue Condominium, Con Edison, Meringoff Properties, Rockrose Development Corp., Touro College/NYSCAS, Tiffany & Co., and The NoMad Hotel.

Jun 13, 2017

Hanging Flower Baskets Return to the Flatiron District

They’re back! The BID’s hanging flower baskets were recently re-installed and planted after NYCDOT completed the City Lights phase one installation in early June. The baskets boast white begonias, red coleus, and blue petunias. Later this summer, the BID will more than double the number of hanging baskets in the district to 94 street poles.

In addition to the hanging flower baskets, 180 tree pits were also recently planted with warm weather-appropriate dragon wing-leafed begonias. The Park Avenue South malls, between 21st Street and 28th Street, now include white and big series begonias, coleus, and ipomoea, and the 148 planters in the Flatiron Public Plazas are alive with very colorful Victoria blue salvia, lantana, geraniums, hibiscus, and petunias.

Jun 13, 2017

Father's Day in the Flatiron District

Spend this Father's Day in the Flatiron District! See our Father's Day roundup complete with gift ideas and restaurant specials perfect for celebrating. As always, the District's free historic walking tour is a perfect Sunday morning activity. For more information, please contact the businesses directly. 


Destination XL (DXL) Men's Apparel, 703 Sixth Avenue, 212-242-3189

An all-inclusive store offering clothing options for 'Big and Tall' with everyday specials. Sales also available online.  

Dyanna Spa, 40 East 21st Street, 212-995-2355

Treat dad to a day of pampering. Several Father’s Day Specials are available including a one-hour massage and mini facial for $100, and 30-minute scrubs for $75. 

Eataly, 200 Fifth Avenue, 212-229-2560

Eataly is offering special gift basket options for Father's Day including a "Chefly Dad" Gift box with ingredients for a home-cooked meal and a "Wine Loving Dad" Gift Box complete with a monthly wine subscription.

Flatiron Wines and Spirits, 929 Broadway, 212-477-1315

Browse Flatiron Wines and Spirits' curated selection of wines and liquors from around the world that are sure to be a hit with dad.

Heyday, 1130 Broadway, 646-869-3601

Offering a Father’s Day Facial and shave! Gift a 50-minute facial and Harry’s Winston Shave Kit for $125 (a $140 value).

L'atelier du Chocolat, 59 West 22nd Street, 212-243-0033

Treat dad to a box of fine chocolates! Several beautifully packaged gift sets are available at L'atelier du Chocolat. 

L’Occitane En Provence, 170 Fifth Avenue, 212-206-8860

Father’s Day Gift Sets available, plus a gratis gift with all purchases over $65. 

Peter Manning, 19 West 24th Street, 800-564-1227 

For dads 5'8" and under, stop by Peter Manning for a casual and not-so-casual wardrobe update.

Rizzoli Bookstore, 1133 Broadway, 212-759-2424

Rizzoli’s offers a wide collection of books from photography and design to sports and foreign literature. Books make the perfect gift!  

Scuba Network, 43 West 21st Street, 212-243-2988

The Scuba Network offers gift certificates for the adventurous father. Scuba Network's Getaway Training Special is offered for $899 and includes academic online training, pool classes, open water training dives, and three night getaway to Fort Lauderdale, FL.  

Whisk, 933 Broadway, 212-477-8680

Perfect for the father who loves to cook, Whisk offers plenty of great gifts. Whisk also provides helpful online gift guides for budgets up to $25, $50, and $100. 


Restaurant Specials

230 FIFTH, 230 Fifth Avenue, 212-725-4300

On Father's Day, from 10:00 a.m. to 4:00 p.m., 230 FIFTH is offering a special brunch to celebrate dad for $29 (children 12 and under $15).

Belgium Beer Café, 220 Fifth Avenue212-575-2337

Belgian Beer Cafe serves up classic entrees including a Raw Oyster Bar and Belgian-inspired stew accompany draft beer and wine. Brunch also available.

Cosme, 35 East 21st Street, 212-913-9659 

Cosme boasts traditional Mexican flavors using locally sourced ingredients for both brunch and dinner.

Italienne, 19 West 24th Street, 212-600-5139

Named one of Eater NY's "Hottest Resturants Right Now," Italienne dishes out Italian and French cuisines with wine pairings that are sure to impress dad. 

Raymi, 43 West 24th Street, 212-929-1200

Raymi will be serving its signature Peruvian-inspired brunch to make this Father's Day.

Sarabeth’s, 381 Park Avenue South, 212-335-0093

A classic New York brunch option, Sarabeth’s will be offering Father’s Day specials in addition to their weekly menu options. 

Flatiron District businesses: If you are offering a Father's Day Special, we'd love to include it! Please contact us at info@flatironbid.org

Image via Italienne.

Jun 6, 2017

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Join the Flatiron/23rd Street Partnership for Wellness Wednesdays, eight weeks of free fitness classes taught in partnership with local fitness studios. The classes run from 6:30 p.m. to 7:30 p.m. on Wednesday, June 2ist through Wednesday, August 9th. The Flatiron District, often known as the "fitness district," offers a variety of exercise activities, from yoga + barre with exhale to self-defense with Gotham Jiu Jitsu. 

Wednesday, June 21st: Yoga + Barre with exhale

Balance barre moves for your upper body, thighs, and glutes with athletic, core-centric yoga warrior sequences for your flexibility, balance, and energy.

RSVP for Yoga + Barre here. Download the release and waiver form for this class here.

Wednesday, June 28th: SIN Crawl with SIN Workouts

SIN Crawl is a circuit-based HIIT (High Intensity Interval Training) full body workout designed by SIN Workout's trainers where participants will hop from station to station.

RSVP for SIN Crawl here. Download the release and waiver form for this class here.

Wednesday, July 5th: Fight Like a Woman: Intelligence and Poise with Gotham Jiu Jitsu 

Gotham Jiu Jitsu is sharing the art of self-defense. Within an hour, learn fundamental techniques used to fight back and escape from most situations.

RSVP for Fight Like a Woman here. Download the release and waiver form for this class here.

Wednesday, July 12th: Vinyasa Yoga with New York Health and Racquet Club

Emphasis is on linking breath with movement, strength, and form.

RSVP for Vinyasa Yoga here. Download the release and waiver form for this class here.

Wednesday, July 19th: Happy Hour Dance Cardio with AKT

Dance-based interval training class perfect for students of any level.This class alternates between choreographed combos of dance cardio, toning, and dynamic flexibility sections.

RSVP for Happy Hour Dance Cardio here. Download the release and waiver form for this class here.

Wednesday, July 26th: Zumba with New York Health and Racquet Club

A dynamic fitness program including Latin rhythms, easy-to-follow moves, sculpting, and resistance training.

RSVP for Zumba here. Download the release and waiver form for this class here.

Wednesday, August 2nd: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.

Wednesday, August 9th: UPDATED! Combat Core with NY Personal Training

This class is a core and strengthening workshop without any equipment, using only your own body weight.

RSVP for Combat Core here. Download the release and waiver form for this class here.

Wellness Wednesday fitness classes take place from 6:30 p.m. to 7:30 p.m. on the South Flatiron Public Plaza, on Broadway between 22nd and 23rd Streets. Classes are free and open to the public, but are subject to change due to weather. Follow @FlatironNY on Twitter for updates. 

These fitness classes are part of Flatiron Summer Series, a series of free community programming for the neighborhood by the neighborhood, including free tech education classes on Tech Tuesdays, free fitness classes on Wellness Wednesdays, and nostalgic games and performances on Throwback Thursdays. For a full list of free classes, activities, and entertainment on the Flatiron Public Plazas, visit www.FlatironDistrict.nyc/summer2017.

*All participants must fill out and sign the release and waiver in order to participate. Participants under the age of 18 must have a parent or guardian sign the release and waiver. Please bring a printed copy of your signed release and waiver to the registration table prior to class. There will be additional release and waiver forms on site.

Jun 5, 2017

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Since 2012, the BID has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 20th through August 8th, in partnership with General Assembly, classes will be held on the South Public Plaza (Broadway between 22nd and 23rd Streets). 

This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, and Touro Graduate School of Technology

Tuesday, June 20, 2017

Content Marketing & SEO with Baruch College - Continuing and Professional Studies

Renowned Industry Expert, Lavall Chichister, Head of Search and Content Marketing at Lowe Profero and Instructor at Baruch College’s Division of Continuing & Professional Studies will lead an engaging conversation on how to evolve your career and business in the digital marketing landscape!  Join us at the Flatiron Plaza to learn essential tips and tricks to research, develop, and optimize your content for SEO. Examples and tools discussed will help you increase web traffic for Google, Bing, YouTube, Pinterest and other popular platforms for maximum impact.

Instructor: Lavall Chichister

RSVP here

Tuesday, June 27, 2017

Storytelling As a Branding Tool with ThoughtMatter

The best and most successful brands often tell the greatest stories. A well-formed and self-aware brand narrative can help elevate an organization, connect it with its audience and build consumer and client trust. This discussion explores the ways storytelling – when done with insight, authenticity, and care – can benefit any brand and drive its success.

Instructor: Scott Muska and Katie Williams

RSVP here

Tuesday, July 11, 2017

Coding 101 with General Assembly

Step into the world of development with General Assembly.  During our introductory workshop, explore the building blocks of the web- HTML and CSS- and learn how you can apply these programming languages to develop your own simple sites. By writing your own lines of code, you’ll:

  • Get a closer look at how the developer community and many different fields benefit from coding knowledge.
  • Learn how HTML and CSS function together to form the backbone of the web.
  • Cover key coding terms and principles.

General Assembly asks that participants bring their own laptop to this class. 

RSVP here

Tuesday, July 18, 2017

UX Design 101 with General Assembly

Learn more about user experienced design with General Assembly.  During our introductory workshop, explore the decision-making process that dictates how users interact with digital products and see why businesses of all stripes have put out the call for UX talent. Plus:

  • Learn what the world of UX design encompasses and why it matters
  • Touch on fundamental tools and techniques used by professional designers.
  • Discover resources to continue learning about UX. 

General Assembly asks that participants bring their own laptop to this class. 

RSVP here

Tuesday, July 25, 2017

Digital Marketing 101 with General Assembly 

Join General Assembly as they discuss digital marketing.  During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first. 

Instructors: Jon Chang

RSVP here

Tuesday, August 1, 2017

Kickstart Your Project with ThoughtMatter

Crowdfunding isn't just about funds - you need a crowd. This discussion will cover the basics of setting up and promoting a successful Kickstarter campaign. We will talk about finding your audience, creating enticing rewards and knowing when to hit the 'launch' button.

Instructor: Martha Kirby

RSVP here

Tuesday, August 8, 2017

How to Launch Your New Website Idea with Touro College Graduate School of Technology

Want a killer website, but unsure where to start? How do you create a logo and website if you are not a web designer or developer? Coming up with a good idea is a lot of work, but making your website a reality is easier than you think. Join Touro College Graduate School of Technology for this workshop and find out.

Instructor: Renata Rocha

RSVP here




2017 Archive

New Neighbor: &pizza

2017 Fourth of July Holiday Guide

June News Roundup

New Neighbor: The Pho

Annual Meeting Recap: Celebrating 11 Years, and Looking Ahead

Hanging Flower Baskets Return to the Flatiron District

Father's Day in the Flatiron District

Exercise on the Flatiron Public Plaza This Summer on Wellness Wednesdays (June 21-August 9)

Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 20-August 8)

Announcing the 2017 Summer Series Throwback Thursday Line-Up

May News Roundup

Announcing the 2017 Flatiron Summer Series: June 20th – August 10th

Memorial Day Holiday Guide

Volunteers Needed for Broadway Vacancy Survey

New Neighbor: GRK Fresh

New Neighbor: Dr Smood

Mother's Day Flatiron Gifts Guide

Mother's Day Flatiron Restaurant Guide

New Neighbor: Made Nice

Speaker Series Recap: Access to Capital for Small Businesses

New Neighbor: Peter Manning NYC

Dining Options Expand in the Flatiron District

April News Roundup

New Neighbor: BONMi

Flatiron Flâneur

New Neighbor: Yo! Sushi

New Neighbor: Fields Good Chicken

Your Guide to Easter in the Flatiron District

Flatiron Green Cafe and ilili BOX Open for the Season

New Neighbor: Patisserie Chanson

New Neighbor: WANT Apothecary

Coworking Spaces Flourish in the Flatiron District

March News Roundup

City Lights Comes to the Flatiron District

Public Improvement Projects in the District

Destination Midtown App Launches

New Neighbor: ROKI Le Izakaya

New Neighbor: sundays nail studio

Celebrate Pi Day (3.14) in the Flatiron District

New Neighbor: Made Man Barbershop

Museum of Public Relations Celebrates Women’s History Month

Vote for One Book, One New York

February News Roundup

New Neighbor: Salon Cecilia

A President's Day Weekend Staycation in the Flatiron District

Baruch College Ranks #1 in Social Mobility

Valentine's Day Neighborhood Guide

Flatiron District Super Bowl Guide

Valentine's Day Dining in the Flatiron District

January News Roundup

New Neighbor: Modrn Sanctuary

2016 Flatiron BID Community Survey Results

2-for-1 NYC Broadway Tickets Now On Sale

NYC Restaurant Week Winter 2017

New Neighbor: VERTS

Volunteer for HOPE 2017

January Joiner: Get Fit in Flatiron

New Neighbor: Equinox Gramercy

December News Roundup