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Peter Regli’s SNOW MONSTERS Now on View

Aptly timed for the snow this week, Peter Regli’s Reality Hacking initiative SNOW MONSTERS are now on view on Flatiron’s North Public Plaza. The installation is presented by the Dominique Lévy Gallery in partnership with the NYC DOT Art Program and the Flatiron/23rd Street Partnership.

Regli began Reality Hacking, an ongoing series of interventions in public space, in 1996 and has to date produced more than three hundred works staged on four continents. This installation is his first large-scale sculptural intervention in New York City. SNOW MONSTERS will remain on view through March13, 2015. Regli’s interventions seek to subtly subvert our daily experience of the public realm, either by transforming existing elements in the streetscape or by inserting sculptures into an almost too-familiar setting.

Regli’s SNOW MONSTERS on the Flatiron Plaza consist of a group of twelve life-sized marble snowmen, arrested in time at various stages of melting. SNOW MONSTERS were fabricated in Da Nang, Vietnam, by the Hánh family, who specialize in crafting traditional marble statues for Buddhist temples. On the Plaza, the figures are playful comrades and gentle foils to all passersby, following both the casual, hurried glances of the native New Yorker and the reverent stare of the tourist.

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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
1 day ago