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March News Roundup

Welcome to the Flatiron’s March News Roundup, where we compile noteworthy news from the neighborhood. Keep reading to learn about the exciting developments that took place in March.

  • Oxido, the newest fast-casual Mexican option in the neighborhood, has created a stir with its authentic flavors and variety of salsas and toppings. The founder, the highly acclaimed chef Jesse Perez, brings his brand of Mexican food all the way from San Antonio. Read more about Oxido in write-ups from the New York Post, Village Voice, and Gothamist.
  • The Flatiron District saw the arrival of some major new commercial office tenants, including Frame Denim (via Crain’s), the developer Rockrose (via Commercial Observer), and plumbing and toilet manufacturer TOTO, whose new space at 20 West 22nd Street will also house a showroom (via Real Estate Weekly). A new restaurant was also announced this month - Rocco Steakhouse signed a 15-year lease at 72 Madison Avenue (via Commercial Observer) in NoMad at the northern end of the Flatiron District.
  • Two buildings changed hands this month in deals that highlight the neighborhood’s ever-increasing value. An 11-story office building at 27 West 24th Street, last acquired for $55.5 million in 2012, was bought for $92.5 million by MJ Orbach Associates (via Commercial Observer). A few blocks away, high-end Italian jewelry manufacturer Sicis bought a five-story building at 240 Fifth Avenue for $22.1 million (via The Real Deal). This building was last sold for $7.7 million in 2012.
  • For those curious about the work being done to 212 Fifth Avenue, 6sqft published fantastical renderings of how the building could look in the future, complete with a giant clock face. While they do not reflect what the actual design will be, they are an entertaining vision for the building, which has one of the most iconic addresses in Manhattan (via NY Daily News).
  • Finally, a frozen depiction of the Flatiron Building graced the cover of The New Yorker this month, an ode to the unusually cold winter this year. Artist Birgit Schössow says, "The Flatiron Building yearns to be drawn as a ship. And in this weather, of course, as an icebreaker.” Thankfully, spring has officially arrived (via The New Yorker).

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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent!

We will warm you up with a tasty ginger spiced hot chocolate by  <a target="_blank" href="http://instagram.com/eatbonmi">@eatbonmi</a>on the North Flatiron Plaza! Take in musical comedy by  <a target="_blank" href="http://instagram.com/thepitnyc">@thepitnyc</a>while you spin the prize wheel to win neighborhood prizes!

 <a target="_blank" href="http://instagram.com/sonysquarenyc">@sonysquarenyc</a>also has some sweet swag and a warm place to go!

Out on the North Plaza by #FlatironReflection until 4pm!

#discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
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It's never too cold for comedy! So it's not too cold to stop by our #23DaysofFlatironCheer tent! We will warm you up with a tasty ginger spiced hot chocolate by @eatbonmion the North Flatiron Plaza! Take in musical comedy by @thepitnycwhile you spin the prize wheel to win neighborhood prizes! @sonysquarenycalso has some sweet swag and a warm place to go! Out on the North Plaza by #FlatironReflection until 4pm! #discoverflatiron #eatbonmi #thepitnyc #sonysquarenyc
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