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New Neighbor: &pizza

The Flatiron District is excited to welcome the first New York location of the DC favorite &pizza. Located in the NoMad neighborhood in the northwest corner of the Flatiron Business Improvement District, &pizza is an anti-establishment establishment built on the renown of its creative pies and craft beverages, localized shop design, and the strength, unity and vibe of its living-wage-paid, ampersand tattooed team.

Under the prescient leadership of CEO, co-founder, and creative director Michael Lastoria, &pizza opened its first location in 2012 on Washington, D.C.’s historic H Street NE corridor. On June 20, 2017, Lastoria will open his 22nd location in his hometown of NYC.

"With its unique combination of rich history and vibrant, bustling modernity, the NoMad neighborhood is the perfect home for the inaugural NYC shop," says Lastoria, "and [it] will provide the city’s hungry crowds with a welcoming home for the dynamic &pizza experience."

Every &pizza location is different, reflecting the culture and people who visit most. The New York outpost collaborates with another Flatiron fave Luke's Lobster, in addition to Mike's Hot Honey and Brooklyn-based chocolate company, Fine & Raw, and Milkbar for cereal milk flavored soda and cookies. Local artists, musicians, and community organizations helped craft a highly-localized shop design that celebrates the uniqueness of this Flatiron neighborhood. 

The New York City shop will also be offering a new “Hit” pie on the menu - American Honey - featuring Little Giant Mike’s Hot Honey. The pie features spicy tomato sauce, bocconcini (mozzarella) balls, pepperoni, arugula, goat cheese, red pepper chili flakes and a drizzle of Mike’s Hot Honey.

On their opening day, many more than the limit of 22 people were lined up and ready to get their iconic ampersand tattoo to enjoy free &pizza for a year. The enthusiasm displayed that day shows no sign of waning as lunch crowds enthusiastically make their way to this new neighborhood fast casual favorite.

Photo Credit: Scott Suchman 

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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
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Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
2 days ago