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Flatiron Reflection Unveiled at Holiday Launch Party

On Monday, November 20th, the Flatiron/23rd Street Partnership kicked off the sixth annual "23 Days of Flatiron Cheer" season featuring free performances, fitness sessions, prizes, hot beverage giveaways, and much more. Now in its sixth year, "23 Days of Flatiron Cheer" is made possible by generous donors Meringoff Properties (Presenting Sponsor), 212 Fifth Avenue and Sony Square NYC (Supporting Sponsors), and Porcelanosa (Contributing Sponsor).

The centerpiece of the festivities, Flatiron Reflection, the winner of the fourth-annual Flatiron Plaza Holiday Design Competition in partnership with Van Alen Institute and permitted through NYC DOT Art, was also unveiled on the Flatiron North Public Plaza in the shadow of the Flation Building.

Flatiron Reflection, designed by Future Expansion, is a publicly spirited space that encourages new experiences of the city, new modes of dwelling in the plaza, and new views of its context. A bundle of shimmering tubes creates a fragmented column at the scale of the public plaza. The fluted perimeter offers niches that can be occupied, while a panoramic central space opens out like a stage into the plaza. The conical interior form cuts out the visual noise of the city to isolate the image of the Flatiron Building and its neighbors on the skyline.

The project is designed to be experienced both up-close and from a distance. As you walk around it, the play of light, shadow, and reflection changes its appearance against the background of buildings and trees. From a distance, the folds create soft reflections that become clearer as you approach; Indistinguishable shapes sharpen into hazy impressions of familiar landmarks.

“We’re excited to be working with the Flatiron/23rd Street Partnership and Van Alen Institute to temporarily transform this spectacular site,” said Deirdre and Nicholas McDermott, principals of Future Expansion. “The installation is designed for three scales of experience: the deeply creased exterior makes spaces for individuals; the interior room offers an intimate panorama for small groups; and the north-facing wedge presents a platform toward the plaza. We hope that the installation opens new possibilities for interaction and experiences while reinforcing the pure public essence of the site.”

The installation will remain on view to the public on the Flatiron North Public Plaza at Broadway, Fifth Avenue, and 23rd Street through January 1st.

Download the full press release here

For the full "23 Days of Flatiron Cheer" schedule, click here.

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FlatironNYView
Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by   <a target="_blank" href="http://instagram.com/taralluccinyc%2C">@taralluccinyc,</a>and grab a tote bag full of district discounts!

You can also drop off a donation for our food drive for the  <a target="_blank" href="http://instagram.com/foodbank4nyc%21">@foodbank4nyc!</a>.
Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business!

#freecoffee #hotcoffee #taralluccievino #discoverflatiron
235 likes
Getting our CHEER on in the snow! 🌨❄🌨 Stop by the Flatiron North Public Plaza today until 4pm to spin our amazing prize wheel full of neighborhood goodness, enjoy free HOT coffee by @taralluccinyc,and grab a tote bag full of district discounts! You can also drop off a donation for our food drive for the @foodbank4nyc!. Be sure to share your photos using #FlatironReflection for the chance to win a sweet daily prize from a neighborhood business! #freecoffee #hotcoffee #taralluccievino #discoverflatiron
1 day ago