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New Neighbor: Brrrn

The Flatiron/23rd Street Partnership is excited to welcome Brrrn, the world's first cool temperature (45°F-60°F) fitness concept and lifestyle brand, to the neighborhood at 107 West 20th Street.

Brrrn is co-founded by Jimmy T. Martin and Johnny Adamic. Martin, a former Division I college athlete turned multi-hyphenate (celebrity personal trainer, advertising copywriter, and background performer on Saturday Night Live), conceived of the fitness concept in 2013. Adamic, a former public health official for former NYC Mayor Michael Bloomberg's Obesity Task Force turned personal trainer, yoga teacher and journalist ('The Fitness Critic' for The Daily Beast), was approached by Martin in 2015. Together, they developed Brrrn—conducting their first trial in the beer fridge at Sixpoint Brewery in Brooklyn in 2017, and opened in the Flatiron on May 1, 2018.

"The main reason we chose the neighborhood is not because of the data with population density, but more because of its history for commercial businesses. From the days of it being Ladies' Mile to now becoming the hottest area for fitness, we couldn't be happier serving the residents and professionals working in the area with the coolest fitness concept in the world," said Martin.

The research driven concept is disrupting the fitness landscape by pairing the benefits of routine cool temperature exposure with exercise to optimate the fitness experience. This concept also provides other benefits including burning more calories than workouts in warmer temperatures.

"Cold has been the backdrop of the human experience for millennia," says Adamic. "But, we've engineered the cold out of our lives. We now live in these climate-controlled environments of 72°F from the time we wake up until we go to bed, but routine exposure to cooler temperatures is actually good for us. We are reuniting the cold back with exercise—where it belongs."

Brrrn offers a weekly rotation of three-tier group exercise classes including including 1st° (Yoga-Inspired Mobility and Strength Series at 60°F), 2nd° (Core & Cardio Slide Board Series at 55°F) and 3rd° (HIT Series at 45°F). Each class is 45 minutes.  

Designed and built by architect Peter Bryant of IDDC, LLC (Exhale, Equinox, SoulCycle), the 3,000-square-foot flagship studio imbues a rustic, industrial-chic, lodge aesthetic. The studio includes male and female-identifying locker rooms with Nebia showers, an eight-person communal infrared sauna, and exclusive Brrrn apparel.

Brrrn offers classes on Mondays from 7 am - 8:20 pm, Tuesdays through Fridays from 6 am - 8:20 pm, and Saturdays and Sundays from 8 am - 4:30 pm.

Brrrn, 107 West 20th Street, between Sixth and Seventh Avenue, (212) 352-3132

Photo Credit: Cedric Terrell