Coming 11/18, get ready for #ZiggyFlatiron by  <a target="_blank" href="">@hou_de_sousa!</a>🎆 The Holiday art installation will be on display in the Flatiron Public Plaza through January 1st.
The installation will be revealed  11/18, 6 pm at our launch party with free bites and prize giveaways.☕️
The design competition was held in collaboration with  <a target="_blank" href="">@van_alen.</a>LINK IN BIO FOR MORE INFO ⬆️
Coming 11/18, get ready for #ZiggyFlatiron by @hou_de_sousa!🎆 The Holiday art installation will be on display in the Flatiron Public Plaza through January 1st. . The installation will be revealed 11/18, 6 pm at our launch party with free bites and prize giveaways.☕️ . The design competition was held in collaboration with @van_alen.LINK IN BIO FOR MORE INFO ⬆️
4 days ago
Newly opened  <a target="_blank" href="">@areppasofficial</a>is serving drool-worthy Venezuelan cuisine 😛 using high-quality artisan grains, proteins, & seasonal ingredients 🔥
LINK IN BIO for more info, and check out areppas at 115 East 23rd Street!
Newly opened @areppasofficialis serving drool-worthy Venezuelan cuisine 😛 using high-quality artisan grains, proteins, & seasonal ingredients 🔥 . LINK IN BIO for more info, and check out areppas at 115 East 23rd Street!
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron Foodies: Hill Country’s Apple Streusel Pie

Flatiron Foodies: Hill Country’s Apple Streusel Pie

As summer gives way to Autumn, Hill Country Barbecue Market sets sights on everyone's favorite fall produce and flavors, which means: It’s Apple Pie time! Hill Country's Chef Ash Fulk's favorite pie is their Apple Streusel. It’s a classic recipe that will make a grown-up long for a childhood apple picking adventure and always hits the spot. Enjoy! 

Located at 30 West 26th Street, Hill Country was founded in 2007 with the vision of bringing the authentic cuisine, original culture, and famed music of the Central Texas barbecue belt to New York City.

Apple Streusel Pie Recipe

This recipe is good for one 11” pie crust. 



  • 6oz butter
  • 3 oz cornstarch
  • 1 cup of sugar
  • 1 tsp cinnamon (I love cinnamon so I often do 2 tsp)
  • 1 pinch salt
  • 4 lb apple peeled (Granny Smith is our favorite! Macintosh will work great too.)
  • ¼ cup lemon juice


  1. Melt butter.
  2. Mix cornstarch, sugar, cinnamon, and salt. Toss the mixture with apples.
  3. Add spiced apples to the butter. Keep on medium heat until the apples release some of the liquid. Stir often. Add lemon juice.
  4. Bring to a boil and cook until thickened. Set aside to cool.



  • 1/2 cup dark brown sugar
  • ¼  lb butter (unsalted)
  • 1 cup all-purpose flour
  • 1 pinch of salt
  • 1 pinch cinnamon
  • 1 pinch nutmeg


  1. Mix all the dry ingredients leaving out the butter.
  2. Cut butter into small cubes. Add butter to the flour mixture.
  3. Pinch the butter between your fingers until mostly incorporated. Some lumps are good!


  1. Preheat Over to 350 degrees.
  2. Blind bake your favorite pie crust. 
  3. Once cooled pour in the apple filling. 
  4. Cover the filling with the crumble topping.
  5. Bake in the oven for about 35 minutes, or until golden brown and delicious!

Pictured Below: Hill Country's Chef Ask Fulk 



111September News Roundup

September News Roundup

September brings the official end to the summer and the beginning of fall. Even though we may be trading our sunglasses for sweaters, there is still so much happening in the Flatiron District. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

Restaurants & Bars
  • Newly opened flower-forward restaurant, Il Firoista shared tips and recipes for cooking a meal made almost entirely out of flowers (via New York Times), and the husband and wife duo behind Il Fiorista opend up about making their dream restaurant a reality (via Grub Street).
  • Local favorite 230 Fifth got a shout out as one of the best rooftop bars for fall in NYC (via Thrillist).
  • Godiva Cafe is set to open in the Flatiron District at 933 Broadway offering a variety of new items including the Godiva "Croiffle - a croissant/waffle hybrid). Keep an eye out for the debut! (via Real Estate Weekly).
BID Businesses
  • Warner Bros is reportedly opening a Harry Potter experience exhibit here in the Flatiron District at 935 Broadway. The expected 35K square foot space would allow visitors to walk through recreations of many of the films’ most iconic locations, including the Great Hall, the Forbidden Forest and the locomotive (via Crain's New York Business). 
  • Jane DO, a new gym centered around female empowerment, came to the district this month (via Flatiron District). 
  • The NoMad was deemed New York's “Most Magical Hotel” (via Forbes). 
  • Poster House made the list of the “Best Exhibits in NYC Right Now”. Stop in and check out their interactive photo booth, which is a permanent fixture of the museum (via Thrillist).
Real Estate
  • The New York City Economic Development Corporation and Deerfield Management, a New York City-based healthcare investment firm, are developing an approximate 300,000 square-foot campus for life sciences at 345 Park Avenue South. The site, designated a NYCLifeSci campus, will bring together scientists, entrepreneurs, and leading organizations from around the world to work shoulder-to-shoulder to conceive of and develop new treatments and better ways to prevent and defeat disease (via HIT Consultant).
  • A historic commercial building at 56 West 22nd street is hitting the market for an estimated $50 million (via Commercial Observer). 
  • Rothy's, a big name in shoe fashion, is making Flatiron its new home at 236 Fifth Avenue (via Commerical Observer). 
  • The Japanese investment firm Unizo Holdings Co. is selling its New York City real estate including 40 West 25th St. in the Flatiron District, a roughly 135,000 square foot office building (via Crain’s New York).  
Around the Neighborhood


Photo Credit: HIT Consultant, rendering of
a NYCLifeSci Campus coming to 345 Park Avenue. 

111Police Officer Moira Ann Smith Playground

Police Officer Moira Ann Smith Playground

On the anniversary of September 11th, many members of the Flatiron community remember fallen neighborhood Police Officer Moira Ann Smith. The playground in Madison Square Park was renamed “Police Officer Moira Ann Smith Playground” on March 10, 2012, in honor of Moira Ann Smith who lost her life that day. As a member of the NYPD 13th Precinct, Officer Smith proudly served Madison Square Park and the surrounding Flatiron District.

Officer Smith is credited with being the first police officer to report seeing the attacks calling the Communications Division so it could notify others (via Investor's Business Daily). Next, she reportedly took witnesses to the 13th Precinct for statements. After dropping the witnesses off for interviewing, Smith joined several police officers on their way to the World Trade Center. At the site, Officer Smith evacuated hundreds of people out of the towers as she continually returned to the building after exiting to save as many lives as possible.

Officer Smith kept people moving out of the buildings while trying to prevent mass hysteria. Her coolness under pressure was remembered by a survivor, Martin Glynn: “The mass of people exiting the building felt the calm assurance that they were being directed by someone in authority who was in control of the situation. Her actions even seemed ordinary, even commonplace. She insulated the evacuees from the awareness of the dangerous situation they were in, with the result that everything preceded smoothly” (via Law Officer). Reportedly, Smith learned of a woman who was having an asthma attack, so she reentered the building to assist just before the south tower collapsed.

Officer Smith was the New York Police Department’s only fallen female officer that day. This playground renamed in her honor pays tribute to her selfless sacrifice. Officer Smith loved walking through Madison Square Park as a community police officer. Officer Smith was posthumously awarded NYPD's Medal of Honor three months after her death. Her shield and '13’ collar brass indicating her assignment to the 13th Precinct are preserved in the 9/11 Museum in New York City.


Sources: Law OfficerInvestor's Business Daily, CBS Local News

111New Neighbor: Jane DO

New Neighbor: Jane DO

The Flatiron/23rd Street Partnership welcomes Jane DO to the neighborhood! Jane DO was established in 2015 by Jacey Lambros & Danielle DeAngelo, two former Radio City Rockettes who were fed up with the fitness stereotypes, and wanted to create a space where women could come and workout with confidence. 

The studio on the second floor of 24 West 23rd Street is one of five locations, with the Flatiron studio marking Jane DO's debut in New York City and the other locations found across New Jersey. Of their new home in the Flatiron District, co-founder Jacey Lambros says "We are so excited to be in Flatiron. It has been a dream of ours since the beginning, and ever since dancing at Radio City Music Hall with the Rockettes, NYC has felt like our home.  We are so happy and honored to bring Jane DO to the women of NYC". 

Jane DO pronounced [Jān] + [dü] positions its studio offerings as "every woman's workout" with Jane referencing every woman (whether that be a grandma, sister, or friend) that can DO just about anything from crushing a business meeting to crossing a finish line. Jane DO isn't just about looking and feeling good, it's about bringing together all women, from diverse backgrounds, and giving them confidence, information, and a safe platform to find their voice and DO incredible things with it. From finance and business tips to the latest trends in beauty, Jane is like the wiser, cooler older sister every girl always wanted.

(Tramp Stamp Class

Each studio location offers five different classes, and with no experience required, it is easy to step inside the space and feel confident. Each class is 50 minutes, mixed-level and provides a total body workout. The Train Jaine class provides a total body workout, by pairing strength training and high- and low- impact cardio. Dance Your A$$ Off is a dance cardio class with a goal right there in the name. Get Lifted aims to achieve total body sculpting with resistance training and bodyweight exercises. Tramp Stamp is a low impact workout that uses trampolines to tone your body while increasing energy, circulation, and vitality. Step It Up is a cardio step class that is challenging, but is guaranteed to get you results. Jane DO also offers on-demand classes on their website and the NEOU app, so you can participate in their workouts from home.

Committed to female empowerment, Jane DO has women reaching new levels of strength and confidence in the studio, so they can take it outside the studio and DO incredible things.

Jane DO, 24 West 23rd Street between Fifth Avenue and Sixth Avenue, (210) 938-1000 (ext. 4), @janedo

111Flatiron Email Newsletter Contest for New Subscribers

Flatiron Email Newsletter Contest for New Subscribers

The Flatiron/23rd Street Partnership wants to ensure you receive our weekly Flatiron email newsletter, to keep up with neighborhood news, business openings, events, deals, city programs, and district happenings. 

The Partnership has put together a Flatiron District Gift Bag with some fantastic prizes for a new subscriber in September. 

All new subscribers that sign up between now and the end of September 2019, will be automatically entered to win the following prizes from district businesses:

Register here to subscribe and enter to win this Flatiron prize package (one winner will be selected).  

Already receive our weekly newsletter? Share the contest with a friend, partner, spouse, favorite co-worker, or neighbor... they just might share the prize with you as thanks! 

Open to residents of the Tri-State Area ages 18 and older. Click here for official contest rules.

Congratulations to our winner Taylor T. who was randomly selected on 10/1/2019! 

111New Neighbor: Honeybrains

New Neighbor: Honeybrains

The Flatiron/23rd Street Partnership welcomes Honeybrains to the neighborhood at 34 West 22nd Street — the restaurant's second New York location after its debut in NoHo in 2016. Honeybrains is a café focused on prioritizing brain wellness with healthy superfoods for breakfast, lunch, and dinner. Along with the food, Honeybrains offers tea, coffee, fresh juices, and a "Brain Bar" that features raw honey from around the world. A local family-owned business, Honeybrains was sparked by a conversation between siblings (one of which is a neurologist who studied the effect of nutrition and lifestyle on brain function), that led to the exploration of marrying scientific knowledge with enjoyable food and drink experiences. 

"Flatiron is an exciting and vibrant neighborhood that contains an incredible mix of startups and health and wellness concepts,"  says Marisa Seifan, CEO and Founder of Honeybrains. "We love being part of the local community and look forward to getting to know all our neighbors."

According to Honeybrains, every menu item is 100% based on neuroscience and designed for your overall well-being. Honeybrains' creations are meant to promote a healthy body and a healthy brain based on scientific research by neurologists and nutritionists. All recipes and juices are made from the "HB Five Food Groups": vegetables, fruits, legumes, whole grains, and food high in Omega 3s. The HB team has targeted these food groups for essential nutrients like color pigments, good fats, fiber, B & D vitamins, and minerals like iron, potassium, and magnesium. 


The full food menu features a variety of savory and sweet all-day toasts, a selection of bowls like Carne Asada and Cauliflower Couscous, salads & sandwiches, and several sweets. Some crowd favorites include the "Avocado Crush," an avo toast on seeded sourdough topped with lemon, a chia hemp flax seed medley, Maldon salt, and olive oil, and the "Power Breakfast Bowl"  made with two sunny side Omega 3 eggs, arugula, red new potatoes, chickpeas, hearts of palm, lentils, edamame, pumpkin seeds, red chilies, red onions, and cilantro (pictured above).  

Honeybrains touts an impressive fresh-pressed juice and shot selection. The juices are made in-house from scratch and contain unique combinations of ingredients to target brain and body health. Each juice is crafted to contain one or more active, natural ingredients, includes natural sweeteners, and is balanced with fiber so that the ratio of sugar to fiber is similar to that found in a whole apple. The "Brain Boost" juice seeks to improve memory as its made with ingredients like sage, miso, and walnuts, which are suggested to boost hormones interacting with the nervous system and memory processing and are high in omega 3s. 

At the Brain Bar, you won't find any processed sugars. The Bar features unique coffee and tea-based specialty drinks that were created using the best raw honey Honeybrains could find. Honeybrains believes that substituting processed sugars with natural sweeteners such as raw honey is a simple way to improve your brain health. La Colombe coffee and various teas are enhanced with ethically sourced honey. You can enjoy a "Golden Milk Latte" made with raw wildflower honey, turmeric, cinnamon, juniper berries, peppercorn, vanilla, almond milk, or the "HB Honey Nut Latte" made with espresso, Japanese knotweed honey, and almond milk. 

The Honeybrains' Flatiron outpost mirrors its name with honeycomb designed ceilings, floral murals, and yellow accents. The atmosphere of the café is meant to provide mindful calmness as you enjoy your meal or beverage. The ceiling, lighting, and acoustics all play a role in your experience. The honeycomb-patterned ceiling features the warm glow of circadian lighting that is intended to contribute to guests' well-being by delivering optimal brightness and color temperature at different times of the day. This type of lighting is claimed to promote happier moods and better sleep patterns. Honeybairns believes in giving back to the community. With this in mind, the café partners with a number of non-profits to benefit organizations like The Alzheimer's Association, Yamba Malawi Bee Keeping Program, and Move For Minds.

Honeybrains is open for breakfast, lunch, and dinner every day; Monday - Friday 7:30 am - 9 pm & Saturday and Sunday 8 am - 8 pm. 

Honeybrains, 34 West 22nd Street between Fifth Avenue and Sixth Avenue, (917) 472-7682, @honeybrainslife