#ZiggyFlatiron by  <a target="_blank" href="">@hou_de_sousa</a>is HERE. 🧬 Celebrate Ziggy tonight 6 pm to 8 pm on the Flatiron Plaza. Enjoy live music from  <a target="_blank" href="">@thejazzgallery,</a> <a target="_blank" href="">@shakeshack</a>hot chocolate,  <a target="_blank" href="">@eatalyflatiron</a>pizza bites, and spin a prize wheel! ✨
Ziggy is the winner of our annual holiday art installation competition in partnership with  <a target="_blank" href="">@van_alen</a>and  <a target="_blank" href="">@nyc_dotart.</a>Ziggy is on display through January 1st.
LINK IN BIO for more details.
📸:  <a target="_blank" href="">@camerablaylock</a>
#ZiggyFlatiron by @hou_de_sousais HERE. 🧬 Celebrate Ziggy tonight 6 pm to 8 pm on the Flatiron Plaza. Enjoy live music from @thejazzgallery, @shakeshackhot chocolate, @eatalyflatironpizza bites, and spin a prize wheel! ✨ . Ziggy is the winner of our annual holiday art installation competition in partnership with @van_alenand @nyc_dotart.Ziggy is on display through January 1st. . LINK IN BIO for more details. . 📸: @camerablaylock
1 day ago
Meet the designers of our holiday art installation #ZiggyFlatiron: Nancy & Josh of  <a target="_blank" href="">@hou_de_sousa</a>🎆 LINK IN BIO to learn about the inspiration behind the installation and its name. ⬆️
Ziggy won the Flatiron Public Plaza Holiday Design Competition held in partnership with  <a target="_blank" href="">@van_alen</a>and permitted by  <a target="_blank" href="">@nyc_dot.
Ziggy</a>will be on display November 18th through January 1st.
Meet the designers of our holiday art installation #ZiggyFlatiron: Nancy & Josh of @hou_de_sousa🎆 LINK IN BIO to learn about the inspiration behind the installation and its name. ⬆️ . Ziggy won the Flatiron Public Plaza Holiday Design Competition held in partnership with @van_alenand permitted by @nyc_dot. . Ziggywill be on display November 18th through January 1st.
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Manhattan College and the EVAC Project Opens Pop-Up Gallery of Portraits Honoring Veterans in the Flatiron Building

Manhattan College and the EVAC Project Opens Pop-Up Gallery of Portraits Honoring Veterans in the Flatiron Building

Story Portraits of US Veterans: World War II – Today” runs through the end of the year, with support from the Flatiron/23rd Street Partnership and GFP Real Estate.

Manhattan College and the EVAC Project (Experiencing Veterans & Artists Collaboration), with support from the Flatiron/23rd Street Partnership and GFP Real Estate, opened a new pop-up gallery of portraits honoring veterans from multiple generations and all branches of service, on the ground-floor of New York City’s famed Flatiron Building (949 Broadway) on Sunday, November 10.

Titled “Story Portraits of US Veterans: World War IIToday,” the exhibit features visual presentations and descriptive narratives, including a World War II Marine who fought in Okinawa, a Gold Star mother, and a post-9/11 82nd Airborne veteran who served multiple tours as part of Operation Enduring Freedom/Operation Iraqi Freedom. Joining these are 21 additional images and stories of those who have served our nation.

“We are excited to partner with the Flatiron/23rd Street Partnership and GFP Real Estate to bring the EVAC Project gallery to New York City. This is a great opportunity to share stories of veterans with the public to remember and honor those who served,” said Tiana Sloan, Director of Veterans Success Programs at Manhattan College.

Flatiron’s Madison Square, steps from the Flatiron Building, has been the site of New York City’s annual Veterans Day memorial ceremony and parade since its inception, the largest such observance in the country.

 “Flatiron is a neighborhood rich with meaning for our veterans, so it’s a fitting location for this moving exhibit honoring those who fought and sacrificed for our country,” said James Mettham, Executive Director of the Flatiron/23rd Street Partnership. “We are honored to work with our partners at Manhattan College, the EVAC Project, and GFP Real Estate to bring these portraits and stories to the Flatiron Building. We encourage all New Yorkers and those visiting our city to come and see this important exhibit.”

“Story Portraits of US Veterans: World War II – Today” will be free and open to the public through the end of the year, six days a week (closed on Tuesdays and holidays).

For more information on the gallery, click here.

About Manhattan College
Manhattan College is located at West 242nd Street near Broadway in the Riverdale section of the Bronx, one mile from the Westchester County line and accessible by MTA subway line No. 1.

Founded in 1853, Manhattan College is an independent, Lasallian Catholic, coeducational institution of higher learning offering more than 40 major programs of undergraduate study in the areas of liberal arts, business, education and health, engineering and science, along with continuing and professional studies, and a graduate division.

About the EVAC Project
Experiencing Veterans and Artists Collaborations (EVAC) is an art project that brings together veterans and artists. EVAC curators interviewed veterans about their experiences, and artists made an edition of prints based on their interpretation of those stories. The prints are exhibited with excerpts from the transcribed interviews. EVAC works to bridge the often precarious gap between military and civilian life. For more information about the EVAC Project.


111Warm Up with wagamama this Winter

Warm Up with wagamama this Winter

Warming up with a hot bowl of ramen will get anyone through the cold season. wagamama, a Japanese-inspired fast casual restaurant by way of the United Kingdom, is a go-to spot for great ramen in Flatiron.

Executive Chef Steven Mangleshot shares what makes the restaurant unique, the inspiration behind the newly launched chili shrimp, beef, and duck leg ramen dishes, and the process behind creating new menu items. 

What differentiates wagamama from other restaurants?

The first would be that our menu offers a modern twist on traditional recipes, since each dish represents a blending of Asian-fusion flavors. For example, each of our ramens offer a lighter broth than the traditional pork stock. We do this because we want our guests to feel nourished but also leave with that good kind of full. The space of the restaurant is also unique because we believe in eating informally on long, communal benches. We enjoy having a variety of guests and feel everyone should be able to dress in what makes them comfortable and represents their personality.

What was the inspiration behind the winter menu?

As the temperature drops, we wanted to bring new dishes to our guests that would be the perfect combination of comfort and nourishment. Afterall, what goes better with cool weather than a steaming bowl of ramen? The ramens we’ve introduced are our beef brisket tantanmen, chili shrimp + kimchi, and grilled duck. We were extremely excited to announce a kimchi ramen since kimchi is such a fundamental ingredient in Korean dishes and we wanted find a new dish to showcase that flavor. 

Describe the process of creating new dishes from brainstorming to execution.

The beginning of each new menu creation starts with our guests. What dishes currently on the menu are their favorites and how can we continue to surprise them with new ingredients and flavors? I’m fortunate enough to have the opportunity to travel and continue discovering new inspirations that can be brought back to wagamama. There’s also a very skilled team of chefs within our restaurants that I work with to test each dish and provide feedback based on what they see happening each day at wagamama.


, 210 Fifth Avenue, at 26th Street, (212) 920-6233, @wagamama_usa

111Veteran's Day Parade Travel Advisory

Veteran's Day Parade Travel Advisory

The 100th observation of Veterans Day will be held this Monday, November 11th in Flatiron. The Opening Ceremony at Madison Square Park’s Eternal Light Monument take place between 10 am and 12 pm. President Trump will be in attendance for a portion of the Open Ceremony.  
Following the Opening Ceremony, the Veterans Day Parade will commence at 12 pm, and travel along Fifth Avenue to 48th Street.
Due to heightened security, please allow additional travel time to move through the district before, during and after the event, and alert staff and team members.  

Street Closures: 

Parade staging will include the Flatiron North and South Public Plazas, as well as the Park. At approximately 8 am, the following streets will be closed. Street closures will continue during the parade, and for a few hours after:
Parade Route & Staging:
  • Fifth Avenue from 23rd Street to 48th Street 
Additional Staging: 
  • 24th to 26th Streets, between Sixth Avenue and Madison Avenue
  • 27th and 28th Streets, between Fifth Avenue and Sixth Avenue
  • Broadway between 24th Street and 28th Street

Additional Advisory: Madison Square Park

Due to heightened security around the Opening Ceremony, Madison Square Park will be completely closed to the public beginning the evening of Sunday, November 10th, through the afternoon of Monday, November 11th.
Additionally, the subway entrance to the uptown R/W Train on the northeast corner of 23rd Street and Broadway will be closed, although the station will remain accessible via the entrances on the southeast corner of 23rd Street and Broadway, and the northeast corner of 22nd and Broadway.
Updated 11/8: Some information has changed.
111Event Recap: Celebrate Flatiron Partnerships 2019

Event Recap: Celebrate Flatiron Partnerships 2019

More than 180 neighborhood business owners, employees, and residents gathered for the 14th annual Celebrate Flatiron Partnerships networking event on November 5th. Held at an exciting new venue, The Space at Flatiron, the event featured a select bar and passed hors d'oeuvres catered by type:social. Guests mingled with Flatiron colleagues, celebrating our dynamic community and 13 years of service by the Flatiron/23rd Street Partnership.

Later in the evening the event’s co-chairs, Flatiron Partnership Board Chairman Michael T. Cohen and  Board Member Nick Athanail, the Partnership's Marketing Committee Chair, delivered welcoming remarks. “We’ve had a lot to celebrate in the neighborhood, with so many new things happening here,” Athanail noted. “It’s fitting that we have the terrific new venue, The Space at Flatiron, for this great event.”

“We are all very lucky to be part of this Flatiron/NoMad community which continues to grow and become even more vibrant,” Cohen said. “The Partnership has played an important part, keeping the area clean and safe so that all businesses and stakeholders can thrive.”

Next, the Partnership’s Executive Director James Mettham also addressed the crowd, praising the neighborhood’s growth during the Partnership’s 13 years in operation and looking ahead to the BID’s expansion plan. “Through the Partnership, over $30 million dollars have been invested in this neighborhood to ensure that it continues to thrive,” he said. “As we move to expand the BID’s boundaries, we want to extend our impact and reach further into NoMad and surrounding blocks to the south and west, to form a more cohesive, clean and safe neighborhood.”

Following the remarks, attendees took turns in a fun photo booth getting snapshots to commemorate the evening with friends, colleagues and neighbors.

The Partnership is grateful to Celebrate Flatiron Partnerships 2019’s sponsor, the Flatiron-based advertising company Xandr.


111October News Roundup

October News Roundup

New dining concepts debuted, Flatiron coworking spaces were labeled as some of the coolest spaces to work in NYC, and several renovation projects begin in the neighborhood during the month of October. Stay up-to-date with the latest Flatiron District News with the BID’s monthly roundup of notable highlights.

Restaurants & Bars
  • Honeybrains, a fast casual restaurant and cafe based on neuroscience opened its second location at 34 West 22nd Street“The Flatiron neighborhood is as health and wellness focused as it is iconic" says Marisa Seifan, founder of Honeybrains. (via QSR Magazine). 
  • Meet Timothy Brierley, the Head Sommelier at Trattoria Italienne. After college, when Timothy moved to New York City where the only job he could find happened to be at a Michelin starred restaurant. From then on, Timothy knew what he wanted to do with his life (via Broadway World). 
  • Simon Kim of Korean Steakhouse Cote sat down with Eater to detail his path to the Flatiron-based restaurant. Kim spent time working the front desk at the MGM Grand, which was less than glamorous. But he quickly learned how to take care of any issue guests raised. (via Eater).  
  • Eataly Flatiron unveiled its magical winter-themed rooftop restaurant, Serra Alpina by Birreria. The menu focuses on truffles, winter squashes, and celery root, but the showstopper is the Fonduta Valdostana DOP, an Italian-style fondue (via Timeout New York).    
BID Businesses
  • Wellness dentistry startup Tend opened its first location in Flatiron. Tend is hoping to reinvent the dentist’s office and convince more people to care about their teeth. The experience is designed to help you feel relaxed (via Fast Company). 
  • A.L.C., the Los Angeles-based women’s fashion brand from Andrea Lieberman recently opened a showroom at 210 Fifth Avenue in the Flatiron (via Fashion Network). 
  • Female-focused tech firm, Progyny is one of several companies on Crain's Fast 50 list, ranking as one of the most rapidly-growing companies in the metro area. The company located in Flatiron at 243 Fifth Avenue manages fertility benefits for businesses and covers about 1.4 million employees (via Crain's Business). 
Real Estate
  • Two Flatiron coworking spaces were called out as some of New York's "coolest coworking spaces that will launch your empire" - NeueHouse and Bond Collective. Productivity never looked this good. (via The CEO Magazine). 
  • Squarefoot labeled the Flatiron District as one of the best neighborhoods in NYC to rent an Office in 2019.  “Clients love the general feel of Flatiron. You’re getting a trendy vibe, similar to SoHo, without having to pay SoHo office prices,” says SquareFoot broker Rob Carinci (via Squarefoot). 
  • La Prairie, a Switzerland-based skincare brand, will move its New York City offices from Midtown to the Rudin family’s 41 Madison Avenue in the Flatiron District. The company signed a 10-year lease for 8,200 square feet on part of the 40th floor of the 42-story tower (via Commercial Observer). 
Around the Neighborhood
  • Baruch College Campus High School will dedicate at least 34% of next year’s seats to students who receive free or reduced-price lunches in an effort to increase diversity (via New York Daily News).  
  • The base of the William H. Seward statue in Madison Square Park is being replaced. The Madison Square Park Conservancy is leading the project. If all goes according to plan, the project will be completed well before Thanksgiving (via Wall Street Journal).
  • Scaffolding around the Flatiron Building was installed as the building undergoes a nearly year-long renovation (via New York YIMBY). 

Header Photo: Trattoria Italienne by Ken Goodman Photography
Thumbnail Photo: Neuehouse 




111Halloween Happenings in Flatiron

Halloween Happenings in Flatiron

Whether you're looking to find a last-minute costume, hit the town on Halloween night/weekend, or find a spooky themed daytime festivties, Flatiron has it all! We've rounded up some neighborhood Halloween activties and parties for you, your pup, and your family. Happy haunting! 

The 40/40 Club, 6 West 25th Street, 212-832-4040
This upscale American sports bar and lounge is hosting a Nightmare on 25th halloween party on October 31st from 9 pm to 3:30 am. A complimentary sponsored open bar will be available from 9 pm to 10 pm. Limited number of advance discounted tickets available now. Enjoy live DJ perfromances.  General admission tickets can be purchased for $20 here.  

Abracadabra NYC, 19 West 21st Street, between Fifth and Sixth Avenues, 212-627-5194
On the hunt for a last-minute costume? Head over to the Halloween store Abracadabra for all the things you need. The store is open for extended hours every day through Halloween:10 am to 10 pm. 

Bounce Sporting Club, 55 West 21st Street, between Fifth and Sixth Avenues, 212-675-8007
Bounce is hosting a weekend of Asylum-themed parties on Friday, October 25th and Saturday, October 26th with live DJ performances. Doors open at 10 pm and close at 4 am. General admission tickets are available for $20 here. Table packages also available.

Il Fiorista17 West 26th Street between Broadway and Sixth Avenue, 646-490-82409
Il Fioista is a restaurant serving flowers and herbs in their edible forms that also hosts educational classes. On Saturday, October 26th from 3:30 pm to 4:30 pm, artist Leanne Shapton leads a Halloween Potato And Pumpkin Printing class using paints, inks and archival paper. Sharp tools will be used, so small children must be accompanied by a parent. Children are allowed between the ages of 5 and 14 years old. Guests will leave with their decorated produce! This class costs $60 for adults and $15 for children.  

La Scuola, Eataly's Cooking School, 200 Fifth Avenue, off 23rd Street, 212-229-2560 
Eataly Flatiron presents "Saints, Symbols and Spaghetti" class with Professor Rocky Ruggiero for the celebration of The Feast Day of All Saints on November 1st. The class is fropm 6 pm to 8 pm and is $125 per perosn. In this class guests will learn about The Festa d'Ognissanti and the fascinating representations of saints and martyrs in Italian art, enjoy a three-course menu created and prepared by our Chef at La Scuola di Eataly NYC Flatiron, and enjoy two Italian wine selections specifically chosen to pair with your meal.

Leonelli Focacceria, 7 East 27th Street, 212-451-9495
Leonelli is a bakery and café inspired by the great bakeries of Rome and New York's rich history. Through Halloween, stop by to pick up some limited edition pumpkin-shaped, chocolate cookies with vanilla filling. 

Madison Square Park's Howl-O-Ween, 11 Madison Avenue, 212-520-7600 
Celebrate Halloween with your local dog community by dressing up your doggo in a costume and heading over to Madison Square Park.There will be trick-or-treat giveaways, family portraits at the onsite photobooth, and a costume paw parade that will begin at noon. *RAIN RESCHEDULE: This event is now taking place on Saturday, October 26th from 10:30 am to 12:30 pm.

NY Kids Club, 38 East 22nd Street, 212-375-1100 
Stop in for a spell at NY Kids Club for some Halloween fun for the kiddos. One-off events and celebrations available for purchase. 

  • Spooktacular Halloween Celebration on Friday, October 25th Street from 4:30 pm to 6 pm. Your little trick-or-treaters will have a blast singing festive songs, showing off their costumes and their favorite moves during our disco dance party in the play gym. With a fang-tastic pizza dinner, adult buffet, and special party favors, you'll have a scary good time! $60 for first child, and $48 for additional children. 
  • PJ Party: Trick-or-Treat on Saturday, October 26th from 6:30 pm to 8:30 pm. Children will participate in a mummy relay, play Pass-the-Pumpkin, fly like witches, and hunt for ghosts in the play gym. Painting spider webs, going through a haunted house, and dancing under a full moon will make this PJ party absolutely eerie-sistible! Pizza will be served for dinner and graham crackers for dessert. $40 for first child, $28 for additional children.   


The People's Improv Theater123 East 24th Street, 212-563-7488, Calendar
Established in 2002, the PIT is an award-winning comedy theatre that hosts nightly shows including comedy skits, open mic, and musical improv. Enjoy spooky themed comedy sketches and performances to get in the spirit including a Horror Comedy Musical

SLATE NYC, 54 West 21st Street, between Fifth and Sixth Avenues, 212-989-0096
Slate NYC presents its annual Halloween Tribute with Zombie Apocolapse party on Saturday, October 26th. Doors open at 9 pm and close at 4 am. All tickets include a one house vodka open bar from 9 pm to 10 pm. $50 tickets are still available for purchase here.  

SPiN, 48 East 23rd Street, between Madison & Park Avenue, 212-982-8802
Modern ping-pong lounge SPiN invites you to two themed parties: 

  • For its Dance Til' Your Dead party on October 26th from 10 pm to 4 am, Spin will be transformed into a massive haunted nightclub fit for nearly 1000 brave souls. Costumes encouraged, but not required. Sometimes it's scary enough to just be yourself. There will be a complimentary open bar from 10 pm to 11 pm.  Music by Dxvid Jxmes, Exstra, & Wellnez. Tickets start at $30.
  • Enjoy a Halloween Parade Afterparty, Wyld Things, on October 31st from 9 pm to 4 am. The party is co-hosted with House of Yes and Kostume Kult featuring an impressive DJ lineup. Costumes are required for entry. Priorty entry tickets for $40 and 1 am entry tickets for $20 are still available.

Studio at the Freehand New York hotel, 23 Lexington Avenue, between 23rd and 24th Streets, (212) 475-1920
The second floor restaurant is hosting two special Halloween events: (RSVP at with the event's name in the subject line) 

  • Things That Go Bump In The Night (A Kid's Halloween Party): Saturday, October 26th from 12 pm to 3 pm, Studio is hosting a spooky kid's Halloween party. Put on a costume and stop by for a special performance by The Band Books, tricks and treats, facepainting, and arts and crafts. 
  • Scream Factory: Grab your scariest mask and for a night of mischief in Studio. Special performances by DJs Aden Tuite and Wade Oates. Free entry. Event id from 10 pm to 2 am.

Trader Joes675 Sixth Avenue, 212-255-2106
Stop into Trader Joe's Flatiron store for a Halloween Spooktacular on Saturday, October 26th, from 9 am to 1 pm. Celebrate with games, treats, prizes, arts and crafts, and face painting. Costumes welcomed! 

Flatiron District businesses: have a Halloween special or deal that we are missing? Email us at info (at)!


Header Photo: Abracadabra
Thumbnail Photo: Il Fiorista