Black Lives Matter.
Black Lives Matter.
2 days ago
Cab standoff outside  <a target="_blank" href="">@madsqparknyc</a>in 1900.🐴 Repost from  <a target="_blank" href="">@old.newyorkcity</a>🙌
Cab standoff outside @madsqparknycin 1900.🐴 Repost from @old.newyorkcity🙌
5 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Flatiron Foodie: Taïm's S'rug (Yemenite Cilantro Hot Sauce)

Flatiron Foodie: Taïm's S'rug (Yemenite Cilantro Hot Sauce)

Looking for a new way to spice up your quarantine cooking? Taïm, a vegetarian, falafel joint and neighborhood favorite, serves a Yemenite Cilantro Hot Sauce called S'rug that people can't seem to get enough of (pictured above: the center, green sauce). When placing an order, S'rug is a popular add-on to Taïm's pitas, platters, and salads.
Chef and Owner Einat Admony shared a simple, at-home recipe. Made with garlic, jalapenos, herbs, and spices, this flavorful sauce will help add some refreshing heat to your home-cooked meals.  
Taïm began as a tiny storefront in the West Village in 2005. Today, it has five locations across New York City with one at 64 West 22nd Street and a new location in Washington D.C. Taïm not only specializes in falafel, but also cauliflower shawarma, smoothies, and have you tried their famous fries? 
Taïm is open for delivery, takeout, and curbside pick-up from 11 am to 10 pm daily. You can purchase regular menu items, and items from their pantry including bags of freshly baked pita, and pints of hummus or tzatziki. Additionally, Taïm regularly delivers to healthcare heroes across NYC. They partnered with the Flatiron Partnership to feed the NYPD 13th Precinct and EMS Station 8 at Bellvue Hospital on Wednesday, May 20th. 

S'rug (Yemenite Cilantro Hot Sauce) Recipe: 

  • 15 garlic cloves
  • 2 jalapenos
  • 1/2 teaspoon of cardamom (You can make your own cardamom spice by combining 1/4 tsp of cinnamon + 1/4 tsp of nutmeg)
  • 1/2 teaspoon of cumin
  • 2 cups of cilantro leaves
  • 1 teaspoon salt
  • 3/4 cup extra-virgin olive oil


  1. Core the jalapenos and coarsely chop them with the garlic.
  2. Put the garlic, jalapenos, cardamom, and cumin into a food processor or blender.
  3. Grind/blend for 30 seconds.
  4. Add cilantro, salt, and oil into the food processor and grind/blend for another 30 seconds.
  5. Scoop out and spread in a bowl. Top off anything with this sauce, and enjoy!


Chef Einat Admony pictured below:

111Flatiron Plate Now Open

Flatiron Plate Now Open

Breakfast returns to the Flatiron South Plaza! Flatiron Plate, home of the available-all-day Classic Egg Sandwich and healthy smoothie options, reopened for the season on May 18th.

In addition to the classic breakfast sandwich combo (add coffee, of course), Flatiron Plate features a full all-day menu featuring baked goods, Greek yogurt creations, sandwiches and wraps, salads, smoothies, fresh-squeezed juices, and a full array of hot and cold drinks. They also have a beer and wine license, and offer to-go drinks!


Flatiron Plate is open from 7 am to 5 pm every day.

1112020 Annual Meeting & Community Reception Postponed

2020 Annual Meeting & Community Reception Postponed

In light of the current COVID-19 pandemic, the Flatiron/23rd Street Partnership has decided to postpone our 2020 Annual Meeting & Community Reception.

The ~200 person event, held each year at Grey Group, invites community members and stakeholders to gather, vote on BID business, and connect on topics and issues. Originally scheduled for June 10th, the Annual Meeting will be rescheduled for September, likely in a modified and virtual format. More details on the time, date, and format will be shared over the summer.

Despite the postponement, the Partnership plans on releasing the FY20 Annual Report digitally at our June virtual board meeting and via our website, email newsletter, and social media channels. 

For questions or more information, please email the Partnership team at

For COVID-19 related information and updates, visit our COVID-19 Resources Page.

111April News Roundup

April News Roundup

After a full month of quarantine and social distancing, April's news media updates revolve around the hard-hitting effects of the pandemic on local restaurants, businesses, and real estate. Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • Flatiron businesses give back to New Yorkers in need who are working in healthcare during the pandemic (via amNewYork). 
  • Neighborhood Eats: HALL by Odo at 17 West 20th Street is now delivering sushi (via ABC 7 NY).
  • For the first time ever you can now get high-end grub from the likes of COTE and others delivered right to your binge-watching party (via Thrillist).
  • Recognizing how much stress frontline workers were under, Patisserie Chanson decided to make a small sacrifice and set aside some of their goods for the hardworking people who need a lift (via Thrillist).
  • Chef Hooni Kim of Hanjan discussed his new book "My Korea: Traditional Flavors, Modern Recipes" with The Korea Society through a public live webcast (via Restaurant News).
  • Another reason to love Shake Shack: They just returned a $10 million loan back to the Feds (via Forbes). 
  • Eleven Madison Park makes Hoodline's list of "4 best spots to splurge on New American eats" (via Hoodline).  
  • Falafel chain, Taim, is listed on Crain's "10 spots to order from while you stay in" lineup (via Crain's New York). 
  • Recent Cornell graduate, Max Aronson, shares what his role as an assistant server at Eleven Madison Park entails (via The Cornell Daily Sun). 
  • Restauranteur, Marc Glosserman of Hill Country, awaits rebirth in a new reality, but now feeds health care workers during the COVID-19 shutdown (via amNY). 
BID Businesses
  • 22 Flatiron studios offer online fitness and wellness experiences (via Patch). 
  • To help those scrambling to set up pandemic-related online tools, Flatiron-based software company Bubble is offering its "no code" technology free of charge (via Crain's New York).
  • Why blue is the no-fail quarantine hair color to DIY: Jaxcee, co-founder of The Coily Collective at Riccardo Maggiore Salon in the Flatiron District, put it simply: The darker your hair, the deeper the shade of blue (via Refinery 29).
  • Storefronts may now be shuttered, but before closing, many shop owners and employees decorated window displays with funny and inspiring messages. This window display comes from Fishs Eddy, a Flatiron District emporium of unique and edgy mugs and dishware (via Roadtrippers).
  • Mendel Mendlowits, a Holocaust survivor who founded Adorama, a famed camera store in Manhattan’s Flatiron District, has died at 76 (via NY Daily News).
  • If you’re looking to give back to the community around Fordham Lincoln Center, The Xavier Mission in the Flatiron District continues to run a soup kitchen and a food pantry (via Fordham Observer).
Real Estate & Commercial
  • As construction across the city screeches to a halt, developers reckon with how to keep their projects funded while the pandemic rages on (via The Wall Street Journal).
  • Last summer Jeff Bezos spent approximately $80 million combined on a three-story penthouse and two units directly below at 212 Fifth Ave. Now he’s rounding out his footprint in the building by buying the $16 million unit that is adjacent to the two sub-units (via Forbes).
  • ABS Partners Real Estate has negotiated a 5,000-square-foot office lease for Canadian trade union Unifor in the NoMad neighborhood of Manhattan. The company’s new space includes the entire eighth floor at 152 Madison Avenue, an approximately 98,000 square foot office building constructed in 1929. (via ReBusiness Online). 
In the Neighborhood 
  • Trash collection map reveals how less waste is being collected in Manhattan as well-heeled New Yorkers flee the city - but more is being picked up in the outer boroughs from people working at home (via The Daily Mail).

Photo Credit: Rethink of Eleven Madison Park's commissary kitchen via New York Times 

111Join us to Feed Flatiron's First Responders

Join us to Feed Flatiron's First Responders

Support local businesses while thanking our Flatiron/NoMad first repsonders! 

Help the Flatiron/23rd Street Partnership fund delivery orders to directly support neighborhood restaurants and feed our local first responders, who are still being heavily impacted by the COVID-19 crisis.  

We are committing an initial $10,000 to kick-start this program, and then we will match every donation dollar for dollar up to $10,000.  We're setting our initial goal at $5K, but hope to blow past it to reach $10K and maximize our match. 


Starting Monday, May 4th, the Flatiron Partnership is buying meals at Flatiron and NoMad-based restaurants to deliver to the first responders that are there for us every day. We are buying 100+ meals daily to deliver to the EMS Station at Bellevue Hospital, two local FDNY Stations, and the NYPD 13th Precinct. If we maximize our match, we will be able to continue the daily food deliveries for the full month of May.

While doing so, we are supporting our much-loved neighborhood restaurants by purchasing the meals at a price that allows them to generate revenue. They're working hard to keep their doors open providing takeout and delivery, and are thrilled to provide these meals for our EMS, Fire and Police.

Follow us on our GoFundMe Charity page and on our social channels (@FlatironNY on InstagramTwitter & Facebook) for regular updates and pictures of the participating restaurants and meals delivered to first responders through May.


111Volunteers Needed for NAC's

Volunteers Needed for NAC's "Story (Any) Time"

Create a Virtual Storytime Library for Vulnerable Children

New Alternatives for Children (NAC) is a child welfare agency in the Flatiron District that offers strength-based social services, medical and mental healthcare and a wide variety of wrap-around services. This non-profit organization serves families that have at least one child with special needs, often in combination with mental health, behavioral and/or developmental diagnoses as well.

NAC believes that more than ever, this is a time to promote the importance of literacy in the home.

In response to the current pandemic, the team at NAC is bringing “Story (Any)Time” to their children. They are building a library with uploaded videos of staff and volunteers reading stories out loud. The children can log on and listen to your story – at any time!

To become a volunteer, just follow these simple steps:

  1. Record yourself (audio or visual) reading your favorite children’s book. If you don’t own such a book – check out this NYPL link to get an ebook.
  2. If you have a pet, get them to snuggle with you and bring extra comfort to our children!
  3. Many NAC clients are bilingual learners, so we welcome readings in Spanish too.
  4. Please provide a very short explanation about why you like your chosen book.
  5. When you have finished your recording, please email If possible, please sign and include the media waiver, allowing NAC to post your story to social media. 
  6. When they receive your email, they will send instructions on "How To Upload" your story.

Stories bring people together, even in times of isolation. The NAC children and youth are aged 0-21, and you are never too old to enjoy a great tale. By sharing your favorite story with NAC children, you are not only opening their eyes to the magic, joy, and beauty in a compelling book – but also reminding them there are many people who care!

More about New Alternatives for Children:

In the midst of the Covid-19 crisis, NAC's doors have remained opened and the staff is working hard to engage and support their children and families during this difficult time. As you might imagine, the NAC community is facing very real challenges such as:

  • Caregivers needing respite from providing childcare 24/7.
  • Vulnerable children at increased risk of domestic violence.
  • Students struggling with the challenges of remote learning with limited resources.
  • Clients with ongoing mental health issues presenting exacerbated feelings of depression, isolation and fear.

NAC’s social workers are at the frontline and in contact with every client and family – either through remote calls or in-person visits. Education Services specialists are working tirelessly to maintain the quality of educational support for our children and youth.