The Partnership collects pedestrian counts on the Flatiron Public Plazas via three cameras that anonymously tally the number of people passing through. Our latest report summarizes counts from July 1, 2021 through September 30, 2021.

In Q3, the Flatiron Public Plazas welcomed over 3.3 million visitors averaging 35,909 pedestrian movements each day. September marked the highest daily average since the start of the pandemic in March 2020 (39,789 per day) -- 59% higher than September 2020. 

Click here for the Q3 2021 Pedestrian Report.

Photo: Josh Callghan, Social Block, 2021. Courtesy of the artist & Night Gallery, Los Angeles. Photography by Nik Massey

We're pleased to welcome CBD Kratom, a new CBD and Kratom retailer to the neighborhood. Located at 168 Fifth Avenue, this marks CBD Kratom's third location in Manhattan. Since launching in 2016, the brand has opened 43 storefronts in six major cities across the country. 

"When looking for a third New York City location, the Flatiron District really jumped out at us for a number of reasons," says Co-owner Dafna Revah. "The area is conveniently situated in the center of New York, features abundant public transportation options, and has a high volume of foot traffic. We really applaud the neighborhood's vibrancy, diversity, and inclusiveness, which fits nicely with our company culture."

CBD Kratom offers over 300 CBD products including tinctures, topical creams, skincare, bath and body products, and pet treats, all of which are grown and harvested naturally in Colorado and Oregon. Additionally, customers can choose from more than 50 strains of pure kratom powders, capsules, and specialty products sourced from Indonesia. With a wide variety and curated selection, CBD Kratom guarantees that customers will find the right product for their individual health and wellness needs.

At the heart of CBD Kratom is providing excellent customer service that is tailored to the specific questions and needs of their clients. With a knowledgable and friendly staff, CBD Kratom works to educate and inform customers on CBD and kratom to help you decide what product is best for you. 

You can shop in-store to experience CBD Kratom's customer service first hand, which also offers curbside pickup. Or, you can shop online and schedule a free 1-on-1 virtual consultation to speak with a CBD Kratom expert. 

CBD Kratom is open daily from 8 am to 10 pm. 

CBD Kratom, 168 Fifth Avenue, Between West 21st and 22nd Streets, @cbdkratomshops

Thumbnail, Header, & Slider Photo Credit: CBD Kratom

The Brave of Heart Fund and ARTHOUSE.NYC present the Hero Art Project Exhibit, an outdoor art exhibit at 51 Madison Avenue, which honors healthcare workers who lost their lives to COVID-19 while saving others. The Hero Art Project connected artists from ARTHOUSE.NYC's community with family members of healthcare workers to create portraits of these heroes to celebrate their lives, sacrifices and legacies that will always be remembered. Each family chose the artist and style that they felt captured the spirit of their loved one the most. You can visit the Hero Art Project Exhibit at 51 Madison Avenue now through Monday, October 25, 2021. 

Photo Credit: The Hero Art Project Exhibit

Some of the portraits in the Hero Art Project Exhibit include families who have received a charitable grant from The Brave of Heart Fund, which was established by the foundations of New York Life Insurance Company and Cigna Health Insurance Company and powered by E4E Relief. The Brave of Heart Fund supports the surviving families of lost healthcare heroes by providing charitable grants of up to $75,000. In addition, New York Life provides bereavement support services to help them through this difficult time. 

Photo Credit: New York Life Insurance Company

If you experienced the death of a family member who is a healthcare worker to COVID-19 or know someone who might be eligible, click here to learn more. The Brave of Heart Fund is accepting applications through December 31st, 2021. 

 Photo Credit: The Brave of Heart Fund

Header Photo Credit: Hero Art Project Exhibit: Aleyamma John, RN
Thumbnail Photo Credit: Hero Art Project Exhibit: Aleyamma John, RN
Slideshow Photo Credit: Hero Art Project Exhibit: Dr. Carlos Vallejo 

September news highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News. 

Restaurants & Bars

• Chef Rick Bayless opened fast-casual restaurant Tortazo NoMad at 1123 Broadway (via Nation's Restaurant News).
• Dominique Ansel Workshop is featured in 'The 15 Hottest Restaurants in Manhattan, September 2021' (via Eater NY). 
• Members-only Chapel Bar at Fotografiska opened inside a 19th-century chapel reimagined (via 6sqft). 
• London-based fine-dining steakhouse Hawksmoor opened in the historic United Charities Building (via 6sqft). 
• Eleven Madison Park reopened with 'tres-chic' plant-based menu (via Veg News). 
• COTE Korean Steakhouse, ilili, Rezdôra and SONA are featured in '18 Places to Splurge for a Special Occasion in NYC' (via Eater NY). 

District Businesses

• The Ritz-Carlton NoMad is set to open in early 2022 at 1185 Broadway at 28th Street (via Boss Hunting). 
• Luxury British furniture brand Timothy Oulton opened a new flagship gallery offering customers a unique retail experience (via Home Accents Today).  
• GLOSSLAB, the membership-based nail studio partners with Federal Realty to expand its locations (via Yahoo Finance). 
• Tia, the Flatiron-based women's health care startup has raised $100 million in Series B funding (via Crain's New York). 
• At TADA! Theater, the Emerging Artists Theatre has announced the return of their biannual New Work Series that's on from October 4-24, 2021 (via Broadway World). 

Real Estate

• Tech giant Microsoft is closing in on a deal for 100,000 square feet in the Flatiron District (via Fortune). 
• Deerfield Management located at 345 Park Avenue South added nearly 300,000 square feet in lab space following a $300 million renovation (via Crain's New York). 
• Restaurant group Hand Hospitality took 3,500 square feet on two floors at 44 East 21st Street for a new and upcoming eatery (via Commercial Observer). 
• DeMuro Das moved into a new showroom space at the top floor of the Goelet Building (via Architectural Digest India). 
• Mezeh Mediterranean Grill coming soon to 900 Broadway will open a second location next year in Midtown West  (via Real Estate Weekly). 

Around the Neighborhood

• Artist Maya Lin's exhibit Ghost Forest raises awareness surrounding climate change through mid-November (via Ecowatch).
• American Express installed mobile office stations designed for business owners on the go as part of its 'Built for Business' campaign (via CampaignLive). 

Header Photo Credit: Chapel Bar via 6sqft.
Thumbnail Photo Credit: American Express via Campaign Live.
Main Page Photo Credit: Ritz-Carlton NoMad.

Fall is upon us, which means it's time to enjoy our favorite pumpkin and apple-flavored eats and treats in the neighborhood. Cafes, bakeries, and restaurants are rolling out items perfect for the start of the season. 

Blue Bottle Coffee, 257 Park Avenue South, (510)-653-3394
Check out Blue Bottle's limited-edition Black Cardamom Latte and taste the wonderful combination of orange blossom spice and coffee. 

Photo Credit: Blue Bottle Coffee

Bourke Street Bakery, 15 East 28th Street, (718)-744-4803
Bourke Street Bakery just launched a seasonal Pumpkin, Maple & Cinnamon Muffin that you can enjoy with a cappuccino. 

Cinnabon, 688 6th Avenue, (646)-490-5019
At Cinnabon, indulge in a Caramel PecanBon® topped with caramel frosting and pecans. Or, try the Caramel Pecan BonBites™ for a bite-sized option. 

Dominique Ansel Workshop, 17 East 27th Street, (212)-901-1015
At the Cronut® founder's bakery you can enjoy seasonal offerings such as a Caramelized Apple Danish with Honeycrisp apples and a Salted Caramel Pecan Pull Apart Bun. 

Photo Credit: Dominique Ansel Workshop

Dunkin' Donuts, 101 West 23rd Street, (646)-992-4459
Head to Dunkin' Donuts for a Pumpkin Cream Cold Brew, Pumpkin Spice Signature Latte, or an Apple Cranberry Dunkin' Refresher. Order an Apple Cider Donut to complement any of these drinks. 

Hawksmoor, 109 East 22nd Street, (212)-777-1840
Enjoy seasonal cocktails such as an Apple Martini and Le Crunch 75 at fine dining restaurant Hawksmoor. Also, try the Maple Custard Tart from their dessert menu. 

Krispy Kreme, 36 East 23rd Street, (315)-203-7058
Now through October 10th, try a couple of seasonal doughnuts including the Original Glazed Cinnamon Roll and the Cinnamon Toast Crunch Cinnamon Roll. And grab a classic Apple Fritter. 

Lady M Cake Boutique, 1178 Broadway, (212)-452-2222
Order a slice of Lady M's Pumpkin Nuage, a fusion of pumpkin pie and cheesecake spiced just right in a graham cracker crust.  

Photo Credit: Lady M Confections

Le Café Coffee, 407 Park Avenue South, (646)-850-0684 
Seasonal favorites like the Pumpkin Spice Latte and the Dulce de Leche Latte are back on Le Café Coffee's menu. 

Leonelli Bakery, 7 East 27th Street, (212)-993-1568
Head to Leonelli Bakery for a warm and delicious cup of Apple Cider. Enjoy with a classic such as an Italian Bomboloni Doughnut. 

maman, 22 West 25th Street, (646)-476-7660
Highlights from maman's fall menu include an Autumn Quiche, Harvest Platter for breakfast, Pumpkin Spice Oatmeal Cookies, and a Butternut Maple Spice Latte. 

Mangia NYC, 22 West 23rd Street, (212)-647-0200
Mangia NYC has begun to feature seasonal Plum and Apricot Tarts, Lunch Salads using fall ingredients, and Pumpkin Spice Macarons. 

Photo Credit: Mangia NYC

Milk Bar, 1196 Broadway, (347)-974-4975
Enjoy limited-time fall treats at Milk Bar such as the Apple Cider Doughnut Cake, Apple Cider Doughnut Truffles, and Milk Bar® Pie. 

Paris Baguette, 700 Sixth Avenue, (516)-900-0404
Stop in Paris Baguette to try their new Baked Apple Cider Pastry or a Maple Pecan Danish. Pair with a hot or iced Pumpkin Spiced Latte and a Caramel Apple Cider. 

SERRA by Birreria at Eataly, 200 Fifth Avenue, (212)-937-8910
SERRA by Birreria's autumn menu has everything from appetizers like the Insalata di Radicchio con Mele e Nocciole to cocktails like the Zenzero Frizzante, all using seasonal and local ingredients.  

Photo Credit: SERRA by Birreri

The Little Beet, 1140 Broadway, (212)-367-8015
Some seasonal items at The Little Beet include the Butternut Squash Soup made with coconut milk, Delicata Squash, and Roasted Rainbow Carrots. 

Header Photo Credit: Paris Baguette
Thumbnail Photo Credit: Bourke Street Bakery
Main Page Photo Credit: Milk Bar 

August news highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

• Black Barn Restaurant reopened in NoMad (via Gotham Magazine).
• NuLeaf opened it first location in Flatiron (via Eater NY).
• Chef Toshio Tanahashi from Eleven Madison Park is featured in a Q&A about the plant-based menu (via Green Queen).
• Hawksmoor, Tortazo NoMad, and Zaytina are featured in 'The most exciting restaurants opening in New York City this fall' (via Crain's New York).
• Eric Finkelstein and Matt Ross leased Eisenberg's luncheonette location and plans to "bring [Eisenberg] back from the brink" (via Grub Street).

District Businesses

• Mastercard Inc. renovated its 150 5th Avenue offices including telephone booths and Zoom-friendly conference rooms for the hybrid work enviroment (via Bloomberg).
• Life Time's fitness app, TB12, is mentioned in 'The 5 best free and paid fitness apps for men and women to try in 2021' (via New York Post).
• Alo Yoga became an official wellness partner of New York Fashion Week and plans to host events in Flatiron and SoHo from Sept. 6 to 12 (via WWD).
• GlossLab, a membership-based nail studio, opened an additional location in the Flatiron District (via Beauty Packaging).
• The NoMad Hotel opened a London location in the formerly Bow Street Magistrates’ Court and Police Station (via Forbes).

Real Estate

• Chainalysis, a cryptocurrency and blockchain startup, leased 40,000SF HQ at 114 Fifth Avenue (via Crain's New York).
• Welcome Homes, a digital home building firm, leased a 4,700 square foot office at 41 Madison Avenue from Handler Real Esate Organization (via Real Estate Weekly).
• Richmond Hill Investment Co. moved into a 4,400 square foot office at 381 Park Avenue South (via Commercial Observer).
• Jeff Bezos purchased more space at the pre-war 212 Fifth Avenue for $119 million (via Architectural Digest).
• The former Desmond’s Tavern space at 433 Park Avenue South will become a 2,400-square-foot music venue (via Commercial Observer).

Around the Neighborhood

• NYC Homecoming Week highlighted Maya Lin's Ghost Forest as "a symbol of climate change" (via Patch). 
• Madison Square Park's origin history of Manhattan's original potter's field is mentioned in 'Serveral of NYC's public parks got their starts as mass graves before become green space' (via Brooklyn Based).

Header Photo Credit: Mastercard
Thumbnail Photo Credit: Black Barn
Main Page Photo Credit: Zaytinya