The Partnership collects pedestrian counts on the Flatiron Public Plazas via three cameras that anonymously tally the number of people passing through. Our latest report summarizes data from October 1st through December 31st. 

Happy New Year to the Flatiron and NoMad community!

We are excited to report the launch of our long-awaited Business Improvement District (BID) expansion, nearly doubling the district’s size. On Monday, we began providing our supplemental services to a new, larger footprint that now includes 20th Street, Sixth Avenue up to 31st Street, and more of NoMad. These dynamic blocks will strengthen our identity as a vibrant, mixed-use community. Our new stakeholders can look forward to cleaner and safer streets, more inviting and beautified public spaces, and more support for small businesses.

Pictured: New Sanitation Crew Members

We are eager to build on the momentum of the past year when hundreds of our longstanding businesses proved their resilience, dozens of new businesses opened, exciting real estate developments progressed, and visitors and employees returned to the neighborhood in large numbers.

You can look forward to the continuation of Open Restaurants, the growth of our thriving Open Streets, and more innovative public realm projects like our recently unveiled Flatiron Slow Street and the NoMad Piazza Pop-Up. You will also have more opportunities to participate in in-person programming like our annual 23 Days of Flatiron Cheer, which enlivened the Flatiron Public Plazas last month, attracting visitors from near and far.

Pictured: Street sweeping and litter removal along Sixth Avenue

We know that our work to sustain Flatiron and NoMad’s vitality will be critical in 2022, especially in the coming weeks as our City meets the challenges of another COVID surge. That’s why you will find our teams on the streets every day, responding to the evolving needs of our local businesses, workers, residents, and visitors. You will also find the latest neighborhood news, information, and district promotions here in our newsletter, on our website, and on our social media channels (IG, FB, Twitter).

Working together with all of you, we are confident that the economic recovery that has uplifted Flatiron and NoMad will continue in 2022. If you have any questions or need assistance, please don’t hesitate to contact us at info@FlatironDistrict.NYC or 212-741-2323.

Sincerely,



James Mettham
Executive Director

News highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News. 

Restaurants & Bars

• Flip'd by IHOP, the fast-casual restaurant concept opened at 110 East 23rd Street (via Time Out New York).
• Estelle's Chicken Soup from Mark's Off Madison was featured in the 'Top 10 New York Dishes of 2021' (via The New York Times). 
• Noda, the Michelin-starred omakase restaurant moved to the Flatiron District at 37 West 20th Street (via The Bharat Express News). 
• Leonelli Bakery's Eggplant Parm Foccacia was featured in 'The Best Dishes Eater Editors Ate This Week' (via Eater NY).
• Eleven Madison Park was featured in 'The 9 Best Restaurants in the World' (via California News Times).

District Businesses

• The digital start-up, Thirty Madison is planning to open a brick-and-mortar clinic for its hair loss brand, Keeps (via Crain's New York).
• The Ned, a hotel and members' club will open in summer 2022 in the former NoMad Hotel space (via Business Traveler).
• Vertical denim manufacturer, Soorty opened a new showroom in the Flatiron District (via Sourcing Journal).
• The Fifth Avenue Hotel was featured in 'The 26 Most Anticipated New Hotel Openings of 2022' (via Vogue).
• Mastercard opened a hybrid workspace in the Flatiron District (via News Nation USA).

Real Estate

• Ergatta, a health and wellness company has signed a 11,185 sq/ft lease at 40 West 25th Street (via Real Estate Weekly).
• Construction nears completion at The Ritz-Carlton NoMad at 1185 Broadway (via YIMBY New York).
• Microsoft's landlord in the Flatiron District has landed a $170 million mortgage (via The Real Deal).
• Boston Properties purchased a 20-story office tower at 360 Park Avenue South (via Commercial Observer).
• Housing sales are up 202% in the Flatiron District, according to Property Shark (via New York Business Journal). 

Around the Neighborhood

• The nation's oldest public Christmas tree lighting ceremony took place at Madison Square Park (via 6sqft).
• Flatiron was featured in the 'Top 10 Hottest NYC Neighborhoods for 2022' (via Time Out).

Header Photo Credit: Noda.
Thumbnail Photo Credit: The Fifth Avenue Hotel.

Kick off 2022 in Flatiron! Join local favorites to celebrate New Year's Eve with exciting tasting menus and lively club events. *List as of December 23rd. Please contact the venue directly to confirm events will proceed as planned.

40/40 Club, 6 West 25th Street, (212) 832-4040
Ring in 2022 with 40/40 Club's New Year's Eve Bash and enjoy custom cocktails and tasty treats. Watch the ball drop on state-of-the-art video display walls while listening to a special guest DJ. General entry tickets start at $70 and VIP packages are available. Purchase your tickets here. 

Almond, 12 East 22nd Street, (212) 228-7557
Beginning at 9 pm on New Year's Eve, Almond will be serving a locally sourced Old School Five Course Prix Fixe Menu and having a party. A champagne toast will be poured, a live DJ will spin, and party favors will be distributed. $125 per person. An a la carte menu will be available earlier in the evening, and the bar will be open for snacks and specialty cocktails. 

Barbounia, 250 Park Avenue South, (212)-995-0242
At Barbounia, celebrate the New Year with a Mediterranean prix fixe menu, live entertainment, and a midnight surprise. $120 per person. Make your reservations here.

Bounce Sporting Club, 55 West 21st Street, (212)-675-8007
Join Bounce for an electrifying New Year's Eve celebration with a four hour premium open bar from 9 pm - 2 am and a live DJ. Doors open at 8 pm. General admission tickets are $150 per person. VIP packages are available. Purchase your tickets here.

Flatiron Room, 37 West 26th Street, (212) 725-3860
Celebrate the new year at the popular whiskey bar and live jazz lounge. Join the Flatiron Room for 6 pm seatings feturing a 3 course menu and live music. Reserve your spot here. 

Harding's, 32 East 21st Street, (212)-600-2105
Join Harding's for a New Year's Celebration. Enjoy a full a la carte menu with a complimentary midnight champagne toast. Seatings begin at 8 pm. Make your reservations here. 

Il Fiorista, 17 West 26th Street, (646)-490-8240
You can also ring in 2022 with Il Fiorista at home dinner for $95. Order for pick up or delivery for Friday, December 31st between 5pm - 7pm. Order must be placed at least 1 day in advance.

ilili, 236 Fifth Avenue, (212) 683-2929
Celebrate the arrival of 2022 at ilili's New Year's Eve 1001 Nights celebration. Enjoy a celebratory menu at the first seating from 5 to 7 pm $115 per person or a 5-course culinary experience starting at 9 pm for $195 per person including Drag performances, Broadway Showtimes, live DJ, and party favors. Make your reservations here. You can also sit at the bar for $80 per person and enjoy a welcome cocktail and midnight champagne toast (Bar tickets here).

La Pecora Bianca, 1133 Broadway, (212) 498-9696 
Toast the New Year with a 3-course prix fixe menu at La Pecora Bianca. $100 per person. Make your reservations here. 

Scampi, 30 West 18th Street, (212) 888-2171
Ring in the New Year in style at Scampi. Early dinner seatings available from 5 to 7:30 pm with a curated tasting menu for $95 per person. Special New Year's Eve party startings start at 8 pm with the last seating at 10 pm for $225 per person. NYE party tickets include open bar until 1 am, a live DJ, champagne toast, a festive tasting menu, and other party favors. Scampi is also offering late-night open bar tickets for $150 per person starting at 10 pm. Reservations for early dinner seating and reservations for NYE party and open bar. 

Scarpetta, 88 Madison Avenue, (212)-691-0555
At Scarpetta, celebrate the New Year with a 6-course prix fixe dinner starting at 8 pm. There will be a champagne toast at midnight and live music from jazz guitarist Ben Sher and his group Antropofagia. $365 per person. Make your reservations here. 

SERRA by Birreria at Eataly, 200 Fifth Avenue, (212)-937-8910
Toast to 2022 with an All-Access Rooftop Party at Serra. Serra will be transformed into an open-floor party for dancing with a live DJ, a midnight champagne toast, and a decadent menu featuring food and drink. Tickets start at $185. Purchase tickets here. 

Slate, 54 West 21st Street, (212) 989-0096
Live it up this New Year's Eve at Slate with a premium open bar from 9 pm - 2 am. Complimentary appetizers will be served from 9 - 11 pm. The party includes live DJs, a broadcasted ball drop, and a champagne toast at midnight. General admission starts at $205 per person. Purchase tickets here. 

The Smith, 1150 Broadway, (212) 685-4500
Celebrate 2022 at The Smith with a special 3 course dinner menu, party favors, and a midnight champagne toast. $75 per person. Make your reservations here. 

SPiN, 48 East 23rd Street, (212) 982-8802
SPiN will be featuring Michael Arenella and his Dreamland Orchestra to ring in 2022. Early bird tickets are $85 per person and include a complimentary glass of champagne. General admission tickets are $95 per person. Full bar and food menu available for purchase. VIP tables and bottle service available. Black tie requested. Purchase your tickets here. 

SOLD OUT:

Benno Restaurant, 7 East 27th Street, (212)-451-9557
Say au revoir to 2021 and join Benno Restaurant for a black & white themed New Year's Eve celebration. First seating starts at 5 pm with a five-course tasting menu for $275 per person and second seating starts at 8 pm with a seven-course tasting menu and champagne toast for $450 per person. Beverage pairings available. 

COTE Korean Steakhouse, 16 West 22nd Street, (212)-401-7986 
Say hello to 2022 with COTE that's offering a New Year's Eve Special Menu featuring select cuts of meat, seafood, caviar, truffles, and champagne. $225 per person. Make your reservations here. 

Fotografiska, 281 Park Avenue South, (212)-433-3686
Fotografiska will be hosting NYE After Hours Party: In the Loft with DJ Jennifly. Dance into the New Year and enjoy a cash bar. General admission tickets are $50 per person. Purchase your tickets here. Also, you can ring in the New Year at Verōnika, the restaurant within Fotografiska that will re-open for one night only. Enjoy an ambience of world-class art, live music, passed canapés, and a champagne toast at midnight. General admissiont tickets are $350 per person and $275 for members. Purchase your tickets here.

Rezdôra, 27 East 20th Street, (646)-692-9090
Rezdôra is offering a 7-course tasting menu with an optional wine pairing to celebrate New Year's Eve. There will be two settings with the first from 5 - 7 pm, and the second from 8 - 10 pm. Additionally, there will be a late seating with a champagne toast. Make your reservations here. 

Thumbnail Credit Credit: Benno Restaurant.
Header Photo Credit: 40/40 Club.
Home Page Slider Photo Credit: Slate.

Renowned Obicà Mozzarella Bar shares their Gnocchi di Patate recipe, which features Cherry Tomatoes Confit, Cavolo Nero Pesto, and Crispy Speck dell’Alto Adige IGP.  "The attachment to roots and tradition of the Italian cuisine, together with a contemporary touch and a gaze at the future represent the core values of Obicà, as demonstrated by their wintery interpretation of the Italian Gnocchi di Patate," says the Obicà team. 

The chefs at Obicà walk us through how to make this stunning dish you'll want to serve at your next holiday gathering or cold night-in. "A bright green, enveloping and fresh Cavolo Nero Pesto is the protagonist of this innovative version of the famous Italian dish," adds the team. "The smoothness and velvety consistency of Gnocchi and Pesto contrast with the crispness of Speck dell’Alto Adige IGP creating a concert of different flavors and textures." 

Obicà has 20 locations globally and was founded in 2004 as the world's first mozzarella bar. Using high-quality and fresh ingredients, Obicà shares their passion for good Italian food in a modern casual restaurant setting. Obicà newly launched winter menu includes fresh Mozzarella di Bufala Campana, small accompaniment plates, pasta, salads, and soups, as well as craft cocktails and Italian wines by the glass. Obicà also serves an Italian-contemporary style brunch on weekends. 

Gnocchi di Patate Recipe

Ingredients for 4 Servings:

Cherry Tomatoes Confit

• 2 teaspoons of Fresh Basil
• 2 teaspoons of Fresh Thyme
• 1 teaspoon of Orange Zest
• 3 ounces of Cherry Tomatoes
• 1/4 teaspoon of Sea Salt
• 1/4 teaspoon of Icing Sugar

Cavolo Nero Pesto

• 3 tablespoons of Extra Virgin Olive Oil
• 3 ounces of Cavolo Nero
• 1/2 tablespoon of Grated Parmigiano Reggiano DOP
• 1/2 tablespoon of Grated Pecorino Romano DOP
• 1/2 tablespoon of Pine Nuts
• 1/4 teaspoon of Sea Salt

Crispy Speck dell’Alto Adige IGP

• 4 ounces of Speck dell’Alto Adige IGP

Gnocchi di Patate

• 5 liters of Water
• 1 tablespoon of Sea Salt
• 4 cups of Fresh Potato Gnocchi 

Directions for Cherry Tomatoes Confit:

1. Pre-heat the oven to 215 degrees Fahrenheit.
2. On a tray, place a layer of baking paper to cover the entire surface.
3. Finely chop Fresh Basil and Fresh Thyme. Put them aside.
4. Cut the Cherry Tomatoes in half and place them on the tray with the sliced side facing up.
5. Grate a teaspoon's worth of Orange zest. Sprinkle zest over Cherry Tomatoes.
6. Season evenly with Sea Salt, Icing Sugar, Fresh Basil, and Fresh Thyme.
7. Cook the Cherry Tomatoes in the oven for 1 hour, until dry.
8. Once ready, set aside. 

Directions for the Cavolo Nero Pesto:

1. Boil the Cavolo Nero Kale in hot water. Once ready, drain properly.
2. In a blender, combine Cavolo Nero Kale, Parmigiano Reggiano DOP, Pecorino Romano DOP, Pine Nuts, and Sea Salt. With the machine running, slowly drizzle in the Extra Virgin Olive Oil. Continue processing until the mixture is well blended but still has some texture, pausing to scrape down the sides as necessary.
3. Once ready, set aside. 

Directions for the Crispy Speck dell’Alto Adige IGP:

1. Pre-heat the oven to 350 degrees Fahrenheit.
2. On a tray, place a layer of baking paper to cover the entire surface.
3. Place the Speck dell’Alto Adige IGP slices on the oven tray, separating slices from another.
4. Cook for 4-5 minutes.
5. Take slices out of the oven and set them aside. They will become crispy while getting cold. 

Directions for the Potato Gnocchi:

1. In a large pot, bring 5 liters of salted water to boil.
2. Once the water is boiling, add 4 cups of Fresh Potato Gnocchi to the water and stir occasionally.
3. Once the Potato Gnocchi is cooked, they will start floating on top of the boiling water.
4. Drain the Potato Gnocchi. Set aside for assembly. 

Assemble & Serve! 

1. Toss the cooked Potato Gnocchi with the Cavolo Nero Pesto and the Cherry Tomatoes Confit.
2. Sprinkle some Parmigiano Reggiano DOP on top.
3. Add a drizzle of Extra Virgin Olive Oil.
4. Finish by decorating with the Crispy Speck dell’Alto Adige IGP.

Enjoy!

Obicà Flatiron, 928 Broadway 


Thumbnail Credit: I Just Want to Eat 

It's Holiday Season! Whether you're having a large or small gathering with friends and family, a little help from neighborhood chefs is always welcomed. We've rounded up holiday meal offerings from district restaurants and bakeries to make your holiday feast stress-free. 

Almond, 12 East 22nd Street, (212)-228-7557
Almond is offering their traditional Suckling Pig Roast on Christmas Eve served with winter sides as well as the full a la carte menu. Call (212)-228-7557 to make your reservations.  

Bar Benno, 7 East 27th Street, (212)-451-9557
Bar Benno will be celebrating with dinner on Christmas Eve and Christmas Day from the classic a la carte menu. Make your reservations here. 

Bazar Tapas Bar & Restaurant, 31 West 26th Street, (212)-510-8155
Bazar Tapas will be offering a Christmas Day dinner with a 4-course prix fixe menu. $110 per person. Indoor dining and heated outdoor dining will be available. Make your reservations here. 

BLACKBARN, 19 East 26th Street, (212)-265-5959
Join Blackbarn for a farm-to-table Christmas Eve dinner with a 4-coure prix fixe menu. $115 per person. A la carte options will also be available. Make your reservations here. 

Bourke Street Bakery, 15 East 28th Street, (718)-744-4803
Order some tasty Fruit Mince Pies from Bourke Street Bakery. Filled with apples, raisins, currants, and almonds and flavored with lemon zest, these make for the perfect holiday treat. Looking for a gift? Purchase a Holiday Gift Box for $55 that includes house-made chocolate sauce, jam, granola & seeds mix, and a signature Bourke Street mug & apron.  

The Churchill Tavern, 45 East 28th Street, (646)-922-7744
The Churchill Tavern is taking reservations for dinner on Christmas Eve. Book early to ensure a reservation.

Dominique Ansel Workshop, 17 East 27th Street, (212)-901-1015
Enjoy stunning pastries and special holiday treats like a holilday stollen and galette. Order here. 

Hill Country Barbecue Market, 30 West 26th Street, (212)-255-4544
Add Hill Country to your holiday spread with their Smoked Prime Rib Holiday Box that comes with sides and dessert for $299. Serves 4-6 people. A la carte pit smoked turkey breast, sides, and pies are also available. Pre-order for pickup between December 22nd-24th and December 27th-31st. Pickup times are 3 - 6 pm Monday - Thursday, and 12 -3 pm on Friday. 

Il Fiorista, 17 West 26th Street, (646)-490-8240
Celebrate Christmas Eve with a festive and floral family style dinner at Il Fiorista from 5 - 10 pm. $95 per person with an optional wine pairing for $55 per person. Make your reservations here. 

Krispy Kreme, 36 East 23rd Street, (315)-203-7058
Krispy Kreme has announced their Holiday Doughnuts! Featured doughnuts include, Santa Belly, Snowy Sprinkle, Snowman Smile, and Patty Penguin Doughnuts. Enjoy now through Christmas Eve, December 24th. 

La Pecora Bianca, 1133 Broadway, (212)-498-9696
Join La Pecora Bianca for Christmas Eve dinner with a 3-course prix fixe menu of classics and holiday specials. $85 per person. Make your reservations here. 

Lady M, 1178 Broadway, (212)-452-2222
Celebrate the holidays with cake from Lady M. Serve the seasonal Marron Milles Crêpes Cake layered with whipped chestnut pastry cream topped with powdered sugar and glazed chestunuts. Serves 10-14 people. $110 each. Place your orders by noon on December 22nd.

Leonelli Bakery, 7 East 27th Street, (212)-993-1568
Head to Leonelli Bakery to add some sweet treats to your holiday gathering. Shop Buttery Panettone, Spiced Apple Pies, and Festive Christmas Cookies.

maman, 22 West 25th Street, (646)-476-7660
Sip on seasonal drinks and cocktails from maman, including the Torched Chestnut Hot Chocolate, Evergreen Latte, and Sakara x maman Metabolism-Boosting Gingerbread Latte. Pair one of these with a Pecan Sticky Bun. Also, try winter cocktails such as the Sugared Cranberry Spritz, Le Miracle de maman, and Tis the Saison Sangria. 

Mangia NYC, 22 West 23rd Street, (212)-647-0200
Cater your holiday celebration with gourmet additions to your spread. Highlights from Mangia NYC's holiday menu include, Hors d' Oeuvres for $20.95 per person, Gingerbread Man and Christmas Ornament Cookies, Gingerbread Cake, Cranberry Almond Tart, and Champagne Macarons. 

Mark's Off Madison, 41 Madison Avenue, (646)-838-8300
Holiday catering available featuring a variety of mains and sides

Milk Bar, 1196 Broadway, (347)-974-4975
Add sweet treats to your dessert spread from Milk Bar's Holiday Shop. Choose from Peppermint Bark Cake, Peppermint Bark Truffles, and Peppermint Pretzel Snap Tins. Enjoy free shipping on orders $75+. Order by noon on December 21st. 

Milu, 333 Park Avenue South, (212)-377-6403
Pre-order Milu's Dry Aged Duck Crown Kit for your holiday feast. All ingredients, cooking instructions, and a jar of Milu Hoisin sauce are included for $78. Pick-up on December 23rd. The regular menu will also be available. 

Sagaponack, 4 West 22nd Street, (212) 229-2226
Treat yourself to a dinner and night to remember with Sapaponack's seven course NYE tasting menu for $139 per person. The meal features a Chestnut Gnocchi, Poached Halibut, and Harissa Swordfish with "Paella" Fideos. Make your reservation here.  

Scarpetta, 88 Madison Avenue, (212)-691-0555
At Scarpetta, celebrate Christmas Eve and Christmas Day with an Italian-inspired dinner from the a la carte menu. Make your reservations here. 

Spritz New York, 30 West 30th Street (646) 547-1398
Celebrate Italian style with the Spritz New York's Midnight in Amalfi event including two prix fixe dinner options and a late night open bar with passed hors d'oeuvres. You'll have your pick from a variety of seatings at 6 pm, 9 pm and 11 pm. Get tickets here. 

Yakiniku Futago, 37 West 17th Street, (212)-620-0225
Enjoy Christmas at Yakiniku Futago with a 3-course prix fixe menu featuring Japanese barbecue for $125 per person. The special Christmas menu will be offered Christmas Eve, Christmas Day, and December 26th. Make your reservations here.

Reservations or pre-orders no longer available:

COTE Korean Steakhouse, 16 West 22nd Street, (212)-401-7986 
Enjoy Christmas Eve at COTE with a Christmas Feast of Seven Steaks paired with Korean accompaniments from 5 - 11 pm. $142 per person. Make your reservations here. 

Eataly, 200 Fifth Avenue, (212)-229-2560
Pre-order your holiday spread from Eataly to feature salumi and formaggi appetizer platters, meat and seafood cuts, in-house made sides, delectable desserts, or all of the above. Pre-order before December 19th by emailing FlatironPreorders@eataly.com or calling 212-229-2560. 

ilili, 236 Fifth Avenue, (212)-683-2929
ilili is offering a Mediterreanean 3-course prix fixe menu for Christmas Eve from 5 - 9:30 pm. $115 per adult and $40 for children under 12. Make your reservations here. 

Rezdôra, 27 East 20th Street, (646)-692-9090
Join Rezdora for Christmas Eve lunch and dinner and enjoy favorite dishes and festive specials. Make your reservations here. 

Thumbnail Photo Credit: Mangia NYC.
Header & Home Page Photo Credit: ilili.