Out and about 🌧🚶
📸:  <a target="_blank" href="">@cnewyork</a>
Out and about 🌧🚶 📸: @cnewyork
4 days ago
Can you taste all the colors of these dishes? 😍 Meet  <a target="_blank" href="">@bombaysandwich</a>a woman-owned Indian eatery serving up clean eats with bold flavors 💥 

LINK IN BIO for all about the vegan shop and their impressive home-cooked menu ☝️

📍Bombay Sandwich Co. 
48 West 27th Street 
Open Mon - Sat, 11 am - 8 pm 
Delivery, takeout, & outdoor seating available!
Can you taste all the colors of these dishes? 😍 Meet @bombaysandwicha woman-owned Indian eatery serving up clean eats with bold flavors 💥 LINK IN BIO for all about the vegan shop and their impressive home-cooked menu ☝️ 📍Bombay Sandwich Co. 48 West 27th Street Open Mon - Sat, 11 am - 8 pm Delivery, takeout, & outdoor seating available!
4 days ago
About the BID
about bid

The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Meet Bombay Sandwich Co.

Meet Bombay Sandwich Co.

Meet Bombay Sandwich Co., a woman-owned Indian eatery located at 48 West 27th Street founded on clean eats with bold flavors. Vegans and non-vegans alike flock to Bombay Sandwich Co. from all over the city to enjoy the authentically delicious vegan and gluten-free Indian food. 

After becoming a major hit at Smorgasburg in 2012, Bombay Sandwich Co. opened their first storefront in Flatiron in 2014. Famous for making healthy Indian food without sacrificing any flavor, Bombay has been featured on the Food Network and The Cooking Channel, and a favorite of several celebrities including Bono, Julianne Moore, and Anne Hathaway. 

"Flatiron is where Bombay got its start to get an official storefront. The people, parks, rooftops, shopping, iconic architectures, emerging tech hub, education — all make for a striking neighborhood. We are proud to call this blend of community home! On any given day I love walking down to Madison Square Park to enjoy my favorite chana masala bowl" says Nisha Patel, Owner.

Bombay's food is informed by Natel's Indian heritage and Brooklyn roots with the philosophy of “let thy food be thy medicine." It's no surprise as to why Bombay Sandwich Co. is so well-loved. Regulars and newcomers praise Bombay for it's authentic and home-cooked bowls, soups, sandwiches, and salads. Bombay's flavorful dishes are made with fresh fruits and veggies, whole grains, and Ayurvedic spices that are roasted and ground in-house. 

Some menu favorites include the Chana Masala Bowl, the Lemon and Green Chili Bowl, and the famous Bombay Burger. The much talked about Bombay Burger is topped with a Date Chutney, avocado, slaw, pickled onions, tomatoes, and vegan mayo on a seeded multigrain bun (pictured above). The Lemon and Green Chili Bowl features a slow-cooked chickpea stew made with garlic, ginger, tomato, Indian gooseberry, and fresh ground spices served with basmati rice (pictured below). 

Bombay also serves a variety of hot and cold drinks including a crowd favorite Chai, Cardamom Coffee, and Mango Lemonade. Overall, expect healthy, inventive Indian cuisine with everything from the spices, to the hot sauce to the veggie patties to be made from scratch at Bombay. We are thrilled to have the restaurant in the neighborhood! 

Bombay Sandwich Co. is open Monday to Saturday from 11 am to 8 pm for delivery, pick-up, and outdoor seating.

Bombay Sandwich Co., 48 West 27th Street between Broadway & 6th Ave, @bombaysandwich


111September News Roundup

September News Roundup

September's news highlighted indoor and outdoor dining, vibrancy efforts through the Neighborhood Getaways and All in Flatiron programs, and the continued impacts of COVID-19 on the district. Stay up-to-date with the latest Flatiron District News

Restaurants & Bars
  • Blackbarn's John Doherty shares why he made the tough decision to temporarily close their outdoor dining setup until limited indoor dining reopened. Blackbarn has since reopened (via Fox 5 NY).
  • More than six months into the coronavirus pandemic, restaurants across the city continue to close en masse, including Bo’s Kitchen and Bar Room and the second location of taqueria Flats Fix (via Eater NY).
  • Philippe Massoud, CEO and Executive Chef of ilili, discussed how the optional 'COVID-19 Recovery Surcharge' would allow his business to survive (via CNN).
  • Eleven Madison Park and other Flatiron restaurants made negotiations with landlords in order to plan for reopening (via Real Estate Weekly).
  • Worth highlighted Thyme Bar as a one-of-a-kind experience that makes you feel alive and excited for outdoor dining (via Worth).
  • The NoMad Hotel spoke with Forbes about the process of creating their outdoor rooftop restaurant complete with chandeliers, elegant rugs, and a brand-new seasonal dinner menu (via Forbes).
  • After the news of permanent outdoor dining, Dave Ferrara from La Pecora Bianca shared sentiments of hope and relief for the restaurant industry (via Fox 5 NY).
  • Mia Van de Water, Assistant General Manager at Cote, was announced as a new board member on The United Sommeliers Foundation. Van de Water was previously on the somm team at the acclaimed Eleven Madison Park (via Wine Industry Advisor).
  • Flatiron restaurants CoteLaut Singapura, and The Smith were highlighted as indoor dining spots to look forward to (via New York Post).
  • The NoMad Hotel was featured on The Points Guy UK's list of "The 37 Best Hotels in New York City for Each Type of Traveler" (via The Points Guy UK).
  • As NYC settles into a new normal, restaurateurs are forging ahead with plans to open new spots this fall. Milu, planning to open in October, is a Chinese fast-casual restaurant serving rice bowls, wontons, vegetable sides, and family meals topped with proteins like duck, brisket, and sichuan-spiced cauliflower (via Eater NY).
  • Telly Hatzigeorgiou, owner of Slate NY, sought guidance for how and when to reopen his nightclub through indoor dining and Open Streets activations (via NY 1).
District Businesses
  • David Filipiak of Fotografiska ​New York talked to CBS New York about NYC & Company's Neighborhood Getaways program where hotels, restaurants, and museums offer special deals to attract patrons (via CBS New York).
  • Rizzoli Bookstore and other businesses along the 'NoMad Piazza' on Broadway from 25th to 28th Street helped create a cluster of dining, retail, and service establishments (via Patch).
  • The Flatiron-based text marketing company Attentive is now valued at $2 billion dollars after the company finalized a new $230 million investment (via Crain's New York).
  • Rio Sakairi, the artistic director of the Jazz Gallery, shared how the jazz scene has taken a particularly hard hit due to COVID-19 (via New York Times).
Real Estate
  • Mastercard, which has 18,600 employees globally, has pledged to triple its presence in New York City and is set to add nearly 500 office workers by 2024 as it expands into 150 Fifth Avenue (via Payments Source).
Around the Neighborhood 
  • The Architectural Record interviewed architect Nina Cooke John about her career, her passions, and Flatiron's 2020 Holiday Art Installation (via Architectural Record).
  • The new Off-Broadway lineup includes digital and outdoor performances including The Busking Project, starring Tony-winner Bill Irwin, which will take place across the Flatiron District with reserved, socially-distanced spots for the audience (via Playbill).
  • In a special editorial of 13 photographers who are 2020 graduates, Healther Suarez, who has been “addicted” to capturing memories since her sophomore year, completed her shoot in Madison Square Park which was one of the few nearby spaces one could go for fresh air during the height of the pandemic (via Elle).
  • The All in Flatiron Dining Deals program organized by the Partnership was highlighted as one way local restaurants gained support to overcome unprecedented challenges (via NY 1).


Header Photo: Milu via Eater NY
Thumbnail Photo Credit: Ball and Albanese via Architectural Record

111New Neighbor: Pizza Bungalow by Zucker's Bagels

New Neighbor: Pizza Bungalow by Zucker's Bagels

Zucker's Bagels and Smoked Fish has lauched Pizza Bungalow, a late-night pizza concept, at their Flatiron location! The shop bakes classic bagels by day and delicious pizza by night: an ode to New York City's most celebrated foods. The Zucker's team behind this inspired pizza-making is focused on from-scratch dough, and high-quality ingredients, including well-seasoned sauce and fresh mozzarella.  

Pizza Bungalow's menu offers seven different pies along with salads, drinks, and dessert. The Bungalow signature pie (header image) includes pepperoni, tomato sauce, and mozzarella, along with the spicy Chipotle Everything Seeded crust. Other pies include The Nolita (below), with Esposito’s Sweet Pork Sausage, grilled peppers, wild mushrooms, roasted garlic, tomato sauce, mozzarella, and parm; and The Cinque Carni, with prosciutto, sopressata, spicy 'nduja, Esposito’s Sweet Pork Sausage, pepperoni, tomato sauce, and mozzarella.

Pizza Bungalow at Zucker's Bagels offers takeout, pick-up, and delivers from 14th Street to 42nd Street, river to river, via GrubHub, , Uber Eats, and Seamless from 4 pm to 10 pm daily. 

Pizza Bungalow at Zucker's Bagels and Smoked Fish, 40 East 23rd Street, between Madison Avenue & Park Avenue South @pizzabungalownyc

111SPIN Launches A Virtual Food Hall: Eatside

SPIN Launches A Virtual Food Hall: Eatside

SPIN, Flatiron-based ping pong social club, has launched a new partnership with Eatside at SPIN—an online food hall featuring Il Gusto, Naked, Dolores, and The Originals. Although SPIN is currently unable to reopen their venue, their mission to encourage human connections no matter what age, ethnicity, or gender remains unchanged. And what better way to connect than over a good meal? 

The virtual food hall offers a wide variety of cuisines. Il Gusto serves up classic Italian favorites like various pizzas and pastas, Naked promises healthy grain bowls, Dolores' menu features staple Mexican dishes like tacos, burritos, and churros, and The Originals offers American classics like burgers, wings, and apple pie. There's something for everyone at this one-stop-shop. You can order different cuisines from one place, which makes the "what should we eat tonight?" debate a lot easier. And there's more food concepts coming soon like a kids-centered menu and a menu all about desserts.

The food hall's menus are specifically crafted to ensure freshness for delivery and to-go service, and eco-friendly packaging is used. Plus, Eatside will be donating $1 for every meal ordered to No Kid Hungry, a non-profit organization dedicated to ending child hunger.

We spoke to one of the original founders of SPIN, Jonathan Bricklin, to ask a few questions about the exciting collaboration: 

What inspired the SPIN team to launch this partnership?

"SPIN was excited to partner with Eatside because of their exquisite restaurant portfolio. We just really love all their food. We also passionately share their commitment to making our community and the world better than we found it."

What dishes are especially popular?

"The Originals’ burger (above) is as good as it gets. Dolores’ mushroom tacos (below) are a game-changer. Il Gusto’s pizza is perfect. And after eating any of the Naked bowls, you feel like a million bucks."

Why did you choose SPIN's Flatiron location for the virtual food hall? 

"The Flatiron neighborhood of NYC is as iconic a neighborhood as it gets. The Flatiron Building and Madison Square Park are both on our block. We are so proud this is where our first, and flagship, ping-pong club is located. We even have a glass window view of the 6 train from inside our club.""

When SPIN's venue reopens, you can expect ping pong courts, a full bar, restaurant, private rooms, and event spaces that attract both casual and professional players through nightly events and tournaments. Be sure to add SPIN to your list of things to do post-COVID. In the meantime, check out the virtual food hall and treat yourself to food that reviewers are raving about. 

The virtual food hall is available for delivery or pick-up via their direct website,  DoorDash, UberEats, and Grubhub.

The virtual food hall is open Wednesday through Sunday from 12 pm to 9 pm.

Eatside at SPIN NYC 23, 48 East 23rd Street Between Madison and Park, @the.eatside  



111August News Roundup

August News Roundup

August's news media updates highlight museum, restaurant, and bar reopenings, continued support for NYC DOT's Open Streets: Restaurants program, and the All in Flatiron Dining Deals program. Stay up-to-date with the latest Flatiron District News

Restaurants & Bars
  • Flatiron Hall makes the "5 Best Beer Halls" List by Kev's Best. The hall takes pride in its Victorian style bar from the Commodore Hotel, and is a go-to for those who enjoy art and style (via Kev's Best).
  • Serra Fiorita by Birreria opens, a blooming greenhouse restaurant on Eataly’s 14th-floor rooftop brings Italian summer to Manhattan with a seasonal menu, build-your-own gin drinks, and a flowery decor inspired by a 3D paper book (via 6sqft).
  • Daniela Soto-Innes, chef at Cosmethe boundary-pushing Mexican restaurant, is one of the most exciting chefs working today according to the New York Times (via New York Times).
  • Young Kim, beverage director at The Flatiron Room, weighs in on her rum of choice for the best value (via Uproxx).
  • Despite their own economic worries during the pandemic, several restaurateurs are stepping up to provide aid to Beirut, Lebanon, including Philippe Massoud, a native of Beirut who is the chef and owner of ilili (via New York Times).
  • Fashion and wine come together through Cedric Nicaise, the sommelier and wine director at Eleven Madison Park, who “paired” towers of wine with clothes at Rosie Assoulin's New York Fashion Week presentation last February (via Vogue).
  • Nomad Italian restaurant, Scarpetta has launched several meal kits which include ingredients for pasta, a market salad, olive oil, espresso budino, and an apron (via Eater NY).
  • Shake Shack partnered with NYC pizzeria, Mama's Too for the ultimate collaboration: a giant pizza burger. For one day only, Shake Shack's original burger joint in Madison Square Park served up this cheesy, saucy sandwich (via Thrillist).
District Businesses
  • The James Hotel NoMad reopened its doors on August 1st, and the hotel's Italian eatery, Scarpetta has opened the Scarpetta's Outdoor Garden Cafe, an al fresco dining concept launched in partnership with rose wine brand Whispering Angel (via Travel Weekly).
  • Fotografiska, which opened last December, reopened its doors on Friday, August 2th at a much smaller capacity and with timed entry to keep capacity at 25 percent (via Time Out New York).
  • Homeis, a Flatiron District-based mobile app facilitating community building among immigrants, allows people to meet others who share their culture after settling in a new country. The social-networking app is addressing immigrants' needs during COVID-19 by being a knowledge center for immigrants in their native languages (via Crains NY).
  • Poster House, the first museum in the U.S. dedicated exclusively to posters, reopened for members on August 27th to 30th and to the general public on August 31 (via 6ftsq).
  • Deborah Koenigsberger, long-time owner of the Flatiron-based fashion boutique Noir et Blanc and the adjacent upscale resale shop Thrifty HoG, discussed her experiences with the lows of March and April and her plans going forward (via amNY).
  • Neil Schneider and Tina Burke of J&M Hardware and Locksmith, the oldest running business in Flatiron, shared their hardships during the pandemic and how they help their community (via amNY).
Real Estate
  • REBNY named CBRE brokers Richard Hodos, Joel Stephen and Michael Remer as the winners of the Most Ingenious Retail Deal of the Year award for their role in bringing the country’s first official Harry Potter flagship store to the Flatiron District. The Wizarding World will span three floors at 935 Broadway, and the 20,000 sqft space will be the Warner Bros. brand's biggest store in the world (via Bisnow).
  • As part of its larger production hub deal, Netflix will lease around 100,000 square feet in the Flatiron District at 888 Broadway (via Curbed NY).
  • During a pandemic, lobbies set expectations for how buildings tackle virus contamination, including Madison House, a 200-unit luxury condominium by JD Carlisle at 15 East 30th Street slated to open in 2021 (via Mansion Global).
  • In the previous quarter, 35% of all rentals in Manhattan were discounted, the largest of which were in the heart of white-collar office districts, including the Flatiron District at -45% (via Property Shark).
  • Madison House at 15 East 30th Street makes 6sqft's "New York City's Top 30 Condos" list. This 805-tall condo tower in Manhattan’s buzzy Nomad neighborhood–6sqft’s 2019 Building of the Year–is instantly recognizable by its glassy facade designed by Handel Architects (via 6sqft).
Around the Neighborhood 
  • Global design firm WATG’s team of urban planners, landscape architects and designers came up with a "green, car-less, al fresco-hopping" streetscape vision for the intersection in front of the Flatiron Building. The firm says they chose the area for its concept the area and the Flatiron Building itself is an iconic symbol of New York City (via Time Out New York).
  • Design firm, OSD drafts an open street plan to help Flatiron and NoMad business owners thrive in a new world defined by social distancing and the necessity of open space (via amNY). 
  • Craig McDean releases a filmic tribute shot in a four block radius around his studio in the Flatiron District with New York City Ballet dancers for a socially-distanced celebration of the arts (via Vogue UK).
  • Through the "Preview Club", a lavish fifth-floor space in the Flatiron District, Islanders owner, Ledecky created a mockup of the arena’s aesthetics to give high-end sponsors, advertisers, and potential suite buyers a taste of what the UBS Arena will be like (via New York Post).
  • James Mettham, executive director of the Flatiron/23rd Street Partnership, discusses the long and gradual recovery process that we all face post-COVID-19 (via New York Times).

Header Photo Credit: Sasha Maslov via The New York Times
Thumbnail Photo Credit: Nicholas Calcott via The New York Times

111Flatiron Foodies: Inday's Tandoori Rotisserie Chicken

Flatiron Foodies: Inday's Tandoori Rotisserie Chicken

Inday shares with us their Tandoori Rotisserie Chicken recipe, which is marinated overnight, smothered in spices, roasted low and slow, and dripping in flavor. The vibrant fast-casual restaurant boasts healthy, seasonal Indian cuisine, and a menu that is 100% free of gluten, dairy, soy, and refined sugar. 

Inday is open for walk-in, pick-up, and delivery from 11 am to 9 pm daily. Take advantage of their outdoor seating while you enjoy your meal. Inday is also one of 30 local restaurants offering food & drink promotions as a part of our #AllinFlatiron Dining Deals campaign. Show the All in Flatiron badge in-store and receive a free house-made beverage with any bowl purchase. Beverages include a Basmati Horchata, Iced Chai, and LemonAid.  

Tandoori Rotisserie Chicken Recipe: 



  • 1 whole chicken, spatchcocked (ask your butcher to prepare this for you)
  • 1 cup full fat yogurt (or coconut yogurt)
  • ¼ cup olive oil
  • ¼ cup lemon juice
  • 2 tablespoons of a combined garlic and ginger puree
  • 1 tablespoon chili powder (kashmiri if possible)
  • 1 tablespoon sweet paprika
  • 1 teaspoon ground cumin
  • 1 teaspoon ground coriander
  • 1 teaspoon black pepper
  • 1 teaspoon kosher salt

    Magic Masala:
  • 1 tablespoon whole cumin seeds
  • 1 tablespoon salt
  • 1 teaspoon deggi mirch powder (or paprika)
  • 1 teaspoon Amchur (or lemon or lime juice)


  1. Combine the yogurt, olive oil, lemon juice, garlic, ginger, and spices, and mix well until you have a smooth, bright red marinade.
  2. Coat the chicken with the marinade on all sides and under the skin. Use roughly ½ a cup of marinade for a 2.5 lb bird. Transfer the marinated chicken to a bowl covered in plastic or a ziplock bag and refrigerate for at least 12 hours and up to 3 days. 
  3. Preheat the oven to 425F. Remove the chicken from the fridge, pat dry, and allow to come to room temperature. 
  4. Season the chicken on all sides with 3 tablespoons of the magic masala until fully covered. Transfer to a sheet tray lined with a rack.
  5. Roast for 20-30 min, or until a thermometer registers 165F.
  6. Allow the chicken to rest for 20 minutes before cutting and serving.
  7. Garnish with an additional sprinkle of magic masala. 

Chef Sydne Gooden pictured below: