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The Flatiron/23rd Street Partnership Business Improvement District, formed in 2006, is a nonprofit organization whose mission is to enhance the area's reputation as one of New York's most vital and exciting neighborhoods. 

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111Where to Staycay in the Flatiron District

Where to Staycay in the Flatiron District

If 2020 is already getting the best of you, plan for a local getaway in New York City. Discover some of Flatiron's hospitality gems for a treat-yourself-trip. Please contact the hotels directly for more information or book online. 

Evelyn Hotel, 7 E 27th Street, New York, NY, 10016, (212) 545-8000

Turn back time and experience New York’s colorful music and art history at the Evelyn Hotel. Located in the NoMad neighborhood, historically Tin Pan Alley - NYC’s buzzing arts epicenter, the hotel embodies Gilded Age glam, seamlessly blended with modern style through design and structure. The reimagined hotel and dining concepts showcase the Art Nouveau style from the early 1900s is a tribute to the “It Girl” of the Broadway world at the time, Evelyn Nesbit.

The three dining concepts Leonelli Taberna, a Roman-inspired trattoria with a cocktail bar and lobby lounge; Benno, a Michelin Star Mediterranean restaurant and Leonelli Focacceria e Pasticceria, a bakery and cafe, enhance your experience.

Take advantage of a limited-time sale offering up to 30% up rooms and special offers for AmEx cards holders per stay between 19th and 24th February in honor of the Evelyn’s 6th birthday. 

Freehand New York Hotel, 23 Lexington Ave, New York, NY 10010, (212) 475-1920

A perfect home for the traveler community, Freehand New York combines the social culture of a hostel and the luxury of a hotel using innovative design, award-winning food, and beverage concepts and an emphasis on community-driven atmosphere. Located in the former George Washington Hotel, once home to many creatives, the Freehand hotel is helping revitalize the artistic community in a historic NY neighborhood.

Head to Freehand's rooftop oasis, Broken Shaker, winner of Tales of the Cocktail’s Best American Hotel Bar, or step-inside the George Washington Bar on the seond-floor, which is housed in a former library. Leave room in your calendar for some of the exciting dance, music and comedy events at the hotel.  

The James New York, 22 E 29th St, New York, NY 10016, (212) 532-4100

Get away from the hustle and bustle at this sophisticated sanctuary. The hotel offers a new in-room wellness program, Four Bodies Wellness designed to help balance all four bodies: Physical, Mental, Spiritual, and Emotional. Guests can use their in-room TVs to take part in an Aerospace work-out, learn Kundalini Yoga, and book one-on-one sessions with various wellness practitioners.

As a guest, you can also eat and drink in style at the popular Italian joint, Scarpetta or enjoy a night out at The Seville, a throwback New York cocktail that brings together an eclectic mix of young and old souls under the same roof.

A special sale for the leap year, visitors can enjoy 33% off on reservations of three nights booked before February 29, 2020.

Renaissance New York Chelsea Hotel, 112 W 25th St, New York, NY 10001, (212) 206-1522

Stop and smell the roses at the Renaissance New York Chelsea Hotel which is inspired by the fragrant NYC Flower District it calls home. Situated in the former Chelsea Flea Market, the naturistic theme is visible throughout the hotel with intriguing pairings of the old and new, complemented with indoor ivy trails, and an outdoor urban garden giving guests the feeling of elegance and opulence.

The hotel also boasts a two-level indoor lounge and open-air rooftop pool venue, Somewhere Nowhere, where guests can enjoy the garden-inspired decor. The sweeping 360-views and immersive nightlife experience cannot be missed. The hotel will also be home to Cotto, an Italian-restaurant slated to open this Spring. 

The New York EDITION, 5 Madison Ave, New York, NY 10010, (212) 413-4200

Enjoy an Empire State of Mind at the luxurious EDITION hotel designed for the new generation. Housed in the former Metropolitan Life Insurance Company’s headquarters, the famous clock tower has been reinvented to provide a haven for contemporary enthusiasts. Guests can soak up an intimate view of Madison Square Park, the Empire State Building and NYC’s iconic skyline.

Michelin-star dining and hospitality are part of the experience with establishments like The Clocktower, and an intimate lobby bar. 

NoMad Hotel, 1170 Broadway, New York, NY 10001, (212) 796-1500

Experience the taste of European hospitality at the NoMad New York, housed in a restored Beaux-Arts building inspired by the feel of a Parisian flat from the designer Jacques Garcia’s childhood. The hotel is a unique product of collaboration among many brands and entities, each thoughtfully included to create a complete experience for guests.

The hotel features a resident illusionist show The Magician, a popular hit among locals, and its famous. award-winning namesake bar

Photo Credit: The NoMad Hotel by Benoit Linero
Slider Image: The New York Edition 

111Flatiron Valentine's Day Gift Guide

Flatiron Valentine's Day Gift Guide

Take the pressure off yourself with Flatiron's gift guide for Valentine's Day. The district is packed with crowd-favorite bakeries/cafes that are making unique heart-shaped treats. Thoughtful gifts at local shops include bath sets, candles, robes, books, lingerie, facial services, and massages. And, you can never go wrong with the classics like flowers and wine, so we've got you covered there too. Check out Flatiron's dining guide as well. 

Can't Go Wrong With Dessert 

Eataly Flatiron (200 Fifth Avenue) has a wide variety of artisanal Italian Chocolate sets and housemade Italian pastries like heart-shaped pastries, full cakes, special filled-to-order cannolis made with fine Italian Ingredients like pistachios from Sicilia and hazelnuts from Piemonte.

Love is in the air at the bakery Leonelli Focacceria (7 East 27th Street) where you can pick-up heart-shaped cookies, XO cookies, and a special Hazelnut Rocher filled with milk chocolate mousse, hazelnut praline, and passion fruit caramel.

French cafe maman (22 West 25th Street) will be offering NEW pastries to celebrate Valentine's Day including a heart-shaped Nutella Beignet, a heart-shaped Rasberry Rose Macaroon, a Strawberry Vanilla Cruffin, a heart-shaped Oreo with pink filling, and maman's favorite Nutty Chocolate Chip Cookies are available for $40/dozen.    

French bakery Patisserie Chanson (20 West 23rd Street) is offering the romance of Paris in a pastry with its new Lychee Raspberry Mousse Cake, layered with chocolate cake over white chocolate fueilletine. You'll have your pick of various macaroons, cakes, and tarts as well. 

Along with their usual pastry spread (their chocolate tart is incredible), Bourke Street Bakery (15 East 28th Street) is offering Valentine's dark chocolate chip shortbread cookies with some cute/cheeky sayings like "I'm Single... It's fine... I'll have Pizza!" 

A Thoughtful Gift

Rituals (172 Fifth Avenue) bath and skincare products are sure to impress, and special Valentine's Day gift sets are 20% off. For the bookish baes, pick-up an exciting new read at Rizzoli (1133 Broadway). The White Company's (155 Fifth Avenue) selection of candles, scents, silk robes and fleece blankets make for the perfect cozy surprise. The gift shop at The Museum of Sex (233 Fifth Avenue) offers a curated selection of top quality products for romance and desire. Bradelis (66 Madison Avenue) is a playful Japanese lingerie chain known for custom fittings & an array of styles.  


Share a Nice Bottle of Wine 

Some favorite local wine shops are Flatiron Wines and Spirits (929 Broadway), Wine & Spirits Market (676 Sixth Avenue), and Vin Sur Vingt wine bar (1140 Broadway).  


Keep it Classic with Flowers & a Card

Pick up a beautiful floral arrangement from Blooming Affairs (925 Broadway), Flower You (122 East 25th Street), and Il Fiorista (17 West 26th Street). Grab a card from Papyrus (655 Avenue of the Americas) or (940 Broadway) and take advantage of their closing sale deals. 


Surprise Someone With Pampering (They Need It) 

The gift of a little R&R can go a long way, like a facial service from Silver Mirror Facial Bar (20 West 22nd Street), and Heyday (1130 Broadway). Treat someone to a massage or spa service at Dyanna Spa (40 East 21st Street) or Living Fresh Men's Spa (44 West 22nd Street)

 

Header Photo Credit: maman
Thumbnail Photo Credit: Leonelli

 

111January News Roundup

January News Roundup

The start of 2020 marked some notable media highlights for the neighborhood such as grabbing several "best of" titles, the opening of exciting establishments.  Stay up-to-date with the latest Flatiron District News with our monthly roundup of notable highlights.

Restaurants & Bars
  • James Beard Award-winning restaurateur Stephen Starr opened his newest destination concept in Fotografiska, the new, New York location of the Stockholm-based photography museum. The European café-inspired restaurant, Verōnika doesn’t shy away from the opulence in its own design, with luxe brass chandeliers, a marble bar and a bohemian mural of a forest. “The design is pretty awe-inspiring, very sexy,” he said. “I’m inspired by the whole space and the fact that it is a museum celebrating photography.”(via Yahoo Lifestyle).
  • Named one of the Most Exciting Coffee Shops of 2019: ‘The Counter by Joe’ with Todd Snyder Collaboration: The cozy, quick-service cafe with bar and table seating for 16 guests plus standing room represents a collaborative effort between Joe and the Todd Snyder New York flagship store for menswear at Madison Square Park in Manhattan (via Daily Coffee News). 
  • The Clocktower and Junoon (two Michelin starred restaurants in Flatiron) landed spots on Thrillist's "Best Restaurant Week Spots" list Now closed Flatiron Lounge was named one of the "14 Bars That Changed Cocktails Forever in America" (via Thrillist).
  • The newest Urbanspace food hall opened up in Midtown this month with 15 vendors and plenty of options for the lunch crowd including Flatiron oldest sandwich spot Eisenberg’s opening an outpost. Eisenberg's is offering a slightly reduced menu of its classic NYC deli sandwiches and their famous milkshakes and egg creams (via 6 Sq Ft). 
  • Cosme's Husk Meringue was named one of the Best Desserts in NYC grabbing the title "Best for wanting to lick your plate" (via Thrillist). 
BID Businesses
  • Warner Bros. released proposed renderings for its first official Harry Potter flagship store in the heart of New York City next to the iconic Flatiron building at 935 Broadway. Spanning three floors and over 20,000 sq. ft., the space will provide fans with a number of exciting retail experiences that evoke the magic of the Wizarding World including everything from personalized robes and Bertie Bott's Every Flavor Beans to a brand-new range of house wands with a design exclusive to the New York location (via Cision PR Newswire).
  • Stationery chain Papyrus, which once had over 450 stores throughout the U.S., is shutting the doors of its standalone stores. The company that has operated the retail chain is reportedly closing all of its locations nationwide, citing "current challenges of the retail industry." Two Papyrus stores are located with Flatiron: 655 Sixth Avenue & 940 Broadway (via Fortune magazine).  
  • Learn about the architecture and design of the Poster House museum - "The design... responds to both the unique qualities of the institution within the cultural landscape of New York City and the exceptional urban conditions of its site in the Flatiron district near Madison Square Park" (via E-Architect). 
Real Estate & Commercial 
Around the Neighborhood
  • Stuffed Koslas popped up all over NYC to raise awareness for Aussie Wildlife including a plush koala spotted clinging to a Flatiron District pole (via Pedestrians TV). 
  • The New York Times Sunday Review's feature reminded people to "Look Up" from our phones more often to take in wonders around us like the Flatiron Building (via New York Times). 

 

Header Photo: Harry Potter renderings via Warner Bros. 
Thumbnail: The Counter by Joe’ with Todd Snyder by Kathryn Sheldon

 

 

111Valentine's Day Dining Guide in Flatiron

Valentine's Day Dining Guide in Flatiron

Whether you’re sharing Valentine's Day with a special someone or friends and family, don’t miss out on celebratory, limited-edition specials from some of the best restaurants in Flatiron. 

American Cuisine

Bouley Test Kitchen, 31 West 21st Street, between Fifth Avenue and Sixth Avenue, (212) 255-5828
Chef David Bouley will serve a special Valentine's Day meals. A Lunch Tasting (3 courses for $55 and 5 courses for $75) & Dinner Tasting (4 courses for $115 and 7 courses for $195) will be offered on February 14th and 15th. Optional wine pairings are available. To secure Valentine's Day Table, a prepayment form will be emailed to you.

Giorgio’s of Gramercy, 27 East 21st Street, between Broadway and Park Avenue South, (212) 477-0007
Order an exceptional meal from eclectic American restaurant Giorgio’s of Gramercy. Giorgio's seasonal menu and Valentine’s Day specials will be available for your romantic evening. 

Harding’s, 32 East 21st Street, between Fifth and Sixth Avenues, (212) 600-2105
Enjoy Harding’s handcrafted cocktails and cozy atmosphere while you dine on a special Valentine's Day dinner specials including scallops, lamb chops, beet salad, and a Cupid’s Heart Dessert. 

Park Avenue Winter, 360 Park Avenue South, corner of 26th Street, (212) 951-7111
Park Avenue Winter serves only the best that each season has to offer. On Valentine’s Day, Park Avenue Winter will be offering its ever-changing seasonal menu.

Sarabeth's Park Avenue South, 381 Park Avenue South, (212) 335-0093
Treat your special someone to Valentine's inspired specials while you listen to a live jazz band playing at Sarabeth's restaurant serving classic American cooking fresh, locally sourced ingredients. 

Italian Cuisine

Benno, 7 East 27th Street, between Fifth and Madison Avenue, (212) 451-9495
Showcasing French technique and contemporary Italian cooking, Benno is a fine-dining experience sure to impress. Benno will serve its normal a la carte menu along with a five-course chef's tasting menu available February 13th through 15th. 

Bread & Tulips, 365 Park Avenue South, between 26th and 27th Streets, (212) 532-9100
Sit down for a romantic, candle-lit meal at Bread & Tulips on Valentine's Day. Enjoy specials and a complimentary Prosecco toast. 

Eataly, 200 Fifth Avenue, between 23rd and 24th Streets, (212) 937-8910
Eataly’s rooftop winter wonderland, SERRA ALPINA by Birreria, is taking Valentine’s Day to the next level with a four-course tasting menu dinner lit only by candles for $125 per person. At Eataly's Manzo, enjoy four-course tasting-menu highlighting simple but decadent ingredients for $105. Elevate the romance with an optional $45 wine pairing.

La Pecora Bianca, 1133 Broadway, corner of 26th Street, (212) 498-9696
La Pecora Bianca will be serving a special three-course dinner menu ($75 per person) for Valentine's Day! The menu highlights Pecora Bianca classics and specials for two like a Wild Mushrooms and Asparagus appetizer, a Ribeye Steak, and Tiramisu. 

Scampi, 30 West 18th Street, between Fifth Avenue and Sixth Avenue, (212) 888-2171  
Scampi, a Southern Italian inspired restaurant, invites you to spend your Valentine's Day with their decadent four-course meal featuring specials like Caviar & Burrata, Braised Pork Ravioli, and Branzino. $89 per guest. 

Tarrallucci e Vino, 44 East 28th Street, between Madison Avenue and Park Avenue South, (212) 779-1100
Recently named the best Italian restaurant in NYC by Gambero Rosso, celebrate San Valentino at Tarallucci e Vino! Enjoy a specialty menu that includes a glass of bubbly. 

Trattoria Italienne, 19 West 24th Street, between Broadway and Sixth Avenue, (212) 600-5139
Featuring culinary traditions from France and Italy, Trattoria Italienne is offering a three-course Lover's prix fixe menu for $85 per guest featuring lobster, scallops, and a New York strip from February 13th through the 15th. Italienne's regular a la carte menu will be available.  

Indian Cuisine 

Junoon27 West 24th Street, between Broadway and Sixth Avenue, (212) 490-2100
Celebrate Valentine's Day dinner at Junoon's Main Dining Room with an eight-course tasting menu for $135 per guest and enjoy live piano music starting at 7:30 pm. Optional wine pairing is available for $75. 

French Cuisine 

Patisserie Chanson, 20 West 23rd Street, between Fifth Avenue between Sixth Avenue, (929) 205-5856
If you're looking for something more casual, or a mid-day treat with your Galentine, step inside this French cafe for a fondue experience for two. You have your choice of reserving a Cheese Fondue Pot ($55) served with Paris Ham, Prosciutto, and bread bites, or a Chocolate Fondue Pot served with dried and fresh fruits, marshmallows, and a mini croissant. Fondue pots must be reserved in advance (call or email). 

Mediterranean Cuisine  

Il Fiorista17 West 26th Street between Broadway and Sixth Avenue, 646-490-82409
Il Fioista, a restaurant serving flowers and herbs in their edible forms, is an ideal place for a Valentine's Day celebration. A four-course menu and themed cocktails will be available from 5:30 pm to 10:30 pm for $85 per person. Enjoy east and west coast oysters for the table, start with scallops, select a lamb loin as your main and end with a rose chocolate cake. A seasonal flower bouquet designed by Il Fiorista's Floral Designer Mindy Cardozo is included with the Prix fixe menu. 

ilili, 236 Fifth Avenue, between 27th and 28th Streets, (212) 683-2929 
ilili is celebrating Valentine’s Day by offering a four-course prix fixe dinner from 5:30 to 10 pm. The dinner includes two mezze plates, one entree, one dessert and a complimentary glass of champagne. Special menu items include Long Island Duck Breast, Lobster, and a Prime NY Strip.

Are you offering a Valentine's dinner special? Please email info@flatirondistrict.nyc

Header & Thumbnail Photo by Eataly Flatiron

111Where to Watch the Big Game

Where to Watch the Big Game

It's almost GAME TIME. Whether you're pulling for San Francisco or Kansas City on Sunday, February 2nd, root for your team at one of these Flatiron spots. Please contact restaurants directly for more information.

230 FIFTH, 230 Fifth Avenue, corner of 27th Street, (212) 725-4300
Join 230 FIFTH for their annual party! Watch the game on large projector screens. Tickets include 3 drink vouchers and an unlimited buffet that includes everyone's favorite game-day snacks from 7 pm to 9 pm. Advance tickets are $45 per person and $50 at the door. VIP Igloo Packages with private TVs are available for $100 per person.

40/40 Club, 6 West 25th Street, corner of Broadway, (212) 832-4040
Catch the biggest football game of the year at the upscale sports lounge 40/40 Club! Have your choice of a variety of table packages available for groups of 2, 4, 6, 8, 10, or 20. Group packages start at $150 and include buckets of beer, food platters, and at least one bottle of liquor. The 40/40 Club is also taking reservations for VIP rooms. Tickets available here

Flatiron Hall, 38 West 26th Street, between Fifth and Sixth Avenues, (646) 790-3200
Enjoy the game with hand-crafted brews at rustic Flatiron Hall. Admission to the viewing party includes the game on a massive projector screen and TVs and unlimited wings from 6 pm until the end of the game when you pay your $10 cover charge. Tickets available here

The Globe, 158 East 23rd Street, between Lexington Avenue and Third Avenue, (212) 477-6161
Once a speakeasy, the "copper-faced" Globe Bar invites you to enjoy happy hour drink specials while you watch the game. 

Gold Bear, 377 Park Avenue South, between 27th and 26th Streets, (646) 850-1400
Step inside the upscale sports bar known for its cocktail program and tasty menu. Gold Bear features intimate and communal seating and 15 TVs to watch the game. RSVP for free, or purchase an open bar package. Tickets available here

Grey Bar and Restaurant, 43 West 26th Street, between Sixth Avenue and Broadway, (212) 532-2643
Sit back with some elevated American pub food while you watch the game at this polished sports tavern packed with plenty of TVs. 

Hill Country Barbecue, 30 West 26th Street, between Sixth Avenue and Broadway, (212) 255-4544
Enjoy barbecue for the big game! Join Hill Country, or let them bring their delicious Texas BBQ to you with packages available for pick-up. Choose from a variety of delicious sliders, chips & dips, and chili-rubbed wings. Email Derrick to place your order directly at dmorrison@hillcountryny.com.

John Doe Bar and Kitchen, 253 Fifth Avenue, between 28th and 29th Streets, (646) 882-4007
John Doe invites you to a party that is sure to add excitement to the game! John Doe will be offering $5 Select Draft Beers, $5 Shots, $30 corona buckets (5), $20 Coors Light or Miller Lite buckets (5) and $1 wings (6 wings minimum). 

Slate, 54 West 21st Street, between Fifth and Sixth Avenues, (212) 989-0096
With over 40 HDTVs, a 20-foot HD screen, $5 Bud Lights, $6 Jack Daniels & Fireball shot deals, and food platters, Slate is a great place for you and your friends to catch the big game. Early Bird General Admission tickets are $10. Slate is also offering special VIP packages that include beer buckets, a bottle of liquor, and food platters. VIP packages range from $300 to $1,800 depending on your party's size. Tickets available here

The Storehouse, 69 West 23rd Street, between Fifth and Sixth Avenues, (212)-243-8898
Cheer on your team while you enjoy comfort food, brews and the game on giant projectors at this Irish-style sports bar on two-levels of entertainment space. 

Society Billiards, 10 East 21st Street, between Fifth Avenue and Broadway, (212) 420-1000
Reserve a pool table or ping-pong table at Society Billards and have some active fun while you watch the game this year. Society Billiards features 27 HDTVs to view the game. 

Flatiron District Businesses: Do you have a promotion that we're missing? Email us at info (at) flatironbid.org

Header Image: Gold Bear
Thumbnail Image: Gold Bear 

1112019 Community Survey Snapshot

2019 Community Survey Snapshot

Each year, we conduct a Community Survey to evaluate our work in an effort to better understand the community’s priorities for the neighborhood. Thank you to the 300+ Flatiron neighbors who shared feedback last fall. The Partnership’s work through five programmatic areas – Clean Streets, Public Safety, Social Services & Homeless Outreach, Streetscape Beautification, and Marketing – all received strong approval ratings from respondents. Below is a snapshot of a few key findings and insightful takeaways:

1.  Respondents requested more public art and community programming in Flatiron. The Flatiron Public Plazas were frequently mentioned as the preferred venue for programming including live performances and open streets events akin to Car Free Earth Day and Park Avenue Summer Streets.

2. Flatiron is green, and neighbors want more! Requests for additional street trees and seasonal plantings were submitted in large numbers, and the Partnership’s hanging flower baskets (located on 115 district streetlight poles) program was a community favorite. More shade umbrellas and additional tables and chairs on the Public Plazas were mentioned, too.

3. Along those lines, sustainability and resilience is top-of-mind in Flatiron. Respondents requested more and convenient recycling and composting outlets in the public realm, and ‘green’ educational events are wanted to reduce carbon footprints in the neighborhood.

4. Our long-time partnership with Urban Pathways was recognized as “very important” by a record 84.1% of respondents. The two-person outreach team works with individuals living without shelter to understand and address their specific needs with the goal of permanent housing.

5. The majority of respondents (73.2%) stay up-to-date on all things Flatiron via the Partnership’s weekly newsletter, with Instagram a close second (currently 23,700 followers). Our website, FlatironDistrict.NYC, was also frequently cited as a neighborhood resource.

Full Community Survey Report