The Flatiron Partnership has launched a campaign effort in collaboration with NYC & Company to raise the profile of open/reopened businesses, and encourage New Yorkers to support their favorite shops, cultural amenities, and services all over the city.

What is the program? 

All In Flatiron is a rallying call to support local businesses that will specifically target New Yorkers in Flatiron, NoMad and surrounding neighborhoods by sharing your small business story on our social media platforms (@FlatironNY on Facebook, Twitter, Instagram) and the #AllinFlatiron hashtag.

As an extension of NYC & Company's city-wide All In NYC ad campaign, this effort will both showcase your business at a hyperlocal level and also leverage a larger audience throughout all five boroughs. Using the #AllinNYC hashtag, your business may be featured on @NYCgo and in NYC & Company's ongoing All in NYC campaign ads and digital content. 

What types of businesses can participate in the business spotlight? 

Any buisiness in the greater Flatiron / NoMad area is welcome to share their posts and stories via the #AllinFlatiron and #AllinNYC hastags. Storefront locations in the retail, fitness, service, food & beverage, hospitality, and cultural amenity sectors work especially well for this effort. We want to help drive support and ultimately traffic to your door. 

How can you get involved? Directions & suggestions for social media posting: 

1.   Post videos (under 60 seconds) and/or photos sharing how you’re All In on NYC. Identify yourself, your neighborhood and your business/organization, and tell us how you're getting back to work and/or reopening your doors. In the post or the accompanying caption, aim to answer the following:

• What has given you hope over the last few months (e.g. neighbors, colleagues, the creativity of New Yorkers, the 7 pm applause)?
  
  
• How have you prepared to responsibly welcome back guests (e.g. embracing the Stay Well NYC Pledge, altering services or hours)?
  
  
• Why are you proud to call Flatiron home and/or the home of your business?

2. Share your stories on your business and/or personal social media channels using hashtags #AllinFlatiron and #AllInNYC. Tag @FlatironNY and @nycgo and anyone you know whose story needs to be told. See the toolkits below for premade digital graphics. 


What if my business isn't officially reopened but has regular virtual offerings?
That counts! We know there are a lot of sectors that just aren't able to provide an in-person experience right now, and we want to give New Yorkers the opportunity to support your business while you wait to reopen those doors. We want to hear about your successful live jazz zooms, online fitness classes, virtual tours, and workshops. If your customers can still engage with your business, tell us about it! 

What is the timeline?
This is an ongoing NYC & Company campaign that will continue to run in the months ahead and may even have additional iterations with different prompts in the coming months. That said, the campaign is still fairly new, so this is a great time to get ahead of the crowd and get a post up fairly quickly. The goal is to get as much visibility for your business as possible.

Digital Toolkits & Graphics
Download 'All in Flatiron' digital assets via WeTransfer here
Access 'All in NYC' assets, including a style guide, via their toolkit here.

Questions? Email us at mgarcia [at] flatirondistrict.nyc

July's updates revolve around NYC DOT's Open Streets: Restaurants program and recovery efforts of Flatiron & NoMad restaurants, ground-floor businesses, and real estate. Stay up-to-date with the latest Flatiron District News. 

Restaurants & Bars

• Australian restaurant and cafe, Hole in the Wall, which has locations in the Financial District and Murray Hill, opened its third location in NYC at Hotel Henri (37 West 24th Street) and offers seating for 40 people (via Off the MRKT). 
• NBC New York interviewed The Smith and La Pecora Bianca and discussed the Open Streets: Restaurants program (via NBC New York as seen on News4).
• Dominique Ansel and partner Amy Ma are permanently shutting down Dominique Ansel Kitchen in the West Village and moving operations to a much bigger location in Flatiron, near Madison Square Park (via Eater NY).
• Philippe Massoud, owner of ilili Restaurant, shared the struggles of relying on takeout, delivery, and outdoor dining sales with the setback of indoor dining delays (via CBS New York).
• La Pecora Bianca was also featured on “Broadway’s best food, drink and architecture" list (via New York Post).
• Danny Meyer, whose Union Square Hospitality Group owns some of New York City’s most prestigious dining rooms, including Gramercy Tavern, has turned three establishments—Marta, plus Intersect and Union Square Events—into kitchens that are creating meals for people in need in the South Bronx (via Washington Post).
• Restaurants including Hill Country Barbeque have started to sell meal kits through Baldor Foods (via Fox 5 News).
• Get your picnic blanket out and check out Madison Square Park with nearby Italian eatery, Eataly (via Broadway World).
• Cote is highlighted on Eater New York's list of "20 Michelin-Starred NYC Restaurants Open for Outdoor Dining" (via Eater New York).
• The Nomad Hotel shared its version of a cocktail cherry (via Wine Enthusiast).
• Undercote, a luxe terrarium bunker tucked beneath Korean steakhouse Cote, made Esquire’s 2020 list of “Best Bars in America” (via Esquire). 
• Tommy Tardie, owner and operator of The Flatiron Room, discussed the new Johnnie Walker paper bottles set to be sold in 2021 (via Yahoo News).

District Businesses

• Due to the announcement that NYC's Phase 4 plan will not include the reopening of Indoor Arts & Entertainment Venues, Fotografiska New York’s reopening has been postponed (via Time Out). 
• Rizzoli Bookstore is included on Elle's "Five Must-Visit Store Openings Of Summer 2020" list (via Elle).
• After just 10 days of being shuttered, The Jazz Gallery, a 75-seater in the Flatiron District, launched Happy Hour Hang sessions and later the Lockdown Sessions, attracting 400 to 500 viewers per show (via Pollstar).
• HFN interviewed Kristi Forbes, Director & Senior Vice President at Forty One Madison, and also a member of the Partnership's Board of Directors (via HFN).

Real Estate & Commercial Office Space

• COOKFOX designed the first WELL Platinum-certified office for the International WELL Building Institute, situated on the 8th floor of 220 5th Avenue, a 1912 neo-Gothic structure opposite Madison Square Park (via Archpaper).
• Charles Schwab leased 24,000 square feet of office space via two new leases in the Flatiron District and Midtown (via Crain's New York).
• Hill Country BBQ renewed their lease for 12 years for 10,990 square feet at 30 West 26th Street, located between Broadway and Sixth Avenue (via Commercial Observer).
• According to RentHop, in the second quarter of 2020, the median rent for a one-bedroom apartment in the Flatiron District dropped 10% to $4,293 (via amNY).
• Richard Hodos and his colleagues were honored for securing a home for the first Harry Potter Wizarding World Store in the United States at 935 Broadway / 161 Fifth Avenue, the former Restoration Hardware outlet. “The general ambiance and architecture in Flatiron provided the elevated experience that we were looking for,” said Michael Remer (via Real Estate Weekly).

Around the Neighborhood 

• The Flatiron District and NoMad were included on 6sqft's list of "10 Iconic Streets and Spots in NYC Open for Outdoor Dining" (via 6sqft).
• Broadway, from 25th Street to 28th Street, is one of 22 open streets open from 5 pm to 11 pm on Friday nights, and noon to 11 pm on Saturdays and Sundays throughout July and August for weekend outdoor dining (via Gothamist).
• Mayor Bill de Blasio announced 40 more open streets for the city's Open Restaurants program including West 22nd Street from 5th Avenue to 6th Avenue, and also announced that the Open Restaurants initiative will be extended through October 31st (via Gothamist).
• July 4th protest attendees gathered in Madison Square Park and proceeded to march downtown and across the Brooklyn Bridge while listening to the voices and stories of emerging leaders and communities pushing for social change (via W Magazine).

Header & Thumbnail Photo Credit:Frommer's of Rizzoli Bookstore

The Flatiron/23rd Street Partnership wanted to take a moment to acknowledge neighborhood businesses that have permanently closed as a result of the pandemic. We are saddened to say goodbye to several businesses that we've come to know and love over the years.

First and foremost, the Partnership wants to thank these businesses for their service and contribution to the neighborhood. Whether they provided lunch during the workweek, dinners shared with loved ones, or educational activities for children, these businesses helped give the Flatiron District a true community feeling. They will all be deeply missed. 

Secondly, the Partnership wants to raise awareness of the urgent issue of small business survival as a result of COVID-19. As a Business Improvement District, the Partnership has been a champion of economic development and community improvement for over 14 years. We are dedicated to supporting our district businesses both with supportive programs in-house and communication with our elected officials on legislation that offers relief for buinsesses and property owners. This is not an experience unique to Flatiron, as many other neighborhoods grapple with similar losses of small businesses. Without direct action and relief this trend of business closures is likely to continue, especially as fall and winter approach.

We strongly encourage New Yorkers to seek out ways to support your local business communities: shop at your local hardware stores, groceries, and delis, grab a coffee/pastry from a close-by bakery, have a pre-made picnic in the park, order products from online stores of local businesses if you're remote, enjoy a virtual class, event, or experience, purchase at-home meal kits from restaurants, stop by outdoor dining set-ups, and order directly through business websites when possible (you might be surprised at how far a restaurant will deliver).

Lastly, contact your local, state, and federal officials and urge them to pass legislation that helps local businesses survive (find  contact information for your elected officials here). At the City level, we're calling for measures such as rent and mortgage relief, the expansion of the Open Restaurants program (outdoor dining) beyond a business's storefront, and sales tax exemptions to spur retail activity.

Councilmember Keith Powers just this week unvieled an "Open for Business Report" in partnership with Manhattan Chamber of Commerce and the NYC Hospitality Alliance detailing the challenges facing small businesses in our city and action steps that can be taken to mitigate them. Read the full report here.

Businesses are struggling to survive and they need your help.

COVID-19 Related Business Closures in Flatiron:

apple seeds, 10 West 25th Street
After 13 years in the district, the children's amusement center offering fun and educational classes has closed its doors. apple seed's launched an online platform "Songs for Seeds" offering virtual singing and dancing classes. 

The Assemblage, 114 East 25th Street & 331 Park Avenue South 
The coworking company and creative community space closed their doors after 3 years in the neighborhood. 

Bouley At Home & Bouley Test Kitchen, 31 West 21st Street 
The all-in-one dining space that featured a bakery, restaurant, and cooking school from renowned chef David Bouley closed. 

Cleo Spa & Salon, 407 Park Avenue 
The local nail salon closed its doors. 

Quality Eats NoMad, 3 East 28th Street 
The modern steakhouse Quality Eats NoMad location has closed. You can support their Upper East Side and West Village locations, both offering patio dining, takeout, and delivery. 

Le Tea, 1134 Broadway 
The chic tea boutique closed after opening last year. 

Le Pain Quotidien, 931 Broadway 
LPQ's Flatiron location closed after 8 years in the district. 

Mira Sushi, 46 West 22nd Street  
The hip Japanese eatery closed after serving the neighborhood for seven years. You can still support their Queens location. 

Sophie's Cuban Cuisine, 28 East 23rd Street 
After 11 years in the neighborhood, the family-owned Cuban cuisine chain has closed the doors of its Flatiron location. You can support their other locations in NYC. 

Sony Square, 25 Madison Avenue 
Sony, a major office tenant in Flatiron, closed its experiential space Sony Square. The space opened in 2016 to provide a behind-the-scenes look for shows, movies, and electronics. 

Space Kiddets, 26 East 22nd Street
The children's clothing and toy store closed after 40 years in the neighborhood. The team behind Space Kiddets hopes to land a new location in the fall and launch online shopping. 

Sweaty Betty, 168 Fifth Avenue 
The activewear company empowering women through fitness closed after 5 years in the community. You can still support their Nordstrom NYC Flagship. 

Terri, 60 West 23rd Street
The sustainable, plant-based eatery closed after 10 years in Flatiron. 

Trattoria Italienne, 19 West 24th Street 
A restaurant rooted in Northern Italian and Southern French cuisine that was a go-to aperitivo spot for the neighborhood has closed. 


Learn more about what we're calling for and how you can help: NY Business Leaders' Call to Action for the Survival of Small Businesses

Read Councilmember Power's "Open for Business Report" in partnership with the NYC Hospitality Alliance and the Manhattan Chamber of Commerce.

230 Fifth Rooftop Bar | Menu | 212-725-4300 | 230 Fifth Avenue on the corner of 27th Street | Outdoor Seating Available
Beat the summer heat with 230 Fifth's Instagram-worthy Frose, with vodka and rose wine, frozen to perfection. Enjoy your drink with an unbeatable view of the Empire State Building.




Bo's Kitchen & Bar Room | Delivery or Pick-up | 212-234-2373 |  6 West 24th Street | Outdoor Seating Available
Bo's Jewels and Pecules fruity hues lure you in for a sweet cocktail with spring 44 vodka, st. germain, lemon, strawberries, and prosecco. Order the cocktail to go, or enjoy it at their outdoor seating.




Bread & Tulips | Website | 212-532-9100 | 365 Park Avenue South | Outdoor Seating Available
Bread & Tulip's or Pane and Tulipani's Almafi Sunset is perfect for your sunset dinner outdoors. With el jimador tequila, anselmo rosso, aperol, and orange, golden hour can't get any more golden. Browse the rest of their drink menu before reserving your table, and enjoy your drink under their shaded patio.

Cote Korean Steakhouse | Delivery or Pick-up | Caviar | 212-401-7986 | 16 West 22nd Street | Outdoor Seating Available
Help yourself and help others when ordering Cote's Ten to One Mai Tai, made with ten to one white and dark rum, pierre ferrand dry curaçao, dom benedictine, smith and cross rum, orgeat, and lime juice. 5% of all Mai Tai sales will be donated to the Equal Justice Initiative, an organization working to end mass incarceration, excessive punishment, and racial inequality. Cote has already raised $1,250 and will continue to donate earnings to support the fight for freedom. Order the cocktail to go, or enjoy it at their outdoor seating.



Hole in the Wall | Website | 646-726-4277 | 37 West 24th Street | Outdoor Seating Available
New kid on the block, Hole in the Wall located on the ground floor of Hotel Henri serves specialty coffee, Aussie brunch favorites, and a seasonally charged dinner menu alongside an extensive wine and cocktail list. You can't go wrong with their summer cocktails list which stars Seaside Distancing made with white rum, velvet falernum, pineapple, kalamansi puree, and coconut milk. Enjoy your drink during brunch or dinner at their outdoor seating set-up.

Il Fiorista | Delivery or Pick-up | 646-490-8240 | 17 West 26th Street | Outdoor Seating Available
Il Fiorista's floral cocktail menu feature's their Olly Olly Oxen Free drink made with blue corn whiskey, jasmine, gentian, cedrata, aperitivo, topped with a citrus peel. Enjoy your drink at their newly opened outdoor seating from Wednesday to Sunday.

(Photo Credit: Amanda Hakan for The New Yorker)

Izakaya Nomad | Delivery or Pick-up | 212-213-6258 | 13 West 26th Street | Outdoor Seating Available
Izakaya Nomad's witty Japan Knees (get it? like Japan-ese?) with Japanese gin, wildflower honey, and lemon juice is waiting for you along with an extensive cocktail list which was created by mixologist, Gelo who won the “Best Tiki Cocktail” at New York Cocktail Expo 2019. Order the cocktail to go, or enjoy it at their recently opened outdoor seating.



Mexicue | Delivery or Pick-up | 646-922-7289 | 225 5th Avenue | Outdoor Seating Available
Mexicue just introduced their summer cocktails, and watermelon is the star of the show. The Watermelon Mint Margarita with watermelon, mint, chili simple syrup, tequila, and lime juice is summer in a glass. Order the cocktail to go, or enjoy it at their picturesque outdoor seating.



Norikoh | Delivery or PIck-up | 646-230-8191 | 43 West 24th Street | Outdoor Seating Available
Norikoh presents a fresh take on a classic martini, the Lycheetini, with vodka, yuzu, and you guessed it, lychee. Order the cocktail to go, or enjoy it at their newly opened outdoor seating.



Thyme Cocktail Bar | Delivery or Pick-up | 929-248-1116 | 20 West 23rd Street | Outdoor Seating Available
Despite opening right before a pandemic, Thyme has hit the ground running with an extensive selection of drinks. The speakeasy's Botanist Margarita takes the spotlight with Cazadores Blanco Tequila, Cointreau, Thyme triple sec, lime, and a strip of fresh thyme inside the bottle. Depending on when you decide to consume, it'll taste different every time. Order the cocktail to go, or enjoy it at their outdoor seating. Check out the rest of their menu for other charming drinks like the Quarantini and Pretty in PJ's.



Tipsy Nomad | Menu | 212-481-3100 | 37 East 28th Street between Madison & Park Avenues | Outdoor Seating Available
Tipsy Nomad boasts its summer staple Paloma with Lunazul tequila, fresh grapefruit juice, and a splash of soda. Enjoy your taste of summer at Tipsy Nomad's outdoor seating set-up.

Header Photo Credit: Amanda Hakan for The New Yorker
Thumbnail Credit: Mexicue
All cocktail photography credits to respective restaurants.