April news highlights include business openings on the horizon and construction projects making progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

• Sona, The Sentry, Dippin' Dots, and Seeyamañana were featured in "A Running List of New Restaurants That Opened in New York City, April 2021" (via Eater NY). 
• Eleven Madison Park will reopen their dining room next month with a plant-based menu and is deploying a food truck called Eleven Madison Truck. Daniel Humm, chef and owner, partnered with Rethink Food NYC, a non-proft, to feed underserved food communities and feed frontline works with the food truck (via Bloomberg).
• Cote and Scarpetta gave commentary on how the pandemic changed the restaurant scene in "Restaurants Confront a New Pandemic Problem: Customers Who Don’t Want to Leave “People used to be busy. Now they like to hang out” (via Grub Street).
• At the upcoming Ritz-Carlton hotel located at 1185 Broadway, Zaytinya, a Mediterranean restaurant, is scheduled to open with the hotel this fall followed by the opening of Bazaar (via New York Times).
• Planta Queen, an Asian-inspired restaurant, expands with a location coming to 15 West 27th Street (via Miami New Times). 
• Seeyamañana, a new plant-based Mexican restaurant from the owers of Patent Pending, opens at 49 West 27th Street (via Eater New York).
• SERRA by Birreria located on the rooftop of Eataly opened with their new theme for the spring with an Italian greenhouse-inspired concept (via 6sqft).
• AweSum DimSum is featured in the "17 Restaurants Where New Yorkers Can Make Up for Lost Time" (via The New York Times).
• Sona and its new menu of reimagined Indian classic dishes received a notable shoutout with its  Masala-Stuffed Chicken Wings cited as a standout (via Eater NY).
• Mark's Off Madison's M.O.M Home Service takeout and delivery option was named one of "13 Restaurants Perfect for Mother's Day Brunch." (via Eater NY)
• Hill Country's menu of Central Texas barbecue landed a spot on "New York City's Essential Barbecue Restaurants" list (via Eater NY).
• ilili, a Lebanese cuisine restaurant, was named one of "24 NYC restaurants to enjoy Mother's Day brunch" at (via 6sqft). 

District Businesses

• Project Gaia by Maison De Papillon opened a multi-brand concept store featuring artists and purpose-driven brands (via Retail Touch Points).
• The health and fitness club Life Time is set to open an additional location in the Flatiron District (via Fortune).
• Avanade, a technology consulting firm, launches a pilot program to bring in employees based on their own schedules. “It’s completely integrated. It’s about creating more sustained patterns that suit you — work hours that suit your needs best," said Caroline Fanning, chief people officer at the company (via New York Post). 
• Tend, a dental studio located on 29 East 21st Street, will expand with additional New York City locations (via New York Business Journal). 
• Harry Potter New York's flagship store is set to open June 3rd at 935 Broadway (via Entertainment Weekly). 
• Todd Snyder partners with Atlier & Repairs for an exclusive collection of upcycled vintage pieces in celebration of Earth Day. The clothing featuring quilting and Japanese-inspired embroidery can be found at Todd Snyder (via Women's Wear Daily).

Real Estate

• The Fifth Avenue Hotel, a 24-story tower designed by Perkins Eastman, PBDW Architects, and Martin Brudnizki Design Studio, is currently under-going facade work. The hotel is located at 250 Fifth Avenue (via YIMBY NY).
• 7-9 East 30th Street, a 227-foot-tall residential building with ground-level retail space continues work on its facade (via YIMBY NY).
• Julie Chartoff and Irene Glezos, residents of the Gilsey House Building, renovated the original interior of the apartment with architects Max Worrell and Jejon Yeung (via Curbed).
• Arch Companies, a real estate company, relocates offices from 524 Broadway SoHo to 15 West 27th Street NoMad. The company leased the space from Kaufman Organization (via Commercial Observer).
• General Assembly, the tech-focused continuing education organization, renews its lease for the next 10 years at 915 Broadway, an ABS Partners Real Estate building (via The Real Deal).
• Tribeca Investment Group, PGIM Real Estate, and Meadow Partners plan for a $350 million redevelopment of 295 Fifth Avenue, The Textile Building. The companies hired Studios Architecture to renovate the 700,000 s/f office space to be safe for employees to come back into the workplace and respect the history and uniqueness of the building (via Real Estate Weekly).
• Rimadesio, an Italian furniture designer, opens up a 6,200 s/f flagship store lease at 102 Madison Avenue (via Real Estate Weekly).
• Rockrose Developmenet purchased a 218,000-square-foot office building at 11 East 26th Street (via The Real Deal). 
  

Around the Neighborhood

• Madison Square Park listed as one of Gotham's favorite picnic locations (via Gotham).
• Designer and architect Maya Lin's "Ghost Forest" is fully installed at Madison Square Park and highlights the effects of climate change (via Gothamist).
• As part of the NYC Open Culture Program, Blessed Unrest presented a movement-based performance called TOUCH from May 1st - 9th at East 26th Street between 5th Avenue and Madison Avenue (via Broadway World).
• Vineyard Theater presented The Busking Project with Tony Award-winning actor Bill Irwin. The 15-minute outdoor live performance happened at Astor Place and Madison Square Park during April 22 - 30 and May 2 (via Broadway World).
• WATG design firm creates "Green Block" GIFS of places around the world like the Flatiron District of Broadway and 5th Avenue (via Core 77).
• Department of Transportation comes out with their Broadway Vision for Midtown areas like the Flatiron District, Garment District, and near Times Square. "Slow Streets" reduce the speed of traffic and give more space to pedestrians and bikers (via Patch).

Header Photo Credit: Eleven Madison, Food Truck
Thumbnail Photo Credit: Serra by Birreria at Eataly

The Flatiron/23rd Street Partnership's Takeout Flatiron campaign encouraged residents and visitors in and around the Flatiron and NoMad neighborhoods to support the district eateries by ordering takeout. The program, which ended March 31st, invited patrons to submit their delivery or takeout receipts from any bar, restaurant, or cafe in the Flatiron district for a chance to win dinner for two for a year.

Four lucky winners received 12 gift cards to selected restaurants (valued at $595). Congratulations to Cindy L., Lud M., Katherine D., and Jay F. who will enjoy a monthly meal on us!

We're pleased to share the contest generated over 1,000 entries totaling $35,715.68 in dollars spent at area eateries. The campaign had high engagement on social media and included partnerships with @foodbabyny and @yeahfoodbeer. Takeout Flatiron also benefitted from earned media coverage from outlets like amNY, The Ticker, and Eater, and broke weekly order records through our partner Seated for the final two weeks of the campaign.

THANK YOU to everyone who ordered in to support neighborhood restaurants, bars, and cafés! We talk to local owners every day who are so appreciative of your patronage.

Every dollar spent in your own community truly makes a difference.

>> For a full program recap of the Takeout Flatiron campaign, CLICK HERE.<<

Celebratory Meals & Treats

Bourke Street Bakery, 15 East 28th Street
Pick up some freshly-baked treats from the popular Australian bakery including a Mother's Day Lemon & Polenta cake decorated with edible flowers. Pre-order here. This special cake can be also be shipped nationwide on Goldbelly. All first-time Goldbelly customers can use promo code luvmama15 for $15 off $50+ orders until May 9th. A selection of muffins, breads, croissants, cookies, and cakes are also available.

Eataly, 200 5th Avenue, (212) 229-2560
Shop Mother's Day gifts from flower bouquets, truffles, gift baskets, and anything else that would make an Italian cuisine fan swoon. 

ilili, 236 Fifth Avenue, 212-683-2929
Enjoy a celebratory meal at ilili. The Lebanese restaurant is offering a special four-course Mother's Day Brunch & Dinner. Make a reservation. 

Leonelli Bakery & Leonelli Taberna Restaurant,  7 East 27th Street, (212) 993-1568
Celebrate the holiday with Leonelli, Enjoy baked goodies at the bakery and their new spring menu at the restaurant for Mother's Day. Book brunch for Sunday here. 

Maman,  22 West 25th Street, (646) 476-7660
Shop Mother's Day gifts with maman x Darcy Miller: celebrate maman gift box and Maman gift boxes 

Obicà Mozzarella Bar, 928 Broadway, (212) 777-2754
Treat your mom with Italian specialties for brunch, lunch, and dinner. Top it off with Mother's Day Strawberry Tiramisù and their exclusive MammaMia cocktail. Book here. 

Seven Grams Caffe, 76 Madison Avenue, (212) 779-0777
Send mom a cookie gift box! Your choice of classic chocolate chip cookies. plush gluten-free and vegan cookie options. Coffee add-ons for a deluxe gift box are also available. 

Patisserie Chanson,  20 West 23rd Street, (929) 423-8880
Gift mom an assortment of gourmet fresh-baked pastries, danishes, and breads from this impressive French café. 

Sarabeth's, 381 Park Avenue South,  (212) 335-0093 
Bring your mom to Sarabeth's for a special Mother's Day brunch menu with dishes like Apple-Cinnamon French Toast and a Smoked Salmon Tower. 

Yakiniku Futago, 37 West 17th Street,  (212) 620-0225
Treat your mom to Yakiniku Futago's for a special Mother's Day menu with a complimentary sparkling wine for toast to all who order this pre-fixe menu. 

Special Gifts

Bath & Body Works, 304 Park Ave S, (212) 260-9293
Give mom a beautiful new fragrance, candle, soap, or bath product. Surprise her with a new suite of spring and summer-inspired scented products. Special offers are available. 

Fotograsfiska, 304 Park Ave S, (212) 260-9293
Enjoying walking around the world-renown photography museum with mom! Fotografiska is offering a variety of Mother's Day events and offers including a special gift with purchase at the shop and a 15% off offer for neighboring restaurant Novita. Current Exhibits on view: ONYX, Adrienne Raquel; Your Gaze Belongs to Me, Pixy Liao; VOGUE, The Arab Issue, Hassan Hajjaj.

The Home Depot, 40 W 23rd St, (212) 929-9571
Browsing Home Depot’s Garden Club can help with gift ideas for home gardening accessories and tools. They also offer various fresh flower arrangements with free delivery.

Il Fiorista, 17 West 26th Street, 646-490-8240
Enjoy brunch at this flower-inspired restaurant with greenhouse, outdoor patio, and indoor seating available. The restaurant's boutique offers a suite of unique gifts such as honeys, botanical spices and sugars, candles, floral arrangements, and floral subscriptions. 


MoMath - The National Museum of Mathematics, 11 East 26th Street, (212) 542-0566
The mathematics museum's shop carries an array of products that make for great gifts such as jewelry, art sculptures, and puzzles. 

Of Mercer, 210 5th Ave Suite 602, (212) 979-2229
For the woman who does it all, shop Of Mercer's collection of dresses, blazers, and accessories. Of Mercer's clothing is made in New York City.

Project Gaia, 57 West 21st Street, (917) 639-3958
Check out Project Gaia's curated selection of assorted accessories and beauty products at Mother Day Edit

Rituals, 172 5th Ave, (646) 918-7383
Shop for bath and body gift sets for your loved ones. Select products 20% off.

Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
Browse through the staff picks and new arrivals for your mom's next favorite book.

Standard Dose, 1145 Broadway, (212) 547-9453
Browse their Mother's Day shopping guide to help you gift mom wellness products she can treat herself with such as bath salts, floral teas, and candles. Think mom knows best? Grab up a digital gift card.

Silver Mirror Facial Bar, 20 W 22nd St, (212) 702-8742
Treat your mom this year with relaxing facials and Silver Mirror's membership.

sundays, 51 East 25th Street, (646) 998-5711
Shop sundays online shop for nail polish sets, nail care kits, and special Mother's Day gift sets. Take advantage of 25% off sitewide including Mother Day Gift Sets. Use code: lovemom25. The NoMad location is offering 20% off studio gift cards as well (Use code: lovemom20) and 25% products in-store.

Flowers & Cards

Blooming Affairs, 925 Broadway, (212) 262-0004
Shop Mother's Day blooms and arrangements for your mom.

Flower You, 122 East 25th Street, (212) 477-1037
Flower shop specializing in every day & special-occasion customized arrangements & bouquets. 

Paper Source, 655 Sixth Avenue 
Browse Mother's Day greeting cards for a thoughtful gesture. 

Header Photo Credit: sundays nail salon
Thumbnail Photo Credit: Seven Grams Caffe

The Q1 2021 Quarterly Report provides an economic snapshot of the district from January through March 2021.

This quarter, Flatiron and NoMad’s commercial office leasing increased 63% compared to Q4, leading the Midtown South market. Sublet office space, however, continues to increase, but has leveled at roughly 25% of the total available space.

Ground floor retail leasing increased with deals completed in prime locations near Madison Square Park, the Flatiron Building, and along the 23^rd Street corridor. New anchor tenants and retail experiences including The FRIENDS Experience (130 East 23rd Street) and the soon-to-open Harry Potter New York (935 Broadway) are drawing attention to available spaces nearby.

Click here for the Q1 2021 Market Report.

We are excited to welcome Nuts Factory to the neighborhood at 700 Sixth Avenue between West 22nd Street and 23rd Street, the brand's second location in New York City. The third generation family-owned business started with their grandfather's invention of "on the spot roasting machines" that attracted customers wanting to see how the house-made treats were made. Since then, Nuts Factory has grown to sell not only freshly roasted nuts, but also dried fruits, spices, chocolates, tea infusions, coffee, and more. 

"Our main goal is to bring the market experience to the neighborhood so people can enjoy our high-quality fresh products along with an amazing shopping experience. We chose Flatiron because we realize the consumers around here lead a healthy lifestyle and we would like to contribute to that hence the reason why our nuts are all oil-free," says Manager, Travis Ramgobin. 

Nuts Factory touts a motto of “Eat good feel good” because they believe that feeling good is what it’s all about. They support American farmers and buy many of their nuts and fruits locally. At the shop, you can browse a wide selection of nuts & seeds, dried fruits, granola, halva, chocolates, gummies, & other candies, spices, sauces & legumes, coffee & tea infusians from around the world, and gift boxes. Some crowd-favorites include their flavored nuts (Spicy, BBQ, and Sweet and Sour Cashews) and candied nuts (Pretzel Pecans, Halva Almonds, and Lotus/Biscoff covered Pecans). 

There's also machines onsite to grind your own peanut and almond butter. And while you’re at Nuts Factory, indulge yourself in their perfectly blended and delicious gelato. You can also choose from a variety of smoothies and juices all made from fresh fruits and vegetables with no added sugar.  

The shop is offering a special Welcome Gift to the neighborhood — enjoy 25% off your purchase when you mention this article!

 
Nuts Factory is open daily from 10 am to 8 pm.

Nuts Factory, 700 Sixth Ave, Between 22nd and 23rd Streets, (917)-445-6556, @thenutsfactory

Photo Credit: Nuts Factory

March news highlights include businesses receiving notable shoutouts, new businesses opening, and a legacy business closing. Stay in the know with the latest Flatiron News.

Restaurants & Bars

• Mark's Off Madison's Estelle's Chicken Soup landed a spot on Eater's "15 Soul-Warming Soups to Ride Out the Rest of Winter in NYC" list (via Eater New York). 
• Milu was named one of "15 Exciting New Restaurants Open in Manhattan" (via Eater New York). 
• Shake Shack reduced its carbon footprint by testing cutlery and straws made from AirCarbon which has no synthetic plastics or glues (via NY1). 
• A new Indian cuisine restaurant called SONA opened its doors at 36 East 20th Street. Priyanka Chopra Jonas serves as the eatery's Creative Adviser (via New York Times).
• Eisenberg's Sandwich Shop, one of New York's great remaining old-school diners, has closed (via New York Magazine). Learn more about the restaurant's nostalgic appeal and legacy via New York Magazine.
• Atoboy, a Korean tasting cuisine, was mentioned in "25 Restaurants for Cozy Outdoor Dining in Manhattan" (via Eater New York). 
• Eleven Madison Park's Chef Daniel Humm launched EMP at Home for guests to experience the restaurant's cuisine while they are still closed. Humm discusses the restaurant's giving back initiative through Rethink Food as well (via Hamptons). 
• Una Pizzeria and Morgestern's Finest Ice Cream have partnered to create a limited-release collection of flavors featuring works of art. These flavors are available via a vending machine at Eataly Flatiron (via Forbes). 

District Businesses

• Swingers, an entertainment venue blending mini-golf with eating, drinking, and dancing, will open in the Virgin Hotel at 1227 Broadway (via Real Estate Weekly).
• Michelin-star Chef Hiroki Odo founds an art gallery called THE GALLERY where American and Japanese artist can showcase their work along with Odo's seasonal menu (via amNY). 
• Rhone a men's activewear company is set to open to a flagship store at 133 Fifth Ave (via WWD).
• Sonder plans to reopen the 64-unit Flatiron Hotel at 9 West 26th Street in April 2021. (via the Real Deal)
• Arc'teryx a company that sells outdoor clothing and climbing gear redesigned its interior space at 139 Fifth Avenue to a backcountry hut-inspired design (via Hyperflex). 
• Spoke & Weal salon's natural-hair specialists Alexandra Hiers was featured in an episode of Hair Me Out where Regina Harris talks about her hair transformation of "cinnamon hair color" (via Refinery 29). 
• Harry Potter New York plans to open this summer in the Flatiron District (via Mugglenet).
• Clara Dalzeen, General Manager of Flatiron Wines & Spirits, a specialized shop in rare and allocated wines, was featured in the "There’s Unprecedented Access to Rare Wine—If You Know How to Find It" (via Winemag). 
• The NoMad Hotel is temporarily shutting down for renovations starting April 2 (via Eater NY).
• Porro and Living Divani opened an apartment-style showroom at 135 Fifth Avenue on the 2nd Floor (via Wallpaper). 
• INNSiDE by Meliá is an urban oasis hotel with an outdoor patio and restaurant for guests and pets! In partnership with Paw.com, INNSide will have stylish pet products such as PupRug pet beds and PupProtector throw blankets for its pet-friendly rooms (via Business Traveler). 
• The ACE Hotel New York in NoMad plans to reopen soon (via Wall Street Journal). 

Real Estate

• JLL Capital Markets has arranged $35.1 million in financing for the redevelopment of 41-47 East 21st Street on 21st Street between Park Avenue South and Broadway, transforming the parking facility into a class-A, climate-controlled self-storage facility (via NYREI). 
• Madison Square Park Tower gets featured in “Most stylish houses in New York City” because of its 13,000 square fleet triplex (via CEO World Magazine). 
• The Rose Hill apartment building is collaborating with the Fhitting Room, a boutique fitness studio focused on high-intensity interval training classes. Head instructor Eric Salvador will offer private sessions in the building’s gym when it opens this summer (via New York Post). 
• The Flatiron Building's limestone and the terracotta facade are being restored along with building renovations (via YIMBY New York). 
• Ritz Carlton's facade continues to be renovated on 1185 Broadway (via YIMBY New York). 
• The Madison House an 805-foot-tall residential skyscraper at 126 Madison Avenue plans to soon finish up the podium (via YIMBY New York).
• The facade work on the 23-story office building at 1245 Broadway will be completed by end of the year (via YIMBY New York).
• The Haymarket Building, an office property at 135 West 29th Street, was purchased by the Kaufman Organization for $34.5 million (via Real Estate Weekly).

Around the Neighborhood

• The "Floral Heart Projects" by Kristina Libby came to the Flatiron Building to support and memorialize those impacted by COVID-19. Libby partnered with local florists to provide the arrangements and help design the project (via Time Out New York).
• Architect magazine interviewed Donald Friedman, an enginer specialist in structural historic buildings, about his latest book, The Structure of Skyscrapers in America 1871-1900: Their History and Preservation. The Flatiron Building construction methods are featured (via Architect). 
• New York City Council Speaker Corey Johnson officially announced his bid for the City Comptroller in Madison Square Park (via WCBS).
• Pinot W. Ichwandardi created a pixel art drawing of the Flatiron Building. He used a 1984-era Macintosh 128k and other retro tools to process "pixel knitting" to create the image. (via Cult of Mac)
• In May, "Ghost Forest" by Maya Lin will open along with neighborhood programming like Fotografiska hosting an exhibition with Lin's process sketches of the installation and Cornell Lab of Ornithology having a soundscape of extinct and endangered animals (via The Architect's Newspaper).

Header Photo Credit: Flatiron Wines & Spirits
Thumbnail Photo Credit: Eisenberg's by @jamesandkarla