Jun 16, 2021

Celebrating & Honoring Juneteeth

The Flatiron/23rd Street Partnership offices will be closed this Friday, June 18th in observance of Juneteenth. We’ve gathered various resources to celebrate, learn, and honor the emancipation of those who have been enslaved in the United States and to support Black-owned businesses in Flatiron, NoMad, and around NYC.

Business Resources and Support

Neighborhood Businesses
Click here for a list of Black-owned businesses to support in Flatiron & NoMad.

Black-owned Businesses in New York City
The NYC Dept. of Small Business Services (SBS) “Shop Your City” website has extensive lists of Black-owned businesses in New York City.  Scroll to the section titled “Online Lists Encouraging Small Business Support.”

While supporting Black-Owned small businesses, take the “Shop Your City” Challenge and share a photo to participate in the Shop Your City campaign for the chance to win a gift card. Enter here.

The State of Black New York
You can’t improve what you can’t measure. The New York Urban League’s (NYUL) ‘State of Black New York’ report acknowledges the inequities suffered by the Black community in New York City and collects data to measure both the depth of the issues as well as progress. Download the SOBNY report.

Employers: Support Career Initiatives through NYUL
Get involved in Young Leadership Development with opportunities including engaging the Young Professionals Network, participating in the Young Professionals Fellows Program, facilitating Employment and Career Services, and becoming a partner in STEAM fluency through the Summer Academy.

Art, Culture, and Celebrations

FuncSoul presents “Juneteenth: The Black Independence Day Celebration”
Celebrate Juneteenth and support the Black Trans community with a FuncSoul virtual event this Thursday, June 17 at 7:30 pm. This virtual event is a one-hour virtual dance party honoring Black liberation. The curated playlist merges Afrobeats, Black dance classics, and selections by Black LGBTIA+ artists. Info & Registration

ONYX by Adrienne Raquel at Fotografiska
Onyx is anew photography series created by NYC-based photographer and art director Adrienne Raquel. This photographic exploration of the famed Club Onyx in Houston pushes past the polish of Raquel’s commercial work by capturing exotic dancers in a candid and intimate environment. More info and tickets

Attend Fotografiska’s “AFTER DARK: An Evening Show of Artistry, Performance and Self-Expression,” that features pole dancing with eight incredible performers hosted by MC Roz the Diva in recognition of ONYX on Thursday, June 17 at 8:30 pm. Event info here.

Skin Contact by Naima Green, supported by Fotografiska
Enjoy Skin Contact by Naima Green, supported in part by Fotografiska. This online project includes visual imagery, interviews, playlists, and text. Experience Skin Contact here.  

Looking to Hear, Sidney Mishkin Gallery (online exhibition)
Featuring artworks in media as broad as photography, tapestry, painting, and lithography, and including works dating back to 1927 – nearly 100 years ago – this exhibition draws attention to pieces that elaborate on the relationship between seeing a work of art and hearing one. The exhibition was curated by Baruch’s 2020 Contemporary Issues in Curating Class. Experience ‘Looking to Hear’.

Poster House
Poster House is offering free admission in celebration of Juneteenth on Saturday, June 19 from 10 am – 6 pm. Details here.

Essays & Reading

A Life Altering Year
Jonnel Doris, Commissioner of the NYC Department of Small Business Services (SBS), speaks to the shifts in the lives of Black people in America in 2020 that were brought on by a global pandemic, the racial wealth gap, and the continued experience of senseless deaths of unarmed Black people. Read “A Life Altering Year”.

State of Black New York Leadership Essays
Curated by the New York Urban League, read 10 essays from leaders in New York and across the country as they grapple with challenges faced by Black Americans, share valuable perspectives, and look to meaningful action to create much-needed change: SOBNY Leadership Essays

Re-Discover Black History in Flatiron & NoMad

Jun 10, 2021

Celebrating Pride Month Guide 2021

June is Pride Month, a celebration of the civil rights of the LGBTQ+ community and commeoration of the 1969 Stonewall Uprising. The NYC Pride March will return for its fifth consecutive year as a broadcast special with live performances, interviews, and street-side marching activity. The broadcast special kicks off on Sunday, June 27th on ABC-7 from 12 pm to 3 pm. 

After the broadcast, there will be a virtual experience of the March featuring groups and organizations highlighting one of this year's five Grand Marshals. The virtual experience will be on NYC Pride's Facebook and Youtube right at 3 pm.
Throughout June, many businesses in the Flatiron District are offering promotions in support and celebration of Pride, including:



Fotografiska, 281 Park Ave South, (212) 433-3686, Get Tickets Here
Hosting book talk of Loving with authors Hugh Nini and Neal Treadwell - A Photographic History of Men in Love 1850’s-1950’s. Buy tickets for event here. Afterwards check out current exhibitions: Skin Contact by Naima Green, The Darkroom by Tom of Finland, ONXY by Andrienne Raquel, Your Gaze Belongs to Me by Pixy Liao, and more!

John Doe Craft Bar & Kitchen, 253 5th Avenue, (646) 882-4007
Stop by for Drag Brunch every Sunday, 12 pm - 3 pm.

Museum of Sex, 233 Fifth Avenue, (212) 689-6337, Get Tickets Here
Discover the evolution of sexuality at this museum and check out their lobby gift shop. View current exhibitions: Cam LifeCabinet of Curiosities: Selections from Secret Collections, and BAD: Betty A. Dodson & the Liberation of Masturbation, A Tribute.  

SPiN Ping Pong Lounge New York, 48 East 23rd Street, (212) 982-8802, Book a Table
Celebrate Pride with playing ping pong. Reserve one of SPiN's 19 tables, enjoy a couple of games, and try their food and drink menu.

Pop Physique NYC, 31 West 26th Street Floor 2, (646) 833-7426
Tune in Thursday June 17th at 6:15 pm for Pop Physique virtual studio. The class will be donation-based and proceeds will go to The Okra Project.
Y7 Studio, 25 West 23rd Street
The studio is donating proceeds from all live flows and supporting a different organization each week.
Celebratory Treats, Drinks, Books & Apparel

Bath & Body Works, 304 Park Ave South, (212) 260-9293
is celebrating with Pride Collection and Gifts.
Baked by Melissa, 111 East 23rd Street  
Pick up a Pride Cupcake Pack featuring six handcrafted, colorful, bite-size flavors. 10% of net proceeds from the sales of our Pride desserts will be donated to The Lesbian, Gay, Bisexual & Transgender Community Center in NYC.
by Chloe's, 60 West 22nd Street, (212) 290-8000
The shop is offering their Pride Vanilla Rainbow Cupcake. A portion of proceeds supports The Okra Project.
Club Monaco, 160 Fifth Avenue, (212) 352-0936
Stop by Club Monaco Fifth Avenue to pick up a Crest Pride Tee. 50% of the purchase price of every Pride tee will be donated to the Stonewall Community Foundation, a New York based group created in support and celebration of the LGBTQIA+ community. 
ilili, 236 5th Avenue, (212) 683-2929
ilili will be donating $2 to LebMash for every order of their “We Are the World” cocktail.
maman,  22 West 25th Street, (646) 476-7660
Spreading the love with a Vanilla Rainbow Cake. To order, contact catering@mamannyc.com.
Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
curated a month-long Pride window featuring LGBTQ+ authors.

Shake Shack, 23rd Street and Madison Avenue, (212) 889-6600
Offering the Pride Shake and dontating 5% of sales to the Trevor Project.

Thumbnail Image Credit: Rizzoli Bookstore
Header Image Credit: by Chloe
Slider Image Credit: maman
Jun 7, 2021

Father's Day Guide: Offers at Flatiron Shops & Restaurant

With Father's Day around the corner, make the most of Dad's special day by shopping for gifts and enjoying a special meal in the neighborhood. We've put together a list of local options to treat dad, dads-to-be, grandfathers, and other special figures in your life.

Celebratory Meals & Treats

Bourke Street Bakery, 15 East 28th Street
Pick up some freshly-baked treats from the popular Australian bakery including savor bread for Dad: a Bacon, Sage & Confit Garlic Sourdough. Order directly here or via Goldbelly. A selection of muffins, breads, croissants, cookies, and cakes are also available.

Cote Korean Steakhouse, 16 West 22nd Street, (212) 401-7986
Take your dad out to dinner at the popular Korean steakhouse. Make reservations here. Gift your dad a Father's Day "Ready to Grill" Feast for 4-6 featuring USDA Prime Niman Ranch burger sets and marinated galbi. Order here

Eataly, 200 5th Avenue, (212) 229-2560
Shop Eataly's Father's Day gifts. Options include gift baskets, fresh meats, and wine, Beard Care Kits, herbs, grilling salts, and fresh pastas make for a great gift. 

Leonelli Bakery & Leonelli Taberna Restaurant,  7 East 27th Street, (212) 993-1568
Celebrate the holiday with Leonelli! Pick up coffee and baked goods at the bakery and you can book brunch for Sunday here. Take advantage of Leonelli's Italian BBQ Father’s Day Meal Kit! Pick up at our Bakery on June 18th, 19th, and 20th, or have it sent straight to your door with $25 flat rate overnight ground shipping available to MA, CT, NY, NJ, and PA.⁠ Pre-order by emailing reservations@leonellirestaurants.com by June 16th. The Bone-In Ribeye kit can feed 2-4 ppl. 

maman,  22 West 25th Street, (646) 476-7660
Shop Father's Day gifts with maman's signature cookie gift boxes and a limited edition "pour papa" Father's Day Gift box featuring Parlor Coffee roasted beans and a baseball hat.

Taïm, 64 West 22nd Street, (212) 966-7364
Send your father figure delicious cauliflower shawarma, imposiible kebabs, and more using the Code: LOVEDAD20 and you will get $20 off your first order with Goldbelly.

Obicà Mozzarella Bar, 928 Broadway, (212) 777-2754
Treat your dad to their new summer menu featuring Italian specialties for brunch, lunch, and dinner. Book here

Seven Grams Caffe, 76 Madison Avenue, (212) 779-0777
Send dad a cookie gift box! Your choice of classic chocolate chip cookies. plush gluten-free and vegan cookie options. Coffee add-ons for a deluxe gift box are also available. 

Patisserie Chanson,  20 West 23rd Street, (929) 423-8880
Gift dad an assortment of gourmet fresh-baked pastries, danishes, and breads from this impressive French café. 

Yakiniku Futago, 37 West 17th Street,  (212) 620-0225
Treat your dad to Yakiniku Futago's for a special Father's Day Special with with a complimentary sparkling wine for toast.

Zucker's Bagels and Smoked Fish, 40 E 23rd Street, (212) 228-5100
Send dad a Father's Day Bagel Brunch for 6 including bagels, Black and White cookies, and a campfire mug.

Special Gifts

Destination XL (DXL) Men's Apparel, 703 6th Avenue, (212) 242-3189
An all-inclusive one-stop shop for apparel and shoes for 'Big and Tall' men with Father's Day specials and check out their Father's Day gift guide.

The Home Depot, 40 W 23rd St, (212) 929-9571
Browse Home Depot’s tools, gift cards, and more for all of Dad's home improvement projects. 

Johnston & Murphy, 200 5th Avenue, (212) 242-1636
Help Dad look his best with Johnston & Murphy's Father's Day Gift Ideas complete with stylish apparel, accessories, and shoe

Thursday Boot Company, 48 West 21st Street 2nd floor, (917) 261-6911
Shop high-quality boots and sneakers and leather accessories for Dad.

MoMath - The National Museum of Mathematics, 11 East 26th Street, (212) 542-0566
The mathematics museum's shop carries an array of products that make for great gifts such as cufflinks, MoMath clothing, puzzles, and home items.

Premier Indoor Golf,  1 East 28th Street 3rd floor, (646) 657-0174
Make reservations to practice and play with your dad.

Rizzoli Bookstore, 1133 Broadway, (212) 759-2424
Browse through staff book picks and new arrivals for dad's next favorite read. Journals, puzzles and art sets also available. 

Silver Mirror Facial Bar, 20 W 22nd St, (212) 702-8742
Dad deserves some pampering too. Gift him a facial service from Silver Mirror, such as their "Just For Men" facial tailored to help skin congestion, shaving irritation, dehydration, dryness.

Todd Snyder, 25 East 26th Street, (917) 242-3482
Head over to Todd Snyder to shop apparel, watches, wallets, and other timeless menswear classics with New York sensibility. Browse bestsellers

WTHN, 20 West 22nd Street, (646) 558-9846
Give the special man in your life the gift of self-care this Father's Day. For preventative or healing measures for Dad, pick up a gift card ranging from $50 to $150 for acupuncture sessions, herb remedies, sound meditations, and more.

Header Photo Credit: Zucker's Bagels and Smoked Fish
Thumbnail Photo Credit: Maman

Jun 4, 2021

Flatiron Fitness Series is BACK

Join us for eight weeks of outdoor, in-person fitness classes! 

Work out with us on rooftop hotel terraces Tuesday mornings at 8 am and Flatiron's signature “Wellness Wednesday” evening classes in the Public Plazas at 6 pm.


>> For Program Information & Full Class Schedule, Click Here. <<

Jun 2, 2021

May News Roundup

May news highlights include business openings on the horizon and construction projects making progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

District Businesses

Real Estate

  • The NoMad Hotel entered foreclosure this month and will be on the market soon (via The Real Deal).
  • The Flatiron Building undergoes continue its total interior renovation as most of the building remains tenant-free (via Bloomberg).
  • SL Green Realty sold their Midtown South Office located 635-641 Sixth Avenue for $325 million (via GlobeSt.com)
  • Timothy Outlon, a British furniture brand, plans to open its flagship store at 901 Broadway. 
  • The company signed a10 year lease (via Crain's New York).
  • Boston Properties is buying the leasehold interest in 360 Park Avenue South building for $300 million (via Commercial Observer).
  • Amir Loloi, the owner of the rug manufacturer Loloi Rugs, bought 260 Fifth Avenue, a 12-story office building for $52.5 million (via Commerical Observer).

Around the Neighborhood

  • Carnegie Hall announced their lineup for the summer 2021 season of Carnegie Hall Citywide. The series includes free concerts throughout the five boroughs including with Madison Square Park Conservancy (via Broadway World).
  • Augustus Saint-Gaudens’ Farragut Monument in Madison Square Park was listed as one of Wall Street Journal's top five landmarks to visit (via Wall Street Journal).
  • The National Museum of Mathematics hosts afternoon plaza events as their location remains closed due to the COVID-19 restrictions (via Time Out New York).
  • Maya Lin's Ghost Forest and its message to draw attention to the impacts of climate change were mentioned in "Odd, eerie and haunting’: behind Maya Lin’s Manhattan ghost forest" (via The Guardian)
  • Theodore Roosevelt's original home in the Flatiron District joined the National Register of Historic Places and is a museum (via Gwinnett Daily Post).
  • Blessed Unrest theater company presented Touch, a movement piece, as part of the Open Culture program on 26th Street by Madison Square Park (via The Reviews Hub).

Header Photo Credit: The Review Hub
Thumbnail Photo Credit: Shack Shack
Main Page Photo Credit: Madison Square Park

Jun 1, 2021

New Neighbor: Harry Potter New York

We are thrilled to welcome Harry Potter New York, the world's first official Harry Potter flagship store located at 935 Broadway between 22nd Street and 21st Street. The store is a multi-floored themed shopping experience with the most extensive collection of Harry Potter and Fantastic Beasts products.

"We're so excited to be opening in the Flatiron district, it's the perfect vibrant, bustling neighborhood for retail and entertainment. We couldn't help but be drawn to the architecture that looks so reminiscent of the Wizarding World," said Karl Durrant, VP and General Manager, Warner Bros. Retail.

Photo Credit: Harry Potter New York

The shop has 15 different themed areas including: the Houses of MinaLima showcasing a gallery of art from the Wizarding World, the Dirigible Plum Tree, and the Honeydukes area filled with chocolate frogs and treats! Customers can browse over 50 wands inspired by characters along with wands exclusive to the store and original movie props from Harry Potter (the Golden Snitch and Tom Riddle's Diary are just some of the showcased props). The store also has a wide range of brand collaborations with Spirit Jerseys, Loungefly handbags, and Pottery Barn to offer makeup, water bottles, and enamel pin sets. Guests can visit the Personalization Area to engrave and embroider wands, journals, and apparel.

Photo Credit: Harry Potter New York

As part of the shopping experience, the store incorporates digital technologies like the Harry Potter Fan Club app and QR codes to unlock exclusive behind-the-scenes facts and videos. The store also features two immersive multiplayer virtual reality experiences for fans to enter the Chaos at Hogwarts or Wizards Take Flight. Along with these experiences, fans can take a pose with the Griffin in front of Dumbledore's office or the Ministry of Magic phonebooth.

Photo Credit: Harry Potter New York

After being immersed in the virtual reality, fans can visit New York's only Butterbeer Bar and get Butterbeer Ice Cream and a cup of draft Butterbeer. Plus, Harry Potter inspired cupcakes and cookies. Butterbeer to-go bottles and packs are available as well including a brand-new exclusive MACUSA label designed by MinaLuma

Photo Credit: @feedyourgirlfriend

Harry Potter New York opens June 3rd. Hours of operation are 10 am to 9 pm, Monday thorugh Saturday and 11 am to 7 pm on Sundays. Tickets are not required to visit the store. When you arrive, there will be a QR code to join a virtual queue. You will be notified when to return to the store and it's your turn to enter. 

Harry Potter New York, 935 Broadway (Between 22nd Street and 21st Street), @harrypotterny

May 19, 2021

New Neighbor: Foreigner Coffee by East of Normal

A warm welcome to Foreigner, a specialty coffee and tea bar located at 64 West 21st Street! The coffee shop comes to us from East of Normal, a speakeasy advertising agency residing behind the café. The team's passion for community-building inspired the "coffee in the front, photo studio in the back" concept. 

"We believe in community. Flatiron has always been the cross-section where all of New York meets without feeling crowded (locals and tourists alike). It is a place where historical architecture inspires us to keep looking up. Something about Flatiron happens to catch New Yorkers in their best mood, or maybe it puts them in it. Either way, it’s a community we looked forward to being a part of, and are happy to serve," said Co-Owners, Sebastian & Nico Ramirez. 

The shop's name is a nod to the sentiment that a large portion of New York City is composed of foreigners and, at some point, we are all foreigners. At Foreigner, guests can enjoy coffees from around the world including Colombia, Kenya, Brazil, Ethiopia, and other unique places, as well as authentic Parisian-style pastries. Coffee-wise, you can grab everything from a cappuccino to an espresso spritz, and in terms of the tea selection, Jasmine, Earl Grey, and Matcha are just some of the offerings. Other beverages like fresh Orange Juice and Lemonade are available. 

The café menu also features some quick bites like the French-American AB&J made with organic almond butter, fresh strawberry preserves, unfiltered Uruguayan honey, and cinnamon on a puffed French brioche, and the Cambria, a cheese infused yuca dough stuffed with guava spread. Pastries include a variety of croissants, a chocolate cookie, and a brownie.

In collaboration with the Flatiron/23rd Street Partnership and Brooklyn-based design firm FANTÁSTICA, "Fast Casual" curbside seating was installed outside Foreigner. The additional outdoor seating serves as a place for people to meet, eat, and relax. 


Tucked behind the café lies the photo studio of the creative agency East of Normal whose small, but mighty team services world-class clients. The team produces videos, photos, campaigns, and branding for brands that want to make an impact. Furthermore, the agency prides itself on never playing it safe... doing things “East” of average. They're an independent company happily camped outside the norm. 

When asked what inspired the business idea of a photo studio with a public coffee shop, Sebastian and Nico shared, "Our sense of community runs deep, and meeting new people brings fresh energy. People connect when they break bread and the simplest form of breaking bread is sharing a coffee or tea with someone. Having that present, and literally be our front door, keeps our energy fresh and rooted in the unpredictability of creativity that a corporate environment can dampen. Foreigner is us saying we want to be part of the community that surrounds us, not just exist inside it independently." 

Foreigner is open daily from 8 am to 3 pm. 

Foreigner, 64 West 21st Street (Between Sixth Avenue and Fifth Avenue), @foreigner.nyc


Photo Credit: Foreigner & East of Normal

May 10, 2021

Summer Bucket List: Things to do in Flatiron & NoMad

As warm weather sets in and the city further reopens, explore "must-do" activities in Flatiron and NoMad. Add experiences around the neighborhood to your NYC summer bucket list including museums, interactive dining, a little friendly competition, live music, and craft workshops.

Entertaining and Interactive Experiences

Arlo NoMad Hotel's Rooftop Fitness, 11 East 31st Street
Participate in Arlo's Well+Fit rooftop fitness series and enjoy a morning workout class on the roof of the hotel! Reserve a spot with Flatiron-based LL Studio for rooftop yoga via Mind+Body here. Other studio partners

Chelsea Flea Market, 29 West 25th Street, btwn Fifth & Sixth Avenue
A treasure trove of one-of-a-kind finds, shop the Chelsea Flea Market every Saturday and Sunday, from 8 am to 5 pm, rain or shine! Browse art, jewelry, antiques, and unique vintage goods.

The FRIENDS™ Experience, 130 East 23rd Street, Get Tickets Here
Visit the two-floor immersive space and explore the world of everyone's favorite show, FRIENDS™. After you check out all 18 rooms, stop by the Central Perk cafe for themed treats and coffee and grab a souvenir at their store. Plan a one-of-a-kind staycation - you and a friend can sleepover and have the whole place to yourselves for a night. 

Gramercy Theatre, 127 East 23rd Street, (212) 614-6932, Concert Line-up
Concerts are something we've all missed and longed for the past year. Check out upcoming music performances for this summer at Gramercy Theatre. 

Il Fiorista, 17 West 26th Street, (646) 490-8240, Florist Classes
The flower and herb-focused restaurant doubles as a floral education center as well. Workshops are regularly offered at the space. Past classes included designing arrangements and learning how to make floral cocktails. Upcoming floral workshops can be found here.

Madison Square Park, 11 Madison Avenue 
Beautifully maintained by the Madison Square Park Conservancy, take a stroll around the park, grab a burger at the original Shake Shack, and view the park's current art exhibit Ghost Forest by Maya Lin

Premier Indoor Golf, 1 East 28th Street 3rd floor, (646) 657-0174, Make a Reservation
Whether you're a pro, a newbie, or looking for a fun experience, play, practice, and improve your game with Premier Indoor Golf. As you practice and play, you'll have access to comprehensive data metrics for every shot and your choice of courses from around the world. 

Society Billiards + Bar, 10 East 21st Street, (212) 420-1000, Make a Reservation
Spend an evening playing a round of pool at this underground pool hall any day of the week. Grab cocktails and bites while you're at.

SPiN Ping Pong Lounge New York, 48 East 23rd Street, (212) 982-8802, Book a Table
Challenge a date, loved one, or small group of friends to a ping pong competition. Reserve one of SPiN's 19 tables, enjoy a couple of games, and try their food and drink menu.

Thyme Bar, 20 West 23rd Street, (646) 828 8707, Get Tickets Here
Treat yourself to the ultimate cocktail dining experience... picture cocktails and dishes that are so exquisite you can't help but reach for your phone each course to grab a picture. Tickets to reserve a table are recommended.

Explore Museums & Galleries

The Center for Book Arts, 28 West 27th Street, (212) 481-0295, Admission is Free
Showcasing the art of books, check out CFBA's current exibitions:  Interspecies Futures curated by Oscar Salguero, Veiled Taxonomies by Betsy Stirratt, and Lights, Tunnels, Passages, & Shadows by Maureen Catbagan. Check out the Center for Book Arts’ Education Program's weekly classes and workshops.

Fotografiska, 281 Park Ave South, (212) 433-3686, Get Tickets Here
Explore the world-renowned photography museum! Walk around their gift shop and view current exhibitions: ONXY by Andrienne Raquel, Your Gaze Belongs to Me by Pixy Liao, and more! Check out upcoming events and programmings like Midweek Mindfulness and film screening of Hassan Hajjaj's A Day In The Life of Karima: A Henna Girl.

Museum of Sex, 233 Fifth Avenue, (212) 689-6337, Get Tickets Here
Discover the evolution of sexuality at this museum and check out their lobby gift shop. View current exhibitions: Cam LifeCabinet of Curiosities: Selections from Secret Collections, and BAD: Betty A. Dodson & the Liberation of Masturbation, A Tribute

Pen and Brush, 29 East 22nd Street, (212) 475-3669, Admission is Free
The 125-year-old not-for-profit showcases the work of female artists and writers with the ultimate goal of effecting change within the marketplace. The gallery is open Tuesday through Friday, 11 am to 5 pm. Evening Hours and Saturdays are available by appointment - contact elizabirdie@penandbrush.org.

Poster House, 119 West 23rd Street, (917) 722-2439, Get Tickets Here
Celebrating the art of the poster, stop by to see current exhibitions: Vera List & The Posters Of Lincoln CenterJulius Klinger: Posters for a Modern Age, and Freak Power. Browse their gift shop and enjoy their in-house coffee shop! 

Thumbnail, Header, & Slider Image Credit: The Thyme Bar, Dining & Cocktail Experience via Worth Magazine

May 5, 2021

April News Roundup

April news highlights include business openings on the horizon and construction projects making progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

  • Sona, The Sentry, Dippin' Dots, and Seeyamañana were featured in "A Running List of New Restaurants That Opened in New York City, April 2021" (via Eater NY). 
  • Eleven Madison Park will reopen their dining room next month with a plant-based menu and is deploying a food truck called Eleven Madison Truck. Daniel Humm, chef and owner, partnered with Rethink Food NYC, a non-proft, to feed underserved food communities and feed frontline works with the food truck (via Bloomberg).
  • Cote and Scarpetta gave commentary on how the pandemic changed the restaurant scene in "Restaurants Confront a New Pandemic Problem: Customers Who Don’t Want to Leave “People used to be busy. Now they like to hang out” (via Grub Street).
  • At the upcoming Ritz-Carlton hotel located at 1185 Broadway, Zaytinya, a Mediterranean restaurant, is scheduled to open with the hotel this fall followed by the opening of Bazaar (via New York Times).
  • Planta Queen, an Asian-inspired restaurant, expands with a location coming to 15 West 27th Street (via Miami New Times). 
  • Seeyamañana, a new plant-based Mexican restaurant from the owers of Patent Pending, opens at 49 West 27th Street (via Eater New York).
  • SERRA by Birreria located on the rooftop of Eataly opened with their new theme for the spring with an Italian greenhouse-inspired concept (via 6sqft).
  • AweSum DimSum is featured in the "17 Restaurants Where New Yorkers Can Make Up for Lost Time" (via The New York Times).
  • Sona and its new menu of reimagined Indian classic dishes received a notable shoutout with its  Masala-Stuffed Chicken Wings cited as a standout (via Eater NY).
  • Mark's Off Madison's M.O.M Home Service takeout and delivery option was named one of "13 Restaurants Perfect for Mother's Day Brunch." (via Eater NY)
  • Hill Country's menu of Central Texas barbecue landed a spot on "New York City's Essential Barbecue Restaurants" list (via Eater NY).
  • ilili, a Lebanese cuisine restaurant, was named one of "24 NYC restaurants to enjoy Mother's Day brunch" at (via 6sqft). 

District Businesses

  • Project Gaia by Maison De Papillon opened a multi-brand concept store featuring artists and purpose-driven brands (via Retail Touch Points).
  • The health and fitness club Life Time is set to open an additional location in the Flatiron District (via Fortune).
  • Avanade, a technology consulting firm, launches a pilot program to bring in employees based on their own schedules. “It’s completely integrated. It’s about creating more sustained patterns that suit you — work hours that suit your needs best," said Caroline Fanning, chief people officer at the company (via New York Post). 
  • Tend, a dental studio located on 29 East 21st Street, will expand with additional New York City locations (via New York Business Journal). 
  • Harry Potter New York's flagship store is set to open June 3rd at 935 Broadway (via Entertainment Weekly). 
  • Todd Snyder partners with Atlier & Repairs for an exclusive collection of upcycled vintage pieces in celebration of Earth Day. The clothing featuring quilting and Japanese-inspired embroidery can be found at Todd Snyder (via Women's Wear Daily).

Real Estate

  • The Fifth Avenue Hotel, a 24-story tower designed by Perkins Eastman, PBDW Architects, and Martin Brudnizki Design Studio, is currently under-going facade work. The hotel is located at 250 Fifth Avenue (via YIMBY NY).
  • 7-9 East 30th Street, a 227-foot-tall residential building with ground-level retail space continues work on its facade (via YIMBY NY).
  • Julie Chartoff and Irene Glezos, residents of the Gilsey House Building, renovated the original interior of the apartment with architects Max Worrell and Jejon Yeung (via Curbed).
  • Arch Companies, a real estate company, relocates offices from 524 Broadway SoHo to 15 West 27th Street NoMad. The company leased the space from Kaufman Organization (via Commercial Observer).
  • General Assembly, the tech-focused continuing education organization, renews its lease for the next 10 years at 915 Broadway, an ABS Partners Real Estate building (via The Real Deal).
  • Tribeca Investment Group, PGIM Real Estate, and Meadow Partners plan for a $350 million redevelopment of 295 Fifth Avenue, The Textile Building. The companies hired Studios Architecture to renovate the 700,000 s/f office space to be safe for employees to come back into the workplace and respect the history and uniqueness of the building (via Real Estate Weekly).
  • Rimadesio, an Italian furniture designer, opens up a 6,200 s/f flagship store lease at 102 Madison Avenue (via Real Estate Weekly).
  • Rockrose Developmenet purchased a 218,000-square-foot office building at 11 East 26th Street (via The Real Deal). 

Around the Neighborhood

  • Madison Square Park listed as one of Gotham's favorite picnic locations (via Gotham).
  • Designer and architect Maya Lin's "Ghost Forest" is fully installed at Madison Square Park and highlights the effects of climate change (via Gothamist).
  • As part of the NYC Open Culture Program, Blessed Unrest presented a movement-based performance called TOUCH from May 1st - 9th at East 26th Street between 5th Avenue and Madison Avenue (via Broadway World).
  • Vineyard Theater presented The Busking Project with Tony Award-winning actor Bill Irwin. The 15-minute outdoor live performance happened at Astor Place and Madison Square Park during April 22 - 30 and May 2 (via Broadway World).
  • WATG design firm creates "Green Block" GIFS of places around the world like the Flatiron District of Broadway and 5th Avenue (via Core 77).
  • Department of Transportation comes out with their Broadway Vision for Midtown areas like the Flatiron District, Garment District, and near Times Square. "Slow Streets" reduce the speed of traffic and give more space to pedestrians and bikers (via Patch).


Header Photo Credit: Eleven Madison, Food Truck
Thumbnail Photo Credit: Serra by Birreria at Eataly



2021 Archive

Celebrating & Honoring Juneteeth

Celebrating Pride Month Guide 2021

Father's Day Guide: Offers at Flatiron Shops & Restaurant

Flatiron Fitness Series is BACK

May News Roundup

New Neighbor: Harry Potter New York

New Neighbor: Foreigner Coffee by East of Normal

Summer Bucket List: Things to do in Flatiron & NoMad

April News Roundup

'Brave of Heart Fund' for Families of Healthcare Heroes

New Neighbor: Project Gaia

The Partnership Releases The Flatiron & NoMad Real Estate Snapshot Newsletter, Q1 2021

Takeout Flatiron Recap: $35,715.68 Spent With Food & Bev Establishments

New Neighbor: Krispy Kreme

Mother's Day Guide: Offers at Flatiron Shops & Restaurant

Q1 2021 Flatiron Market Report

New Neighbor: Dippin’ Dots and Doc Popcorn

New Neighbor: Nuts Factory

March News Roundup

Support Asian-Owned Businesses in Flatiron

Easter & Passover Offerings in Flatiron

New Neighbor: The FRIENDS™ Experience

Support Women-Owned Businesses in Flatiron

February News Roundup

'Gifts for the Greater Good' Goes a Little Further

Hot Chocolate Roundup

Black Owned Businesses to Support

Order Takeout to Win Dinner for a Year!

January News Roundup

Celebrate Valentine's Day with Local Shops, Restaurants, and Hotels

NY State Partnering with Ritual ONE Online Ordering Platform

New Neighbor: Mista Oh, Korean BBQ & Comfort Food

2021 Flatiron & NoMad Business Survey

New Neighbor: Mark's Off Madison, Restaurant & Bagel Bakery

New Neighbor: Life Time Fitness Club

Gifts for the Greater Good: Program Recap & THANK YOU!

December News Roundup

Flatiron Fitness Offerings