Jan 12, 2022

Healthy Eats Roundup

Resolving to eat healthier in 2022? The district is home to dozens of health-conscious, vegetarian, and plant-based eateries that don't sacrifice flavor. Explore healthy breakfast, lunch, snack, and dinner options.

Birch Coffee, 21 East 27th Street, (212)-686-1444
Newly re-opened Birch Coffee now serves an entirely plant-based menu. Enjoy your caffeine fix with milk substitutes such as oat, soy, almond, and grab a vegan treat.

Bite, 62 West 22nd Street, (646)-649-2768
This Mediterranean café serves healthy options for any time of day. With an electic menu, Bite offers Mediterranean dishes to Thai inspired curry to Italian panini sandwiches. Without any preservatives, you'll enjoy a meal full of fresh ingredients. 

Bombay Sandwich Co., 48 West 27th Street, (646)-781-9756
Bombay Sandwich Co. offers a variety of healthy vegetarian and vegan dishes for lunch and dinner. A couple highlights include the chickpea stew-based Chana Masala Bowl and the flavorful Mango Chili Beyond Burger made with fresh mango salsa.

Photo Credit: Bombay Sandwich Co.

Dig Inn, 460 Park Avenue South, (646)-908-4998
Focusing on mindful sourcing of ingredients, Dig Inn curates their menu with local farmers that features seasonal highlights, Dig greens, and chef's specials. Dig also offers customers the option to Build Your Own Marketbowl with your choice of a base, protein, sauce, and two sides.

Fields Good Chicken, 46A East 23rd Street, (212)-564-9805
Never fried, and always prepared from scratch in-house, Fields Good Chicken offers a menu of healthy comfort food. Enjoy seasoned grilled and rotisserie chicken in a variety of options from bowls to salads and tasty sides. 

Honeybrains, 34 West 22nd Street, (917)-472-7682
Honeybrains creates nutritious and delicious options, with a menu featuring brain bowls with essential nutrients and salads along with fresh-pressed juices to keep you energized and feeling good. 

INDAY, 1133 Broadway, (917)-521-5012 
INDAY serves seasonal, Indian-inspired dishes that are all 100% free of gluten, soy, and refined sugar. The menu features seasonal mains, salads, curries, and sides that are customizable to your choice of base and protein. 

Photo Credit: INDAY

Joe & The Juice, 1165 Broadway
The popular coffee and juice chain offers health-conscious fare with a menu featuring early morning energy like breakfast bowls and fresh juices, and mid-day pick-me-ups like coffee to smoothies.

Juice Press, 1 West 22nd Street 
Stop by Juice Press for fruit, green, and organic protein smoothies to keep you feeling good. With focus points on protein, energy, antioxidants, and wellness, you can tailor your smoothie, bowl or cold-pressed juice. 

Little Beet, 1140 Broadway, (212)-367-8015
The Little Beet offers a menu of wholesome food with ingredients carefully sourced from trusted farmers and purveyors. Enjoy greens, rice, or quinoa-based bowls with proteins, vegetable sides, garnishes, and sauces. Dietary preferences can be accommodated. 

NuLeaf, 23 West 23rd Street, (917)-388-3566
NuLeaf brings plant positive eats with bowls, salads, and handhelds using locally-sourced ingredients. With a 100% plant-based menu that is also earth-friendly. You can feel good about your food, and know that it's environmentally conscious. 

Photo Credit: NuLeaf

Oakberry Acai Bowls & Smoothies, 1158 Broadway, (646)-477-9725
Oakberry serves 100% natural açai bowls and smoothies, perfect for a healthy, on-the-go breakfast or treat filled with antioxidants. The açai bowls come in three sizes, 12 oz, 16 oz, and 24 oz that you can layer with toppings such as granola, almond butter, and fresh berries. 

Om Juice Bar, 62 Madison Avenue, (917)-409-5900
Om Juice Bar uses no additives or hidden ingredients to create wholesome goodness you can taste in all of their menu offerings, including fresh juices, shots, smoothies, and bowls. Pair your juice with a vegan bite to eat. 

Planta Queen, 15 West 27th Street, (917)-675-7700
This innovative plant-based restaurant serves dishes focused on Asian-fusion cuisine.  Planta Queen's menu features drool-worthy vegan sushi, small plates, and cocktails. 

Taïm, 64 West 22nd Street, (212)-966-7364
Taïm offers tasty Mediterranean fare, with a menu featuring Falafel, Impossible Kebabs, and Eggplant Sabich. Customize your pita or bowl, with your choice of base, main, toppings and sauces. 

Veggie Grill, 12 West 23rd Street, (332)-600-7001
Fast-casual Veggie Grill offers an entirely vegan menu featuring American diner-style classics like burgers, sandwiches, salads and bowls. 

Header Photo Credit: The Little Beet.
Thumbnail Photo Credit: Taïm.
Home Page Photo Credit: Om Juice Bar.

Jan 12, 2022

NYC Restaurant Week 2022

NYC Restaurant Week is back this winter from January 18 to February 13th, 2022! NYC Restaurant Week is a semiannual promotion by NYC & Company, the official destination marketing organization for the five boroughs of New York City.

Take advantage of special menus and deals at Flatiron and NoMad restaurants. Enjoy a 2-course lunch or 3-course dinner from $29, $39, or $59.

To preview menus and book a table at neighborhood restaurants, visit here

Special promotion for Masercard holders: get $10 back when you spend $39 or more in a single transaction during NYC Restaurant Week. To participate, enroll any eligible Mastercard to receive a $10 statement credit. Takeout and delivery are not eligible for the promotion.

See below for a list of participating Flatiron & NoMad restaurants:

12 East 22nd Street

250 Park Avenue South
(212) 995-0242

19 East 26th Street

Dos Caminos
373 Park Avenue South
(212) 294-1000

Giorgio's of Gramercy 
27 E 21st Street
(212) 477-0007

Gramercy Tavern 
42 E 20th Street
(212) 477-0777

Hortus NYC
271 Fifth Avenue
(646) 858-3784

Il Fiorista
17 West 26th Street
(646) 490-8240

236 Fifth Avenue

Isabelle's Osteria 
249 Park Avenue South 
(212) 388-1145

Jue Lan Club
49 West 20th Street
(646) 524-7409

1184 Broadway
(212) 221-2510 

249 Park Avenue South 
(212) 254-5858

29 East 29th Street
(212) 651-3800

5 West 21st Street
(212) 380-1950

Mr. Mista Oh
41 West 24th Street
(646) 559-8858

Obicá Mozzarella Bar
928 Broadway
(212) 777-2754

35 West 20th Street
(212) 463-7890

381 Park Avenue South
(212) 335-0093

Sarashina Horii
45 East 20th Street
(917) 409-0546

88 Madison Avenue
(212) 691-0555

Tarallucci e Vino
44 East 28th Street
(212) 779-1100

The Flatiron Room
37 West 26th Street
(212) 725-3860

210 Fifth Avenue
(212) 920-6233

Yakiniku Futago
37 West 17th Street
(212) 620-0225

Zero Otto Nove
15 West 21st Street
(212) 242-0899

All Photography Credit: NYC & Company.

Jan 10, 2022

Q4 2021 Flatiron Pedestrian Report

 The Partnership collects pedestrian counts on the Flatiron Public Plazas via three cameras that anonymously tally the number of people passing through. Our latest report summarizes data from October 1st through December 31st. 

In Q4 2021, the Flatiron Public Plazas welcomed 50% more pedestrian traffic over last quarter with nearly 60K people per day. Plaza volumes increased 90% from Q4 2020 and rebounded to near pre-pandemic levels due in part to numerous special events.

>>>Q4 2021 Pedestrian Report 
Jan 5, 2022

January Joiner: Get Active in 2022

Kick off 2022 with a new fitness routine and take advantage of new client deals from local gyms and studios. 

Cardio, HIIT, & Strength Training 

Barry's Bootcamp, 107 East 27th Street, (917)-675-7158
Experience HIIT interval training at Barry's Bootcamp with a workout that's one part cardio and one part strength. Try out community-driven, virtual classes with Barry's X, and get a 7-day free trial

Julian Walker Studio, 29 East 31st Street, 6th Floor, (212)-532-1383
The studio offers professional personal training that focuses on cardiovascular conditioning, strength conditioning, core stability training, balance and flexibility. Sign up & receive $100 off your first personal training package. 

Mile High Run Club, 24 West 25th Street, (347)-309-7083
Maybe you're a marathon or beginner runner and want to try coached running. Head to Mile High Run Club, and try a run workout designed for every level. Enjoy an Intro Offer for 2 class for $40. Expires 30 days after purchase date. 

Plush Fitness, 6 East 30th Street, 2nd Floor, (212)-213-6586
Whether you're looking for 1-on-1, group, or solo training, Plush Fitness has got you covered with total body strength and conditioning workouts. First-timers can enjoy their first class for free

Rumble Training, 49 West 23rd Street, (415)-287-0425
First-timers at the boxing and cardio studio Rumble Training, can buy one class and get one class free. Expires 30 days after purchase date. 

Stretch*d, 27 West 20th Street, (212)-548-5600
Build your flexibility and range of motion as well as relieve pain and soreness with 1-on-1 assisted stretching at Stretch*d. Choose from three stretch session options with Intro Special prices. 

Tone House, 32 East 31st Street, (646)-453-6633
Tone House is a strength and conditioning athletic training facility. Join Tone House with the New Athlete Special and purchase a Rookie Pass to get your first 2 classes for the price of 1 ($45). 

Barre, Dance & Pilates

AKT, 1182 Broadway, 2nd Floor, (315)-508-7819
New clients at AKT, a dance-based cardio fitness studio, can try a free intro class. Enjoy strength and toning with exciting cardio dance intervals.

Dancebody NoMad, 1158 Broadway, 4th Floor, (212)-500-1174
Join DanceBody Live to dance from anywhere at anytime. Get 2 months for $25 plus a free 14-day trial with code: 2022. Or, workout in-person and enjoy a special rate of $25 for your first in-studio class. 

PMT House of Dance, 28 West 25th Street, 2nd Floor, (212)-924-5694
Immerse yourself in many styles of dance such at PMT House of Dance. Single classes and packages are flexible and affordable. Try a single class for just $18 or a 10 class card for $150, among additional options. 

Pop Physique, 31 West 26th Street, (646)-833-7426
Try ballet barre-based classes at Pop Physique. Enjoy their new client specials of 30 day unlimited in-studio or livestream pass. $160 for in-studio and $150 for livestream

Power Pilates, 327 Park Avenue South, 2nd Floor, (212)-627-5878
With the 123 Pilates Intro Offer, you'll receive 1 appartus session, 2 tower or reformer classes, and 3 mat classes, for only $123. Try out another deal with Intro Offer: 5 Beginner Mat Classes for just $89. 

SLT 137 Fifth Avenue, 2nd Floor, OR SLT Tread, 88 Madison Avenue 
At SLT, strengthen, lengthen, and tone your body through a counter-resistance and controlled movement Pilates workout. At their new concept, SLT Tread, toning meets cardio, featuring  Pilates and treadmill workouts. Enjoy the Intro 2 Class Pack for just $42 or one-time 3 Pack $108

[solidcore], 31 East 31st Street, (646)-481-4927
[solidcore] is a Pilates redefined, full-body workout studio that breaks down your muscles to build them back stronger. Enjoy the New Client Special that includes 2 weeks free of unlimited classes. 

The 100s Pilates, 53 West 28th Street, (212)-689-5100
The 100s Pilates offers a variety pilates classes taught by the studio's founder and lead instructor. Try out a class with the new client offer for $36. 

Fitness Clubs & Gyms

Equinox Park Avenue, 1 Park Avenue, (212)-779-1727
This neighborhood Equinox Club location is offering a Trial Group Fitness Class. Claim your exclusive offer here

New York Sports Club, 113 East 23rd Street, (212)-982-4400
Head to New York Sports Club at their 23rd Street location for a 5 day free trial, or sign up for a 30 Day Guest Pass for $93. 


bodē nyc, 182 Fifth Avenue, (212)-206-9400
Sign up for bodē nyc's welcome special offer of 3 classes for only $55. 

Body & Brain Yoga Tai Chi, 830 Sixth Avenue, 3rd Floor, (212)-691-7799
Body & Brain Yoga combines Yoga, Tai Chi, breathwork, and meditation exercises in classes. New client offers include an Intro Session for $15 in-studio or online, 1 Group Class + an Introductory Session for $25 in-studio or online, and an Unlimited Online Trial Month for $99. 

CorePower Yoga, 29 West 30th Street, Suite B, (866)-441-9642
Join CorePower Yoga this month and receive 20% off an All Access Membership, which includes unlimited access to live and on-demand classes, priority in-studio booking, 15% off retail, and no commitment. Offer ends January 16, 2022. 

Dharma Yoga, 46 West 24th Street, (212)-889-8160
Dharma Yoga has new client specials perfect for the new year. New Student Zoom Specials include a buy one class, get one free for $25 and a monthly unlimited pass for $135. New Student In-Studio Specials include a buy one class, get one free for $35 and a 5 class pack for $75. 

Y7 Studio, 25 West 23rd Street, (646)-820-0781
Check out Y7's online yoga classes and enjoy unlimited access to all yoga flows with a 7- day free trial followed by a membership of $16/month. 

Header Photo Credit: Tone House.
Thumbnail Photo Credit: SLT.
Home Page Photo Credit: [solidcore].

Jan 4, 2022

An Expanded Business District Launches: Letter from Executive Director James Mettham

Happy New Year to the Flatiron and NoMad community!

We are excited to report the launch of our long-awaited Business Improvement District (BID) expansion, nearly doubling the district’s size. On Monday, we began providing our supplemental services to a new, larger footprint that now includes 20th Street, Sixth Avenue up to 31st Street, and more of NoMad. These dynamic blocks will strengthen our identity as a vibrant, mixed-use community. Our new stakeholders can look forward to cleaner and safer streets, more inviting and beautified public spaces, and more support for small businesses.

Pictured: New Sanitation Crew Members

We are eager to build on the momentum of the past year when hundreds of our longstanding businesses proved their resilience, dozens of new businesses opened, exciting real estate developments progressed, and visitors and employees returned to the neighborhood in large numbers.

You can look forward to the continuation of Open Restaurants, the growth of our thriving Open Streets, and more innovative public realm projects like our recently unveiled Flatiron Slow Street and the NoMad Piazza Pop-Up. You will also have more opportunities to participate in in-person programming like our annual 23 Days of Flatiron Cheer, which enlivened the Flatiron Public Plazas last month, attracting visitors from near and far.

Pictured: Street sweeping and litter removal along Sixth Avenue

We know that our work to sustain Flatiron and NoMad’s vitality will be critical in 2022, especially in the coming weeks as our City meets the challenges of another COVID surge. That’s why you will find our teams on the streets every day, responding to the evolving needs of our local businesses, workers, residents, and visitors. You will also find the latest neighborhood news, information, and district promotions here in our newsletter, on our website, and on our social media channels (IG, FB, Twitter).

Working together with all of you, we are confident that the economic recovery that has uplifted Flatiron and NoMad will continue in 2022. If you have any questions or need assistance, please don’t hesitate to contact us at info@FlatironDistrict.NYC or 212-741-2323.


James Mettham Signature

James Mettham
Executive Director

Jan 3, 2022

2022 Community Survey

The Flatiron Partnership hosts a community survey each year to evaluate our work and help identify the community's priorities for Flatiron & NoMad. Questions focus on services we provide including sanitation, public safety, homeless outreach, community programming, district marketing, and greening/horticulture.

Please take 5-10 minutes to complete the survey below. Your feedback will inform how we can be most helpful and prioritize for the year to come. As neighbors, we are here to listen.

As a thank you, we will randomly select four respondents who complete the survey to receive a $100 gift card to MARTA, Milu, SUGARFISH, or The Churchill Tavern.

>>>Flatiron Partnership Annual Survey 2022

Jan 3, 2022

December News Roundup

News highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News

Restaurants & Bars

District Businesses

Real Estate

Around the Neighborhood

  • The nation's oldest public Christmas tree lighting ceremony took place at Madison Square Park (via 6sqft).
  • Flatiron was featured in the 'Top 10 Hottest NYC Neighborhoods for 2022' (via Time Out).

Header Photo Credit: Noda.
Thumbnail Photo Credit: The Fifth Avenue Hotel.

Jan 3, 2022

New Neighbor: Flip'd by IHOP

We’re excited to welcome Flip’d by IHOP, a new fast-casual concept from the well-known pancake establishment. Located at 110 East 23rd Street, this marks Flip’d by IHOP’s first major city and East Coast location. Flip’d by IHOP is led by restauranteur and entrepreneur Robert “Don Pooh” Cummins, owner of Brooklyn Chop House and Brooklyn Dumpling Shop, and longtime IHOP franchise owner Bryan McKenzie.

Flip’d by IHOP’s 1,800 square foot interior offers customers a view into a fully open kitchen to watch their food being prepared and made to order in just minutes. Flip’d by IHOP also features conveninet self-order kiosks for customers on-the-go looking to save time. And if your in the mood to sit down and enjoy your meal, Flip’d by IHOP offers 20 indoor seats for customers as well. 

Photo Credit: @wabbitwacksnyc

Flip’d by IHOP’s all-day menu features breakfast staples such as Signature Pancake Bowls, Egg Sammies, Breakfast Burritos, Burgers, Classic Combos, and Salads. All dishes are made with fresh ingredients that can be customized with add-ons to create the perfect meal you're in the mood for. 

Order a classic such as the The Flip'd Original Pancake Bowl that features four delicious buttermilk pancakes and real whipped butter. Mix-in fresh fruit like bananas and chocolate chips for an extra treat. Top off your pancake bowl with whipped cream, blueberry compote, or fresh strawberries. You can make it full meal with combo options that include eggs and your choice of bacon or sausage links.

Photo Credit: @tastesbetterhere 

Flip'd by IHOP also has plenty of savory menu items like Egg Sammies and Breakfast Burritos. Enjoy The Cali Egg Sammie with avocado, roasted tomatoes, baby arugula, and pepper jack cheese. Or, create a Breakfast Burrito Bowl like the Bacon Temptation with scrambled eggs over crispy potatoes topped with jack & cheddar cheese, hickory-smoked bacon, roasted tomatoes, and zesty hollandaise. Add a side of buttermilk pancakes or a cup of fresh fruit to your meal. 

Photo Credit: Flip'd by IHOP

Pair any of these dishes with a refreshing cold or hot beverage like Signature Flip'd House Roast Coffee, Nitro Cold Brew, or Signature Hot Cocoa. Save room for dessert with bakery items featuring an assortment of tasty croissants, muffins, and cookies.   

Photo Credit: Flip'd by IHOP

Stop into Flip'd by IHOP for a convenient, flavorful meal for breakfast, lunch or dinner. 

Flip'd by IHOP is open daily from 7 am to 10 pm. Order in person or online for pick-up here. Delivery is available through Grubhub, DoorDash, and Uber Eats

Flip'd by IHOP, 110 East 23rd Street, @flipdny.

Header Photo Credit: Flip'd by IHOP via Fast Casual
Thumbnail Photo Credit: @wabbitwacksnyc.
Home Page Photo Credit: Ty "MrVizionAir" for Flip'd by IHOP.

Dec 22, 2021

COVID Testing Sites: In & Around Flatiron + NoMad

The safety of our community is of the utmost importance to us. Please see below list of COVID testing locations at neaby urgent cares, hospitals, pharmacies, and physician offices. At the bottom, you will find a list of mobile testing sites.

Operating hours and availability are constantly changing. We will do our best to stay up-to-date with new information. Please contact locations directly for more information. The NYC.GOV testing portal is a helpful resource to find locations by zip code as well. 

City MD West 23rd
37 West 23rd Street 
Open Mon - Fri, 8 am - 8 pm 
Open Sat & Sun, 9 am - 6 pm 
COVID-19 testing is walk-in only, no appointment needed.
Click Here for more Information

City MD East 23rd 
212 East 23rd St
Open Mon - Fri, 8 am - 8 pm 
Open Sat & Sun, 8 am - 5 pm 
COVID-19 testing is walk-in only, no appointment needed.
Click Here for more Information

600 Sixth Avenue 
(646) 449-8724
Open 8 am - 7 pm 
Appointments are not required but preffered.
Click Here For More Information & to Schedule

Healthsource Pharmacy II, Pharmacy Clinic
120 East 34th Street, New York, NY 10016
(212) 481-6600
Mon-Fri: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 2:00 PM
Click Here to Book

Midtown New York Doctors Walk-In Urgent Care
205 Lexington Avenue
(212) 684-4700
Open Mon - Fri: 8:00am - 8:00pm | Sat - Sun: 9 am - 4 pm
Click Here For Information

Michele Martinho, MD., Physician's Office
308A East 15th St, New York, NY 10003
(212) 420-6460
Open Mon - Thurs 9AM-5PM, Fri 9 am - 3 pm. 
Call (212) 420-6460 or visit web-page to schedule appointment.
Click Here For Information

Northwell Health Urgent Care Chelsea 
225 West 23rd Street 
Mon - Thu 8:00 am - 8:00 pm
Fri 8:00 am - 4:00 pm
Sat - Sun9:00 am - 5:00 pm
(212) 897-1994
*Can save your spot in line virtually 
Click Here For Infomation.  

NYC Dept. of Health COVID19 Express, Chelsea Health Center 
303 Ninth Avenue 
By appointment only.
Book Here

NYC Health + Hospitals/Bellevue
462 First Avenue
Monday – Thursday, Walk Ins: 7:30 a.m. – 3:30 p.m.
Sunday, 9 a.m. – 1 p.m.
*Walk-in hours maybe subject to change depending on patient volume.
Bellevue Testing will be closing at noon on Friday 12/24 and we will be CLOSED on Christmas Day 12/25
Click Here For Information. You can pre-register for your visit. (Find Bellevue listing on this webpage, and select "Pre-register" button below listing).

ProHealth Pharmacy 
385 2nd Avenue New York, NY 10010
(212) 684-8300
Open Mon - Fri 9AM-8PM, Sat 9 am - 6 om, and Sunday 10 am - 4 pm. 
Click Here For More Information & to Schedule a Test

ProHealth Urgent Care of Gramercy Park 
291 Third Avenue 
Monday to Friday, 8 am to 8 pm
Saturday and Sunday, 8 am to 5 pm
Walk in or book in advance with MyChart.
Click here for Information & to Reserve Your Spot

ProHealth Urgent Care of Stuyvesant
348 East 23rd Street
Monday to Friday, 8 am to 8 pm
Saturday and Sunday, 8 am to 5 pm
Walk in or book in advance with MyChart.
Click here for Information & to Reserve Your Spot

Quest Diagnostics 
Multiple locations: 268 Third Avenue & 21 East 22nd Street 
(866) 697-8378
Click Here For Infomation

Test Now and Go, Manhattan 
345 Park Avenue 
Mon-Fri: 8 AM – 6 PM; Sa-Sun: 12 – 5 PM
You can schedule your test here
Click Here For Information.

Total Health & Wellness Medical Center
Multiple locations: 902 Broadway &  99 Madison Avenue & 1115 Broadway 
Call to get tested 917-634-6063

 Mobile Testing Site Locations (As of 12/22): 

  • 23rd Street & Fifth Avenue (by LEGO store) 
  • 27th Street, Btwn Sixth & Seventh Avenue (closer to Sixth Avenue) 
  • 23rd Street, Btwn Broadway & Madison Ave (Madison Square Park Side) 
  • 23rd Street & Madison Avenue (By FedEx location at 8 East 23rd Street) 
  • 166 Fifth Avenue (by Eileen Fisher Store) 
  • Broadway, Btwn East 23rd and 22nd Street (by TD Bank) 
  • Sixth Avenue and 21st Street (by Cava 678 Sixth Avenue) 
  • 123 East 23rd Street 


Header Image Credit: City of New York 
Thumbnail Image Credit: Instagram User @usa_shka