Sep 21, 2021

New Neighbor: Joe & The Juice

Meet Joe and The Juice's newest location at 1165 Broadway, where you can grab fresh-pressed juices and vegan shakes, wake up with handcrafted coffees and tea, and enjoy a quick bite or sweet treat. 

Photo Credit: Joe & The Juice

Founded in 2002, the juice shop chain offers health-conscious fare in a modern, ambient setting. While serving quick eats, juice, and coffee, Joe & The Juice sets out to create an atmosphere, unlike other cafes. The space's open layout feels both communal and private, and you're greeted by "juicers," aka the Joe & the Juice staff, who engage with customers while getting your order prepared and served. Take a seat at one of the mid-century modern tables next to an inviting book-lined wall.

Photo Credit: Joe & The Juice

The menu is designed to offer energy for early morning or mid-day pick-me-ups and satisfy a craving. Joe and The Juice prides itself on serving healthy products and never at the expense of taste. In the morning, head inside to try the Energizer Juice with red grapefruit, ginger, and apple, or have a Turmeric Shot with turmeric, lemon, apple, and black pepper. Joe also features two Breakfast Bowl offerings, the Acai Bowl 2.0 or the Spirulina Bowl, both filled with antioxidants. If you love coffee, have a classic Cappuccino with espresso and milk or an Iced Americano

Photo Credit: Joe & The Juice

For lunch, enjoy sandwiches like the Tunacado on Joe's Classic Bread, with tuna mousse, avocado, tomato, and pesto, and try Joe's new salads like Green Vegan Bowl with avocado, kale, cabbage, broccoli, pickled onion, edamame, spinach, vegan pesto, and toppings. To drink, try the Pick Me Up Juice with apple, strawberries, banana, and ice. And end your meal with a mini Banana Bread or a Raw Cocoa Bite made with dates, hazelnut, cocoa butter, raw cacao, cacao mass, and pink Himalayan salt.

Joe & The Juice is open daily from 7 am to 8 pm.

Joe & The Juice, 1165 Broadway, Between West 27th and 28th Street, @joeandthejuice

Header Photo: Joe & The Juice via Thrillist


Sep 17, 2021

Where to Grab Lunch

As more people are returning to work in-office for a few days a week, restaurants are seeing a rise in midday activity. Whether looking for fine dining for a business lunch or a casual sit-down meal, restaurants in the Flatiron District are back and pleased to offer several options.

Here is a round-up of some lunch spots you can't miss. 

BLACKBARN Restaurant, 19 East 26th Street, between Madison and Fifth Avenues, (212)-265-5959
BLACKBARN features a farm-to-table menu that can cater to a variety of settings and is now open for lunch Tuesday-Friday from 11:30 am - 2:30 pm. The lunch menu offers a variety of starters, mains, and desserts. To begin, try the Charred Corn and Kale Salad. For a main, choose from pasta, like the Fresh Tagliolini, fish such as the Seared Branzino Filet, or the notable Black Barn burger, among other options. Save room for dessert and indulge in the Rum Butterscotch Bread Pudding.

Bombay Sandwich Co., 48 West 27th Street, Between Fifth and Sixth Avenues, (646)-781-9756
Bombay Sandwich Co. serves health-conscious Indian food focusing on flavorful vegetarian and vegan options. From 11 am daily, you can choose and savor from a variety of sandwiches & wraps, salads, and bowls seasoned with hand-roasted and ground Ayurvedic spices filled with vitamins and minerals. Enjoy a Paneer Tikka Burger or a Turmeric Tofu Wrap with a side of Chana Masala or a Quinoa & Avocado Salad. Order a classic to drink like a Vegan Mango Lassi or try an Iced Cardamom Coffee

Hill Country Barbecue, 30 West 26th Street, Between Broadway and Sixth Avenue, (212)-255-4544  
Hill Country Barbecue offers Texas-style BBQ in the heart of NYC. Starting at 12 pm Wednesday - Friday, enjoy classics like their Fried Chicken or Pulled Pork Sandwiches paired with a hot side of Longhorn Cheddar Mac & Cheese. Guests looking for larger portions can also choose from Barbecue Platters and Pitmaster Specials. End your meal with a sweet Banana Pudding

Photo Credit: Hill Country Barbecue

Honeybrains, 34 West 22nd Street, Between Fifth and Sixth Avenues, (917)-472-7682
Honeybrains creates nutritious and delicious options, along with fresh-pressed juices to keep you energized and feeling good. For lunch try a brain bowl like Daily Catch with Atlantic salmon and seasoned sweet potatoes. If salads are your go-to, order the Forever Green filled with kale, spinach, watermelon radish, and more. Additional offerings include sandwiches and toasts like the Chicken Schnitzel or the Avocado Crush

II Fiorista, 17 West 26th Street, Between Fifth and Sixth Avenues, (646)-490-8240
Il Fiorista just welcomed the neighborhood back for lunch. Now from 11:30 am - 2:30 pm Tuesday-Friday you can enjoy a Mediterranean inspired menu amidst a flower-filled interior. Highlights include the Fenugreek Flatbread with marinated labneh, the Sicilian Eggplant with sweet pepper and mint, and the Red Leaf Salad with summer squash and sunflower. Pair your meal with flower-inspired cocktails such as Alpine Spritz or Welcome to Paradise. Don't forget dessert and try the Black Cardamom Semifreddo. 

Mexicue, 225 Fifth Avenue, Between Fifth and Madison Avenues, (646)-922-7289
Mexicue fuses Mexican cuisine with American barbecue to bring the best mashup of flavors. Starting at 11 am daily you can enjoy lunch. From Shareable Starters like the Seasonal Guacamole to the Jamburrito with chicken & chorizo Mexican jambalaya, every dish is filled with bold flavors. Mexicue's menu also features Small Bowls such as the BBQ Pork Rice Bowl and an exciting lineup of Tacos like Nashville Hot Chicken and Burnt Ends Brisket

Photo Credit: Mexicue

Milu, 333 Park Avenue South, Between East 24th and 25th Streets, (212)-377-6403
Milu offers a regional Chinese menu with traditional dishes in a modern setting. Serving lunch from 11 am onwards, try the Sichuan Spiced Cauliflower or Mandarin Duck Bowl served with white rice or mixed grains. Pair a bowl with a side of Watercress Cilantro Salad or Broccoli & Mushroom Wontons. If you have a large dining party, choose Family Style meal options for 2 or 4-5 people. For dessert, try the Milk Tea Soft Serve.

Mista Oh, 41 West 24th Street, Between Fifth and Sixth Avenues, (646)-559-8858
Mista Oh presents popular Korean dishes in a family-owned establishment. Beginning at 11 am, choose from an assortment of appetizers like Bulgogi Kimchi fries or Seafood Pancake before enjoying Korean BBQ with Galbi or a rice-based dish like Dolsot Bibimbap. The menu also includes 4 Lunch Box options, Soups such as Doenjang Jigae, and traditional Galibijim

NuLeaf, 23 West 23rd Street, Between Fifth and Sixth Avenues, (917)-388-3566

NuLeaf brings plant positive eats with bowls, salads, and handhelds using locally-sourced ingredients. With a 100% plant-based menu that is also earth-friendly, you can feel good about your food, and know that it's environmentally conscious. Stop in for lunch and try the Chorizo Fiesta Bowl with blackbird seitan chorizo, the NuLeaf Burger with a beyond patty, or the Superfood Salad. Pair with a Green Power Smoothie. For dessert have a Peanut Butter Cookie Dough Shake

Num Pang, 1129 Broadway, Between West 25th and 26th Streets, (212)-647-8889
Num Pang's authentic Cambodian sandwiches are the highlight of their menu. All sandwiches are served on a fresh baguette with cucumber, pickled carrots, cilantro, and a choice of sauce. Try the traditional Pulled Pork or the Shanghai Sesame Cauliflower, among other meat or vegetarian options. You can also enjoy a Noodle or Grain Bowl, Salad, or Cambodian Fried Chicken by-the-piece.

Photo Credit: Num Pang

Summer Salt, 30 East 23rd Street, Between Fifth Avenue and Park Avenue South, (212)-209-0648
Summer Salt offers burritos, tacos, and bowls influenced by Southern California and Baja cuisine and is open at 11 am daily. Try the Pollo Asado burrito and choose between California Style with French fries inside or Mission Style with rice and beans inside. Also, enjoy some tacos like the Seared Adobo Fish or Shrimp seasoned with lime and chile on corn tortillas.     

Sweetcatch Poke, 66 Madison Avenue, Between East 27th and 28th Streets, (212)-481-4020
Sweetcatch Poke serves fresh, chef-crafted Hawaiian-style poke beginning at 11 am each day. Their menu offers a choice of build-your-own poke bowl or you can pick from several signature bowls. For build-your-own poke, start by choosing your base, protein, toppings, add-ons, and crunchies. Choose between two sizes for signature bowls, either smalls or biggie, and try the Classic Hawaiian, Blazing Tuna, or Yuzu-Chili Salmon, among others. 

Taïm, 64 West 22nd Street, Between Fifth and Sixth Avenues, (212)-966-7364
Taïm offers tasty Mediterranean fare, with a menu that includes Falafel, Fresh-Baked Pita, Eggplant Sabich, and more. Starting at 11 am daily, you can order a pita or bowl, choose from several mains like Roasted Chicken and Cauliflower Shwarma, and pick toppings and sauces like pickled onions, seasoned chickpeas, and amba (tangy mango chutney). Pair your lunch with Taïm's Famous Fries and Fresh Ginger Mint Lemonade

Photo Credit: Taim

Tappo Thin Crust, 49 West 24th Street, Between Fifth and Sixth Avenues, (212)-807-9200 
Tappo Thin Crust serves extra-thin crust pizza, classic Italian sub-sandwiches, salads, and pastas. Enjoy weekday lunch specials from 11:30 am - 3:30 pm and the full menu. To start enjoy a small plate of Bruschetta with grilled ciabatta bread or a Tre Colori salad. From the lunch special options try a Personal Pizza with a Specialty Salad, a Chicken Parmigiana Sandwich, or Rigatoni in Bolognese Sauce

wagamama, 210 Fifth Avenue, Between West 25th and 26th Streets, (212)-920-6233            
wagamama features contemporary Japanese cuisine with lunch beginning at 11 am daily. The lunch menu has shareables like Tuna Tataki, Korean Barbecue Beef + Red Onion Bao, and Steamed Pork Gyoza. For a main dish, try Chicken Katsu Curry or Duck Donburi. There are also several ramen options from Chili Shrimp + Kimchi to Short Rib Beef. Order a pressed juice with fresh fruits and veggies or a hot tea to complement your meal.

Photo Credit: wagamama

Zucker's Bagels, 40 East 23rd Street, Between Broadway and Park Avenue South, (212)-228-5100
Zucker's Bagels serves handmade kettle-boiled bagels you can enjoy with numerous spreads along with deli classics, coffee, and more. For lunch, try a signature sandwich such as The Flatiron with everything seeded salmon, scallion cream cheese, and avocado on your choice of bagel, wrap, or artisan bread. Head to the deli for a Tuna or Egg Salad Sandwich and pair with a cup of Vegetarian Lentil Soup

Photo Credit: Zucker's Bagels

Header Photo: Il Fiorista via Time Out
Thumbnail Photo Credit: Tappo Thin Crust 
Slider Photo Credit: Milu 



Sep 8, 2021

New Neighbor: Bar Benno

We're pleased to give a warm welcome to Bar Benno, a Parisian-style bistro in the Evelyn Hotel located on 7 East 27th Street. Paying homage to the bistronomy movement in Paris, Chef, and Owner Jonathan Benno serves French cuisine with a focus on seafood and traditional dishes.

"I used to work in the Gramercy area for years. Then it was time to open a per se restaurant located in Columbus Circle, and I was there for about 8 years. I then opened Lincoln Ristorante located in Lincoln Center on the UWS. While I love the upper side of Manhattan, I find the Flatiron District and NoMad areas a lot more lively with a completely different clientele, all of which I totally embrace," says Chef Benno.

99Pictured: Chef & Owner Jonathan Benno

At Bar Benno, guests can enjoy impressive L'aperitif, dinner, dessert, and beverage offerings. The bistro-inspired, L'apertifi menu offers cocktails and small plates like Fried Pig's Trotter with gribiche sec and cornichons, and Salmon Rillettes with Baguetts Croutons. L'aperitif 'happy hour' bites and cocktails are available daily from 5 pm to 7 pm. Moving to the dinner menu, guests can begin with a selection of fruits de mer and hors d'œuvres, which include Clams Casion; Escargots with burgundy snails, garlic, and parsley butter; and Oysters on the Half Shell. For the main course, guests can choose between inspired dishes like the Flatiron Steak with taggisasca olive butter, Grilled Salmon, Steak Tartare, and Rotisserie Chicken. Finally, for the dessert menu, guests can choose from Salted Caramel Ice Cream, Marquise Au Chocolat, Mountain Sweet Berry Harm Strawberry Sorbet, and Cinnamon Pots De Crème.


Created by Anibal Calcagno, Bar Benno's beverage program features French-inspired cocktails. Guests can try carefully crafted drinks such as Death by Ramos, made with gin, absinthe, citrus, cream, egg white, and champagne, and Life in the South, a combination of American bourbon and rye with French Rancio Sec and Corsican Quinquina Rouge. The beer and wine list also include rosé, whites, reds, and ciders. Special Happy Hour cocktails include the Mauresque made of absinthe verte and orgeat; Afternoon Delight made with vodka, crème de cassis, lemon, soda; and All the Rage with beach plum gin, elderflower, grapefruit, sparkling wine.


Bar Benno is open daily for L' Apéritif from 5 pm to 7 pm, dinner service from 5 pm to 10 pm, and the bar closes at 11 pm. You can make a reservation here

Bar Benno, 7 East 27th Street, (Between Fifth Avenue and Madison Avenue), Reservations@bennorestaurant

Photo Credit: Bar Benno

Sep 7, 2021

New Neighbor: Hawksmoor

We're thrilled to welcome Hawksmoor, one of London’s most-loved restaurants and widely considered one of the best steak restaurants in the world, to the neighborhood. The restaurant, renowned for its dry-aged steaks cooked over real charcoal, award-winning cocktail program, and ethical approach to sourcing ingredients is housed in the landmarked United Charities Building at 109 East 22nd Street. 

“We’re so excited to open our doors in New York City and to be a part of this incredible community of restaurants. Getting to know like-minded farmers and producers to partner with has been humbling and inspiring, and it’s a great joy to be able to return one of New York’s most beautiful and historic rooms back to the public realm,” says Co-owners and childhood friends, Huw Gott and Will Beckett. 

Open to the public for the first time in over a hundred years, the United Charities Building, built in 1892, was originally the headquarters for prominent institutions including the Charity Organization Society, the Association for Improving the Condition of the Poor, and the Children’s Aid Society. The careful restoration of the building set out to showcase its original elements including a soaring 30-foot vaulted ceiling, elaborate crown molding, stained glass, mosaic flooring, and wood paneling. Upon entering, guests will be greeted with a brass-topped bar, reclaimed wood paneling, and vintage hanging lights. The 146-seat dining room features emerald green leather booths, tables made from reclaimed timber, brass accents, and is peppered with antique findings including vintage books and artwork. In addition, the space offers two private dining spaces for up to 12 people.

Priding themselves on ethically sourced ingredients and sustainability, Co-owners Gott and Beckett spent the better part of a decade searching the country for passionate and local American farmers, ranchers, and fishermen. The menu boasts pasture-reared, hormone-free American beef, sustainable seafood, and small-farm produce cooked over live charcoal.
Group Executive Chef Matt Brown and Executive Chef Matt Bernero curated a dinner menu curated a dinner menu anchored in the restaurant's signature steaks like the Rib-eye, Porterhouse, T-Bone, Strip, and Prime Rib Chop, complemented by sauces including Bone Marrow Gravy, Anchovy Hollandaise, and Bayley Hazen Hollandaise


Inspired by the best ingredients in America's North East, the menu also includes new and classic dishes such as Bone Marrow OystersCharcoal-Roasted Scallops with white port and garlic; Steelhead Crudo with citrus, ginger, and chili; and Old Spot Pork Belly with vinegar slaw. For sides, guests have a choice of Beef Dripping ChipsMacaroni & CheeseCreamed Spinach, and Boston Lettuce & Herb Salad.

Guests can end their meal with Hawksmoor's impressive dessert selection like the Maple Custard Tart with maple & crème Fraiche ice cream and shaved pecan praline; the Marmalade and Bourbon Ice Cream Sandwich; and the Grand Rocher, a decadent gold-leafed homage to Ferrero Rocher. 

The bar menu features dishes celebrating New York favorites and Hawksmoor’s London roots. At the bar, dishes include the Rueben Nuggets with kraut and Russian dressing; the and Hawksmoor Cheeseburger made with grass-fed beef and bone marrow, and Briana cheese from Indiana’s Whitewater Valley; and a warm Lobster Roll with garlic butter.

Furthermore, Hawksmoor is a two-time winner of the "Best International Restaurant Bar" award thanks to its thoughtfully crafted and well researched, yet approachable drink selection. The cocktail list both features favorites from London like the Hawksmoor Calling with Gin, local honey, and Lustau Manzanilla Sherry, and celebrates New York with drinks centered around local ingredients like the Nine Inch Nail made with Brooklyn’s Kings County Single Malt. There's also a dedicated cocktail section highlighting iconic New York drinks from the last five decades, including a take on the Cosmopolitan with Beefeater 24, Triple Sec, Crème de Framboise & Lillet Blanc. 

Hawksmoor’s carefully curated wine list champions small producers from around the world. The list features Hawksmoor’s own Barbera blend and a selection of new world wines from New York state, Oregon, Washington, and California as well as South Africa, Greece, and South America. All beers and ciders are sourced locally and include brews from Grimm, KCBC, Three’s Brewing, Finback and Graft Cider.

Hawksmoor opens its doors Wednesday, September 8th. During its opening week, the restaurant will be open Wednesday through Sunday for dinner from 5 pm to 10 pm and 4 pm to 12 am at the bar. Starting September 14th, Hawksmoor will be open Tuesday through Saturday. You can make a reservation here

Hawksmoor, 109 East 22nd Street, (Between Park Avenue South and Lexington Avenue), Reservations@hawksmoornyc

Photo Credits: Hawksmoor

Sep 1, 2021

August News Roundup

August news highlights include restaurant openings and announcements, new office tenants, and hotel construction progress. Stay in the know with the latest Flatiron News.

Restaurants & Bars

District Businesses

  • Mastercard Inc. renovated its 150 5th Avenue offices including telephone booths and Zoom-friendly conference rooms for the hybrid work enviroment (via Bloomberg).
  • Life Time's fitness app, TB12, is mentioned in 'The 5 best free and paid fitness apps for men and women to try in 2021' (via New York Post).
  • Alo Yoga became an official wellness partner of New York Fashion Week and plans to host events in Flatiron and SoHo from Sept. 6 to 12 (via WWD).
  • GlossLab, a membership-based nail studio, opened an additional location in the Flatiron District (via Beauty Packaging).
  • The NoMad Hotel opened a London location in the formerly Bow Street Magistrates’ Court and Police Station (via Forbes).

Real Estate

Around the Neighborhood

  • NYC Homecoming Week highlighted Maya Lin's Ghost Forest as "a symbol of climate change" (via Patch). 
  • Madison Square Park's origin history of Manhattan's original potter's field is mentioned in 'Serveral of NYC's public parks got their starts as mass graves before become green space' (via Brooklyn Based).

Header Photo Credit: Mastercard
Thumbnail Photo Credit: Black Barn
Main Page Photo Credit: Zaytinya

Aug 27, 2021

New Neighbor: NuLeaf

The Flatiron Partnership is excited to welcome NuLeafa fast-casual plant-based restaurant setting out to satisfy your cravings made with organic, locally sourced ingredients at 23 West 23rd Street! NuLeaf believes being plant positive is better for your health and the environment. The eatery strives to make you feel good about what you're eating and contribute to the larger earth friendly movement. 

"The Flatiron was home to our first concept Terri, a popular restaurant of ten years which closed during the pandemic (formally on 23rd street). The same co-founders are very excited to return to the area and open our new plant-based restaurant, NuLeaf, for Flatiron residents. NuLeaf features an all-day menu that includes fresh, seasonal menu items and we are proud to serve organic and locally sourced produce. Our restaurant offers plenty of seating and boasts one of the largest living plant walls in New York City, featuring more than 1,800 tropical plants," says Owners Craig Cochran, Mike Pease and Molly Hellring.

Co-owner Craig Cochran curated the menu based on a plant-based reinvention of his favorite childhood recipes. The majority of the produce featured in menu items is sourced locally from New York and New Jersey farms. The NuLeaf team partners with reputable companies like Blackbird Foods for quality ingredients. Additionally, NuLeaf only uses compostable packaging and corn-based utensils.

NuLeaf's menu is divided into three sections: bowls, salads, and a variety of sides. Some featured menus items are the Chorizo Fiesta Bowl with Blackbird seitan 'chorizo,' seasoned rice, cashew 'sour cream, guacamole, black bean & corn salsa, tortilla chips, and lime-cilantro vinaigrette; the Grilled Peach Salad with mixed baby greens, jicama, herbed 'goat cheese,' sweet & spicy candied pecans, and maple balsamic dressing; and the Chickpea Tuna Sandwich with chickpea 'tuna,' 'cheddar,' tomato, red onion, and mayo served on focaccia.


NuLeaf's Flatiron location includes 46 indoor and 16 outdoor seats. The restaurant features a signature plant wall installation with touches of wood and black steel throughout. The lively plant wall homes more than 1,800 tropical plants. Customers will be able to eat beneath lush greenery for a welcomed break and change of scenery. For pick-up and to-go orders, the shop has a dedicated area in front of each store for ease. 

Guests can also pick from 14 smoothie and shake options. NuLeaf's signature drinks include the PB Cookie Dough Shake made with cookie dough' ice cream', peanut butter, chocolate syrup, and soy milk and the Green Power Smoothie made with kale, banana, pear, almond butter, and soy milk.

NuLeaf is open Monday to Friday from 10:30 am to 9:30 pm and weekends from 11:30 am to 9:30 pm.

NuLeaf, 23 West 23rd Street, (Between Fifth Avenue and Sixth Avenue), @eatnuleaf

Food Photography Credit: Maria Be via NuLeaf
Interior & Exterior Phtoogrpahy Credit: Robert Bredvan voa NuLeaf

Aug 19, 2021

New Neighbor: Bambū

We are thrilled to welcome Bambū, a Vietnamese-inspired beverage shoppe with locations across the U.S., Canada, and the Philippines. Located at 38 East 23rd Street, Bambū offers over 70 drink varieties of boba teas, smoothies, yogurt parfaits, signature coffees, and their specialty Vietnamese Chè.

"We chose this location because it is a very diverse area and we're very excited to share Bambu with as many people as fast as possible and this location has extremely high foot traffic, from tourists, to locals, to students and offices," said Co-Owners Tracy Liang and Samuel Tsang.


Chè is a Vietnamese word for traditional homemade beverages, dessert drinks and puddings. Bambū's Chè is made to order and uses freshly cut and drained coconut water, house prepared coconut milk, and a unique selection of homemade, healthy ingredients. Bambū's menu is 100% vegetarian and can be easily upgraded to vegan-friendly. 

Guests can choose from several Chè creations including their customer favorites like the Bambū Special made with fresh coconut, pandan jelly, longan, basil seed, and coconut water and the Taro Lover Khoai MÔn BÁnh Lot made with house-made taro, pandan Jelly, and coconut milk. 


Along with Chè drinks, the shop's menu features freshly brewed fruit teas, milk teas, coffees, smoothies, yogurt parfaits, and fresh juices. Bambū uses premium brewed tea leaves and house-made pure can sugar, and guests can select the preferred sweetness level for their teas.

Bambū's coffee drinks are made with french roasted beans and chicory, and can be hot, iced, or blended. And their real fruit smoothies are thick, creamy, and refreshing. Premium smoothie options use fruits like lychee, jackfruit, avocado, and durian. Along with an array of signature creatiions, guests can make their own drinks and experiment with different flavors and toppings.

Crowd favorites include the Lavender Bubble Tea with boba, the Traditional Vietnamese Iced Coffee with coffee jelly, the #10 Bambū Favorite (made with red tapioca, grass jelly, pandan jelly, and coconut milk), and the classic Taro Milk Tea with boba. Additionally, Bambū is famous for their pandan waffles. Ice cream mochi treats are also available. 


We're excited to have Bambū's one-of-a-kind dessert drinks join the neighborhood! Bambū is open Tuesday through Thursday and Sunday from 12 pm to 7 pm, and Friday and Saturday from 12 pm to 8 pm. 

Bambū, 38 East 23rd Street, (Between Madison Avenue and Park Avenue South), @bambu.madisonsquarepark

Photography Credit: Bambū

Aug 17, 2021

'Key to NYC' Requirements

By Executive Order, New York City's Key to NYC vaccination requirement program will take effect Tuesday, August 17. Formal enforcement will begin on Monday, September 13th. The policy requires people 12 and older to show proof they have received at least one dose of a COVID-19 vaccine authorized for emergency use by the FDA or WHO for bars, fitness gyms, movie and stage theatres, museums and other indoor venues.

Get full program details >>

  • Indoor dining includes:
    • restaurants, catering halls, event spaces, hotel banquet rooms, bars, nightclubs, cafeterias, grocery stores with indoor dining, coffee shops and fast food or quick service with indoor dining
  • Indoor fitness includes:
    • gyms, fitness centers, fitness classes, pools, indoor studios and dance studios
  • Indoor entertainment includes:
    • movie theaters, music and concert venues, museums and galleries, aquariums and zoos, professional sports arenas, indoor stadiums, convention centers, exhibition halls, performing arts theaters, bowling alleys, arcades, pool and billiard halls, recreational game centers, adult entertainment and indoor play areas

What Businesses Need to Know:

Business Webinars: The NYC Department of Small Business Services (SBS) will be hosting a series of Key to NYC webinars for businesses, beginning Wednesday, August 18. See all available webinars here. 

Other SBS Resources Include:

  • Virtual Compliance Consultations
  • Financial Assistance
  • Commercial Lease Assistance
  • Free Face Coverings + a PPE Supplier Directory
  • Online Business Education Courses
  • Employee Support

For proof of vaccination, patrons may show:

For vaccinations that occured outside the U.S., patrons must have an official immunization record that includes:

  • First name and last name
  • Date of birth
  • Vaccine product name (only vaccines authorized by the WHO are acceptable)
  • Date(s) administered
  • Site where the vaccine was administered, or name of the person who administered i

Find a
COVID-19 vaccine site: FREE vaccines are available to all New York residents 12+ and those who work or study in NYS but live elsewhere are also eligible. Vaccine Finder | Data Tracker

NYC is offering $100 incentive for those receiving their first vaccine dose at a New York City-run vaccine location. Book here

Full program details can be found at:

Aug 16, 2021

Dessert Spots in the Flatiron District

Treat yourself or a sweet-toothed loved one to unforgettable desserts around the neighborhood. Our guide covers everything from pastries to ice cream... enjoy!

Where to Grab a Treat:

Bambū, 38 East 23rd Street, Menu
Stop by Bambū and try their Vietnamese dessert drink options and delicious specialty Chè.

Borsalia, 1165 Broadway, Menu
Check out the new restaurant Borsalia's gelato, cannoli's, and pastries baked fresh daily.

Bourke Street Bakery, 15 East 28th Street, Menu
Stop by Bourke Street Bakery for savory and sweet pastries, freshly baked organic bread, muffins, cakes, and cookies.

img-6481Photo Credit: Cha Cha Matcha by @aya_ny67

Cha Cha Matcha, 1158 Broadway, Menu
Try Cha Cha Matcha's lattes, sweet seasonal drinks, and soft serve ice cream. 

Dippin' Dots and Doc PopcornOne Madison Avenue (24 East 23rd Street)Menu
Enjoy the nostalgic treat and have your pick from over a dozen flavors of Dippin' Dots ice cream, and Doc Popcorn's sweet, savory, creamy, and crunchy varieties. 

Dominique Ansel Workshop, 17 East 27th Street, Menu
Stop by Dominique Ansel Workshop for fresh-baked pastries and croissants like from famed Chef Dominque. The Huckleberry & Venilla Riz Au Lait Cube and Brown Sugar DKA are unforgettable. 

Dough Doughnuts, 14 West 19th Street, Menu
Enjoy Dough Doughnuts' freshly baked doughnuts with flavors like Cheesecake, Blood Orange, and Irish Coffee Cream Filled. Plus, try their vegan options such as Vegan Plain Glaze and Vegan Hibiscus.

Eataly Flatiron + Eataly Plaza Kiosk, Flatiron North Plaza, Menu
The Italian marketplace is well known for their dessert selection including their pastry counter with typical and creatice Italian treats, cookies and cakes. Make a pit stop at Eataly's Kiosk in the Flatiron Plaza and enjoy artisanal gelato made in-house with over 10 flavors options.

Krispy Kreme, 36 East 23rd Street, Menu
Stop by Krispy Kreme for their classic glazed doughnuts and other popular flavors like Chocolate Iced Glazed, Reese's, and Glazed Raspberry Filled. You can pick up sweet coffee drinks like Original Glazed®, Oreo, Mocha, and Caramel.

Photo Credit: Lady M Confections

Lady M Confections, 1178 Broadway, Menu
Enjoy Lady M Confections 9" crepe cakes with their featured flavors of Passion Fruit Mille, Strawberry Shortcake, and Purple Yam Mille.

Le Pain Quotidien , 931 Broadway, Menu
Stop by Le Pain Quotidien to try their baked goods and desserts like their Pain aux Raisins, Mixed Berry Tart, and Belgian Chocolate Brownie.

Leonelli Bakery, 7 East 27th Street, Menu
Visit Leonelli Bakery for their freshly baked Italian cookies, hand pies, bombolinis, cannolis, tiramisu, and other delectable desserts. 

maman, 22 West 25th Street, Menu
Enjoy maman's pastry selection including their Nutella Beignet, Pistachio Choclate Croissant, loaf cakes, their famous Nutty Chocolate Chip cookies. and handmade Oreos. 

Patisserie Chanson, 20 West 23rd Street, Menu
Patisserie Chanson is a modern European café that specializes in the art of dessert making. Try their seasonal fruit tart, seaonal macarons, a variety of eclair flavors including Strawberry Rose and Chocolate Infinity, an impressive selection of crossiants and their can't miss Kouign Amann pastry. 

img-6480Photo Credit: Seven Grams Caffe by @nycmouth  

Seven Grams Caffe, 76 Madison Avenue, Menu
Stop by to taste the shop's crowd favorite gooey cookies, brownie bites, and banana bread. 

Thyme Bar, 20 West 23rd Street, Menu
Thyme Bar is an underground speakeasy offering a cocktail and dessert experience like no other. Check out their signature cakes including the Truffle Pineaplle Passionfruit as you enjoy cocktails that looks like works of art. 

Header Photo Credit: Maman
Thumbnail Photo Credit: Lady M Confections
Main Page Photo Credit: Dough Doughnuts



2021 Archive

New Neighbor: Joe & The Juice

Where to Grab Lunch

New Neighbor: Bar Benno

New Neighbor: Hawksmoor

August News Roundup

New Neighbor: NuLeaf

New Neighbor: Bambū

'Key to NYC' Requirements

Dessert Spots in the Flatiron District

Flatiron Fitness Series 2021 Recap

New Neighbor: MS. KIM'S Lounge & Private Karaoke

July News Roundup

New York City Council Approves Expansion of Flatiron/23rd Street Partnership BID’s Boundaries, Nearly Doubling District’s Size

New Neighbor: Dominique Ansel Workshop

Q2 2021 Flatiron Market Report

Warm Welcome Back to Junoon

New Neighbor: PLANTA Queen

New Neighbor: MEET on Madison

Q2 2021 Flatiron Pedestrian Report

Celebrating Fourth of July Guide 2021

June News Roundup

Happy Hours in the Flatiron District

Celebrating & Honoring Juneteeth

Celebrating Pride Month Guide 2021

Father's Day Guide: Offers at Flatiron Shops & Restaurant

Flatiron Fitness Series is BACK

May News Roundup

New Neighbor: Harry Potter New York

New Neighbor: Foreigner Coffee by East of Normal

Summer Bucket List: Things to do in Flatiron & NoMad

April News Roundup

'Brave of Heart Fund' for Families of Healthcare Heroes

New Neighbor: Project Gaia

The Partnership Releases The Flatiron & NoMad Real Estate Snapshot Newsletter, Q1 2021

Takeout Flatiron Recap: $35,715.68 Spent With Food & Bev Establishments

New Neighbor: Krispy Kreme

Mother's Day Guide: Offers at Flatiron Shops & Restaurant

Q1 2021 Flatiron Market Report

New Neighbor: Dippin’ Dots and Doc Popcorn

New Neighbor: Nuts Factory

March News Roundup

Support Asian-Owned Businesses in Flatiron

Easter & Passover Offerings in Flatiron

New Neighbor: The FRIENDS™ Experience

Support Women-Owned Businesses in Flatiron

February News Roundup

'Gifts for the Greater Good' Goes a Little Further

Hot Chocolate Roundup

Black Owned Businesses to Support

Order Takeout to Win Dinner for a Year!

January News Roundup

Celebrate Valentine's Day with Local Shops, Restaurants, and Hotels

NY State Partnering with Ritual ONE Online Ordering Platform

New Neighbor: Mista Oh, Korean BBQ & Comfort Food

2021 Flatiron & NoMad Business Survey

New Neighbor: Mark's Off Madison, Restaurant & Bagel Bakery

New Neighbor: Life Time Fitness Club

Gifts for the Greater Good: Program Recap & THANK YOU!

December News Roundup

Flatiron Fitness Offerings