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Flatiron Partnership to Launch Annual “23 Days of Flatiron Cheer” Season with Food Drive on Giving Tuesday

The Flatiron/23rd Street Partnership Business Improvement District (BID) launched the fourth annual “23 Days of Flatiron Cheer” season on Tuesday, December 1st - known as Giving Tuesday – with a 23-day-long food drive to support the Food Bank For New York City.

With so many New Yorkers experiencing hunger and hardship, the BID is holding the food drive throughout December to benefit the city’s major hunger relief organization. 

“As the Food Bank For New York City just reported, 90% of food pantries and soup kitchens surveyed noted an increase in the number of visitors in September 2015 compared with two years ago, and nearly half reported they had run out of food or particular types of food needed to make adequate meals or pantry bags,” Jennifer Brown, Executive Director of the Flatiron/23rd Street Partnership. “It’s more important than ever to step up to help New Yorkers who are struggling to put food on the table this time of year.”

The BID is collecting non-perishable foods such as canned fruit, canned vegetables, peanut butter, macaroni and cheese, and hot and cold cereal at the North Flatiron Public Plaza during seven “Live on the Plaza” events throughout the month. 

Donations also will be accepted online - which doubles, or even triples, the amount a dollar can provide at the grocery store. You can make a contribution at:

Already, a number of neighborhood businesses have signed up as partners and will be hosting food drives in their spaces. Among the participants to date are: Carnegie Fabrics, General Assembly, NYC Seminar and Conference Center, qLabs/Quotidian Ventures, Regus, Rise New York, Select Office Suites, The Yard, WeWork, and Yelp. Local Flatiron businesses interested in hosting a drive may contact the Flatiron BID for more information at

Additionally, Contributing Sponsor Macmillan will donate $5,000 worth of books to First Book, a nonprofit organization connecting book publishers and community organizations to provide access to new books for children in need. The books from Macmillan’s donation will be distributed to children within the five boroughs.

Now in its fourth year, “23 Days of Flatiron Cheer” runs from December 1st to the 23rd and features free, holiday-themed events showcasing the intersection of shopping, dining, and culture in the neighborhood. The event is made possible with generous support from Presenting Sponsors Tiffany & Co. and Meringoff Properties, and Contributing Sponsors Grey Group and Macmillan.

Download the full press release here.


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Happy Friday! 🤸‍♀️ 📸: @raven_newyork
4 days ago