Mark Your Calendars for This Year's Tech Tuesday Line-Up (June 21-August 9)

Since 2012, the BID has offered tech education classes to the public in the warm-weather months. On Tuesday evenings from June 21st through August 9th, classes will be held on the South Public Plaza (Broadway between 22nd and 23rd Streets). This year, instructors hail from the following local institutions and businesses: General Assembly, Baruch College Division of Continuing and Professional Studies, ThoughtMatter, Touro Graduate School of Technology, and Yext.

Tuesday, June 21, 2016

Learn How to Take Down YOUR Marketing Goliath! with Baruch College - Continuing and Professional Studies

As part of the Flatiron Summer Series: Tech Tuesdays, Baruch Continuing and Professional Studies professor Spider Graham is sharing his 'Taking Down Goliath' marketing strategy program that explains how small- and medium-sized businesses can level the playing field through the strategic use of digital media channels. This program reviews many digital and online marketing fundamentals and includes hands-on workshop elements so that attendees can apply what they learn immediately.

Instructor: Professor Spider Graham

RSVP: FlatironTechEd0621.eventbrite.com

Tuesday, June 28, 2016

So You've Started a Business, Now How Do You Get Customers in Your Front Door? with Yext

As a new business owner, you are excited about your product and your vision, but in order for prospects to become customers, they need to be able to find you - both online and offline. This session covers how to put your business on the map (literally) and maximize your online business presence to convert more customers.

Instructor: Liz Walton

RSVP: FlatironTechEd0628.eventbrite.com

Tuesday, July 5, 2016

The Modern Resume: How to Stand Out in Today's Job Market with General Assembly

The job market is an ever-changing environment; consequently, new trends are beginning to emerge in resume format and content. In the competitive New York market, it is important to submit cohesive, thoughtful and clean-looking resumes to set yourself apart and stand out from other applicants. *Participants are encouraged to bring their resume to this workshop.

Instructor: Kaeley Stipicevic

RSVP: FlatironTechEd0705.eventbrite.com

Tuesday, July 12, 2016

Launch Your Website Idea! with Touro College Graduate School of Technology

Want a killer website, but unsure where to start? How do you create a logo and website if you are not a web designer or developer? Coming up with a good idea is a lot of work, but making your website a reality is easier than you think. Join Touro College Graduate School of Technology for this workshop and find out.

Instructor: Renata Rocha

RSVP: FlatironTechEd0712.eventbrite.com

Tuesday, July 19, 2016

Why Social Media Matters: Branding in the Age of Social Media with ThoughtMatter

Never mind your assumptions about social media. Social media does not need to be about fame and fortune; global brands spend billions with little impact. This discussion explores the return on investment of social media for small businesses – drive the conversation, provide customer service, inspire, and be part of their community.

Instructors: Jessie McGuire and Trenton Kenagy

RSVP: FlatironTechEd0719.eventbrite.com

Tuesday, July 26, 2016

Picture This: Instagram for Business with General Assembly

Instagram is one of the hottest apps out there and just waiting for your business to take advantage — its user base is massive and highly motivated to buy. But how do you acquire followers? And how do you convert those followers into buyers? This class is ideal for small- and large-business owners, community managers, social media managers and consultants, and PR managers. This class teaches you how to build a fun and engaging Instagram account. From filling out your profile to tracking traffic to your domain, you’ll leave with a firm grasp and understanding of how to integrate Instagram into your marketing plan.

Instructor: Greg Jacobs

RSVP: FlatironTechEd0726.eventbrite.com

Tuesday, August 2, 2016

Successful Branding: How to Make Branding Work for Your Business with ThoughtMatter

In this discussion about practical branding practices, ThoughtMatter moderates a panel of 3-4 small businesses that have created meaning for their brands. From authentic ways to live a brand’s values to unique ways to engage customers, the panel discusses ways a brand is much more than a logo.

Moderators: Jessie McGuire and Trenton Kenagy

RSVP: FlatironTechEd0802.eventbrite.com