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New Neighbor: Benvenuto Flatiron Cafe

The Mallas family has been in the hospitality industry since 1977. Through three generations, the clan has faithfully maintained its tradition of providing exceptional food and friendly service. Under the direction of the Mallases, Benvenuto Flatiron Cafe presided over the corner of 23rd Street and Broadway from 1998 to 2013; after a brief hiatus, the Cafe returns to neighborhood this summer at 34 East 23rd Street.

Perry and Vasilios Mallas, the father-and-son team behind the revamped Benvenuto Flatiron Cafe, said of their return, “We're really excited to be back in the neighborhood. It’s like we've come home again! There's a certain type of energy in Flatiron that you can't find anywhere else in the city. We've received a warm welcoming from previous customers and new clientele alike. It's been a dream come true to re-open our doors only a few storefronts away from our former location. We look forward to seeing everyone again with our same great menu and family style service.”

The cafe offers a full menu of scrumptious selections for breakfast, lunch, and dinner. The “grab-and-go” breakfast type might appreciate a muffin, yogurt parfait, smoothie, or just a cup of coffee. Those who prefer to dine in leisurely with a newspaper in hand will enjoy their egg sandwiches or pancakes.

The Flatiron lunch crowd can rejoice in the return of all-time favorite crunchy fresh salads paired with locally-sourced items, such as pan-seared tuna steaks and free range chicken. Their panini press means you can get your wraps or sandwiches warmed while you wait. They use artisanal bread, such as farmhouse ciabatta and rosemary focaccia. Hot dinner options include grilled chicken with steamed veggies, a delightfully-simple roasted salmon dish, and pasta carbonara. 

Benvenuto Flatiron Café also offers catering services that are ideal for office meeting lunches. As a bonus, they offer free delivery all day. Plans to join digital delivery service Seamless are in the works.

Perry Mallas is also the owner and operator Flatiron Green Cafe, the food kiosk on the South Flatiron Public Plaza, on Broadway between 22nd and 23rd Streets.

The hours of Benvenuto Flatiron Cafe are 6:00 a.m. to 10:00 p.m. daily.

Benvenuto Flatiron Cafe, 34 East 23rd Street, between Madison Avenue and Park Avenue South, (212) 677-5775.


Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or  <a target="_blank" href="">@citibike.</a>🚴 💫
Happy Bike to Work Day! The neighborhood is the perfect place to ride whether using your personal bicycle or @citibike.🚴 💫
2 days ago