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Destination Midtown App Launches

The Empire State Building has announced the launch of the official Destination Midtown app. The Flatiron/23rd Street Partnership is proud to be a member of the Destination Midtown Alliance (DMA), a coalition of the most iconic businesses and attractions in Midtown Manhattan. DMA has created the Destination Midtown app, now available for free on iTunes and Google Play.

The interactive Destination Midtown app provides visitors with a user-friendly, selectively curated itinerary to iconic attractions and hidden gems located in Midtown Manhattan, the Heart of New York City. Featuring insider tips, suggested itineraries, events, and themed walking tours such as “Fashion Intro” and “Family Fun,” the app enhances the visitor’s overall experience of Midtown, all within a 15-minute walk of the center of Manhattan, the Empire State Building.

Offering a variety of services ranging from dining, shopping, entertainment, and sightseeing, the Alliance includes the following partners:

Flatiron/23rd Street Partnership
New York Public Library
B&H Photo
Circle Line Sightseeing Cruises
Madison Square Garden
Grand Central Partnership
34th Street Partnership
Intrepid Sea, Air & Space Museum
Mood Fabrics
State Grill and Bar
Grand Hyatt New York
Habanero Blues
The Morgan Library and Museum
Langham Place New York
Macy’s Herald Square
Bryant Park Corp.
Radisson Martinique Hotel
Stella 34 Trattoria
Nick & Stef’s Steakhouse
Madame Tussauds NYC
Garment District Alliance
Reichenbach Hall
Radio City Music Hall

“Midtown is the most important place for a tourist visiting New York City.  With its early opening and late closing shops, restaurants, entertainment, and attractions, it allows visitors to fully immerse themselves in Midtown and all it has to offer. The Destination Midtown app is a gift for millions of tourists and New Yorkers and will help them get the most out of Manhattan,” said Jean-Yves Ghazi, Empire State Building Observatory Director.  “We want visitors to discover all the best that Midtown offers.   The Destination Midtown app helps users easily navigate in this world-famous neighborhood, which is home to many well-known businesses and attractions, all within 15 minutes of the iconic Empire State Building.” 


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4 days ago